EBTE7075 - Analyzing Tesco's Emerging Business Technologies Report

This report examines Tesco's utilization of emerging technologies to address business challenges and enhance its competitive edge. It begins with an overview of Tesco, its current technological practices (such as voice assistants and mobile payments), and the business challenges it faces, including decreasing profits and market competition. The report then proposes solutions by adopting technologies like improved voice search SEO, cloud computing, predictive analytics, and artificial intelligence in sales. It delves into emerging technological trends, focusing on their potential impact on Tesco's decision-making and competitive advantage. Furthermore, the report suggests an improved organizational strategy, emphasizing product development and the integration of emerging technologies, particularly AI in sales, to bolster the company's cost-leadership model. The document outlines the benefits of the proposed strategy, including faster customer response, improved resource alignment, and enhanced employee morale, while also acknowledging potential challenges such as planning issues and resistance to change. It concludes by highlighting the organizational changes needed and the temporary problems that may arise during the implementation of new technologies, along with the importance of clear communication and visibility throughout the change process. The report provides a comprehensive analysis of Tesco's technological landscape and strategic recommendations for future success.

EMERGING BUSINESS AND
TECHNOLOGIES
TESCO

INTRODUCING THE TOPIC
• THIS PRESENTATION IS ABOUT STUDYING THE EMERGING TECHNOLOGIES
USED BY TESCO CURRENTLY
• THE PURPOSE OF THIS PRESENTATION WILL BE SERVED THROUGH
EXPLAINING THE CURRENT PRACTICES AND IDENTIFYING TECHNOLOGIES TO
FURTHER THE PERFORMANCE IN RESPECT TO ATTAINING COMPETITIVE
ADVANTAGE AND MAKING IMPROVED DECISIONS

CHOSEN ORGANISATION - AN OVERVIEW
• FOUNDED 100 YEARS AGO IN 1919, TESCO IS A PUBLIC LIMITED COMPANY
• THE NUMBER OF STORES AS OF 2019 IS CLOSE TO 6,800
• OFFERING PRODUCTS TO PEOPLE IN THE UNITED KINGDOM, IRELAND, INDIA,
MALAYSIA, HUNGARY, CZECH REPUBLIC AND POLAND
• OPERATES THROUGH VARIETY OF STORE FORMATS LIKE SUPERMARKET,
HYPERMARKET, CONVENIENCE SHOP AND SUPERSTORE
(TESCOPLC.COM, 2019)

CURRENT TECHNOLOGY RELATED
PRACTICES
• TESCO USES VOICE ASSISTANT GOOGLE HOME AND THE IF THIS THEN THAT (IFTTT) PLATFORM TO OFFER
AUTOMATED ONLINE SHOPPING EXPERIENCE TO CUSTOMERS
• TESCO OFFERS MOBILE PAYMENTS FACILITY THROUGH THE LAUNCH OF PAY+ PLATFORM
• THE PLATFORM CAN BE LINKED TO MULTIPLE PAYMENT CARDS
• CASHLESS STORE OF TESCO OFFERS FRICTIONLESS SHOPPING EXPERIENCE
• TESCO PROMOTES AUTOMATED RESPONSES ON FACEBOOK
• WORKING WITH SPOON GURU TO OFFER RELEVANT PRODUCTS
• ROBUST WI-FI SYSTEM FOR EMPLOYEES ACROSS ITS STORES, AND FOR CUSTOMERS TO CHECK PRICES
AND ACCESSING THE LOYALTY PROGRAMME
(TESCOPLC.COM, 2019)

CURRENT BUSINESS CHALLENGES
• DECREASE IN OPERATING PROFITS
• FINANCIAL ISSUES
• LOW-COST STRATEGY IS AFFECTING THE COMPANY’S PROFIT MARGIN
(WOOD, WRIGLEY & COE, 2016)

PROBABLE SOLUTIONS
• ON A BROADER ASPECT, PROBABLE SOLUTIONS TO THESE PROBLEMS ARE
INCREASING SALES AND SO THE PROFIT MARGIN
• INCREASING SALES WILL MEAN TESCO HAS BEEN ABLE TO ATTRACT NEW
CUSTOMERS
• THIS IMPLIES TO INCREASED CUSTOMER BASE IF TESCO IS ABLE TO BOOST
ITS CUSTOMER RETENTION RATE
• INCREASING PROFIT MARGIN IS REQUIRED UTTERLY TO BOOST THE
OPERATING PROFITS
(KARADAG, 2015)

HOW TO REACH TO THE SOLUTIONS
• THE DISCUSSED SOLUTIONS CAN BE REACHED OR ATTAINED BY ADOPTING THE
CURRENT AND EMERGING TECHNOLOGIES
SOME OF THE TECHNOLOGICAL SOLUTIONS ARE:
1. AN IMPROVED VOICE SEARCH-ENABLED SEO FOR LEAD GENERATION
2. CLOUD COMPUTING FOR IMPROVING COLLABORATIONS
3. PREDICTIVE ANALYTICS FOR IMPROVED FORECASTING
4. ARTIFICIAL INTELLIGENCE IN SALES
(WIESE, ZIELKE & TOPOROWSKI, 2015)

EMERGING TECHNOLOGICAL TRENDS
FOR ENHANCED COMPETITIVE
ADVANTAGE AND IMPROVED DECISION-
MAKING
• VARIOUS EMERGING TECHNOLOGICAL TRENDS COULD HAVE AN IMPACT ON
THE BUSINESS AS WELL AS ON THE MANAGEMENT’S DECISION-MAKING
• SOME OF THE TRENDS INCLUDE BUT NOT LIMITED TO SUCH AS AN IMPROVED
VOICE SEARCH-ENABLED SEO FOR LEAD GENERATION, ARTIFICIAL
INTELLIGENCE IN SALES AND SO FORTH.

CONTINUE…
AN INTRODUCTION TO THE SECTION:
• THE SECTION DISCUSSES THE EMERGING TECHNOLOGICAL TRENDS IN THE
CONTEXT OF TESCO
• TECHNOLOGICAL TRENDS TO BE DISCUSSED

CONTINUE…
AN IMPROVED VOICE SEARCH-ENABLED SEO FOR LEAD GENERATION:
• VOICE-BASED SEARCH IS BOOMING
• IT IS MORE USER FRIENDLY THAN A MANUAL ENTRY SEARCH METHOD
• MAJOR ORGANISATIONS SHOULD INVEST IN INCREASING THEIR SEO
EFFICIENCY
(ZHANG ET AL., 2019)

CONTINUE…
CLOUD COMPUTING FOR IMPROVING COLLABORATIONS:
• CLOUD COMPUTING TECHNOLOGY IS A POTENTIAL TECHNOLOGICAL
DEVELOPMENT
• IT BOOSTS WORKPLACE COLLABORATIONS
(RITTINGHOUSE & RANSOME, 2017)

CONTINUE…
PREDICTIVE ANALYTICS FOR IMPROVED FORECASTING:
• TECHNOLOGIES SUCH AS DATA MINING, MACHINE LEARNING, ARTIFICIAL
INTELLIGENCE AND MODELING MAKE PREDICTIVE ANALYTICS A POTENTIAL
TECHNOLOGY
• THIS IS EXTREMELY HELPFUL IN ENHANCING EFFICIENCY IN FORECASTING
(LAROSE, 2015).