This report provides a comprehensive analysis of Tesco's business strategy in the UK food retail market. It begins with a company profile, outlining Tesco's mission, vision, goals, objectives, and core competencies. The report then delves into the factors considered in strategic planning using the Ansoff Matrix, evaluating market penetration, development, and diversification strategies. It assesses the effectiveness of strategic planning techniques, including SWOT and BCG matrix analyses. Porter’s five forces are used to conduct an organizational audit, understanding the competitive landscape and strategic positioning. The report emphasizes the importance of stakeholder analysis in designing new business strategies and proposes a future strategy for the organization, justifying the chosen approach. It concludes with a discussion of strategy implementation, including roles, responsibilities, and the contribution of SMART targets. References are included.