Case Study: Tesco's Business Growth, Evolution, and Career Impact

This case study examines the evolution and growth of Tesco PLC, a leading UK organization with a strong international brand image. It details Tesco's timeline from its founding in 1919 to its current status, highlighting key milestones such as its initial public offering, acquisitions, and diversification into new sectors like financial services and film production. The analysis notes fluctuations in share price influenced by economic factors and the COVID-19 pandemic, yet emphasizes the company's overall increasing trend in growth, making it an attractive career opportunity. The study underscores Tesco's ability to adapt to changing market demands, implement innovative strategies like online marketing and loyalty programs, and maintain its top position in the UK retail market. It concludes that Tesco's success offers valuable lessons for individuals seeking to develop their own career opportunities, particularly in areas like time management, decision-making, and adapting to market trends.

Fact file of Tesco
Name: Tesco Plc which is one of the top organization in UK and with its
best products and services, it has a brand image at international level.
Timeline of Tesco:
Year Description (how it evolved during time)
1919 Company founded by Jack Cohen who sell war-surplus
groceries from stall at Well Street Market.
1924 Its brand appeared by its owner.
1931 Opened its first shop in Middlesex
1947 Tesco floated in the Stock Exchange as Tesco Stores (Holdings)
Ltd.
1950-1960 The company grew organically and with the help of
acquisition, it expand its business by 800 new stores.
1987 Company takeover Hillards chain of 40 supermarkets in North
England
1994 The company took over supermarket chain after fight off
Sainsbury
1995 It introduce loyalty cards i.e. Clubcard that assist to raise
customer base.
1996 It changed its logo for attracting range of customers.
2001 onwards Tesco keep diversify its brand by adding new products to
enhance brand image.
2010 It started funding small film studio in order to produce Tesco
Exclusive direct to DVD films.
2019 It announced new initiative that lead to close 90 food
counters and affect more than 9000 workers.
2020 To reduce stockpiling, company put purchase limit (up to 3
time) on essential products like eggs, rice, soap
In accordance with the Tesco bumpy ride it has been interpreted that the
share price of the company is decreases from 2014 onwards either by
many factors like fluctuation in economic growth, Covid-19 disruption
etc. As a result, the chances of share market will be decreases. However,
the growth of a company keeps increases and that is why, it is able to
expand and diversify the market at different sector like financial.
As per the above graph, it has been analysed that the growth of Tesco is
in increasing trend and that is why, it become a very good example
towards an aspirational career opportunity. Due to its increasing trend,
company is able to implement new products and services into its
business and this in turn help to meet the demand of customers. With the
changing market, company is also able to meet the new demand i.e.
organic grocery, start using online marketing strategy in order to keep
the customers up to date towards new products. That is why, it is able to
uphold the top position in UK retain market.

Career opportunity
With the help of evolution of time, it has been analysed that Tesco has a managed its operations in such
an effective way which assist each individual to manage the same into own career opportunities. It has
been analysed that each year, Tesco is adding new business opportunities into the business which in turn
help to learn time management skills. Like, an individual need to ascertain how company implement the
new opportunities into its workplace. Similarly, to attain the goal, it is essential for the individual to
manage the time and as per the changing market need, company also implement the services accordingly.
In the same way, an individual need to determine the changing trend and apply the same into its working
area so that career opportunity can be met. For example, my career opportunity is to owing a business and
that is why, the growth of Tesco will be more beneficial for me to implement the steps accordingly. Like
invest with small parts that assist to meet the customer need will be more beneficial for the business and
the same will be applied by me. During the time of Covid-19, company start implementing the strategy to
put purchasing limitation upon customers entails that there is a need to make effective decision at the
time of adverse environment. This in turn help to show the passion towards a goal. Moreover, with a
tenure of 100 years, company establish a brand image by analysing the need and start offering the same
into new market. The same has applied by me which contribute towards my career opportunities like with
changing environment, there is a need to add new products into the company so that customer can be
easily attracted and meet the goals as well. It has been analysed that owner of Tesco possess many skills
which help to take a business at further level of success. Similarly, improving the current skills as per the
market need will be more beneficial and meet the career opportunities as well. Therefore, it can be stated
that with the help of leading stages of Tesco success, individual should learn how a small step is a key of
success. The same has been also applied by an individual to meet the selected aim and generate a better
outcome as well like by analysing new market and then adopt new skills accordingly so that aim can be
attained.
REFERENCES
Tesco history. 2021. [Online]. Available
through: <https://www.tescoplc.com/about/our-
history/>.