FY021: Tesco Marketing Mix Analysis and Product Strategy Report

This report analyzes the marketing mix of Tesco, a major retail organization. It explores Tesco's product offerings, which include groceries, apparel, and financial services, emphasizing the company's focus on product quality and customer satisfaction. The report highlights Tesco's diverse range of products, including its own brands and third-party offerings. It examines Tesco's strategies for building brand value, maintaining a strong market presence, and adapting to customer needs. The report also references Tesco's various store formats and financial services. The assignment was part of the Introduction to Business Studies module (FY021) and was a portfolio assessment, emphasizing the application of marketing principles within a real-world business context. The report covers the 4Ps of marketing, product, price, place, and promotion, and how Tesco utilizes them to achieve its business goals, focusing on the product element in detail.

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Tesco gives a wide range of products to the customers,
which include the apparel, foods and groceries items
and services etc. Tesco is excellent in terms of product
and services which provide to the customers. This
organisation builds the higher brand value, along with
brand image, which encourage towards make the best
product quality and quantity which is very important for
the organisation. It strategy holds the market place for
long time period and easily able to survive.
The best quality product indicates the tag line of the
company which shows (the name is enough). This thing
made new shape of the organisation and customer also
willing to pay for the product, also feel happy, classy
after purchasing the product.
This corporation also has various types of stores and
available the best product quality and variety which depends
upon different types of stores. Recently this company
review approximately 33 food categories and do the
reduction in product line around 18%. The respective
company has also its own bank which provide services in
term of financial services, loans, saving accounts, credits
cards, insurances and security interest. The concerned
company line up with methodologies to become particular
ending conclusion for all customer, shopping needs along
with financial communication and other services. The
organisation covers all segments of the market from bottom
to top, low to high which shows the largest store in the
United Kingdom.
This corporation mainly focused on third party for its
reduction to improve the efficiency of the operations. Also
move forward for its development for its own brand to
increase the customer loyalty, which gives the advantage to
the corporation it works for long term tactics.
It provides grocery services along with the food delivery
direct to the customers in given time of duration and also
downloads the music to the other around 40,000 or more
goods lines that is available on retail store exhibition.
Tesco offers vast varieties of choice ranging from trade
name, regional, produce type, worldwide cuisine in food
industry and other choices of the customers don't gives
the space between consumer lacking, when its come
towards the choice. This organisation product defines the
quality of the operations and mainly focus on mission
which is gives the customer satisfaction along with the
employee’s satisfaction and looking to make new
resources which gives the massive outcome for the
customers. Profitability term matters a lot for the
organisation, but Tesco works on quality of product.
TESCO is a diversify organisation, it includes various
products such as: pet care products, beverages, frozen and
tetra pack foods, homes wares, garden goods, auto
mobiles products, sports, leisure, health and cosmetic
products also deals in clothing jewellery, books and
entertainment. This organisation also has it own brands
with different names such as: Tesco value, choices,
everyday value, F&F clothing, finest, Tesco loves baby,
Tesco lotus or many others.
Marketing Mix
INTRODUCTION Product