Analysis of Communication, Culture, and Motivation at Tesco Retail

This report provides an executive summary of the influence of communication, culture, and motivation on the operations of Tesco, a UK-based retail company. It explores how Tesco implements various models of communication and motivation to increase employee efficiency and gain a competitive advantage. The report covers key aspects such as the role of culture in organizational success, different types of communication (verbal, non-verbal, written, and visual), and models of communication. It also discusses the impact of culture on communication and examines motivation theories, including Maslow's Hierarchy of Needs and Herzberg's Two-Factor Theory. The report analyzes the application of these concepts within Tesco's business context, providing a comprehensive overview of the strategies used to foster a positive and productive work environment.

ASSESMENT

EXECUTIVE SUMMARY
The above report shows the influence of communication, culture and motivation on the
functioning of the business as well as their link with each other.
Apart from this how organisation implement various models which is being defined in
communication and motivation in their business operations.
All the businesses are effectively organising their business by combining all these and apply
them for increasing the efficiency of the employees.
This report shows the working culture of a retail company Tesco which is taking an advantage of
this by successfully implanting communication and motivation in the business operation which
helps the organisation to gain competitive advantage in the industry.

TABLE OF CONTENTS
Contents
EXECUTIVE SUMMARY.............................................................................................................2
TABLE OF CONTENTS.................................................................................................................3
INTRODUCTION...........................................................................................................................1
COMMUNICATION.......................................................................................................................3
MOTIVATION................................................................................................................................5
ROLE OF CULTURE IN OVERALL ORGANIZATONAL SUCCESS.......................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Tesco is a UK based company which is considered as one of the largest retail company
established in 1919. This concern is mainly related to retailing business which includes dealing
in food products, cloth products and home essentials. It is best known for the quality and services
being offered to the general public which helps the organisation to achieve higher customer
satisfaction. Apart from this, this organisation involves a healthy culture where values and ethics
are of great importance as well as the superiors take much care about motivating the subordinates
whenever required for higher excellence.
As per the culture description it is having high rate of positive working factor which help to form
a better and effective decision making. The different kind of people is having various kind of
perception that presumes from background which driven about individual where they came from
such as behaviour, attitudes, religion, caste, age, language and social background. All these plays
an important role towards mapping high rate of change in business attributes. In this report there
is discussion between about culture and its importance which is highly driven perfectly through
mapping all circumstances. Factor of motivation and its one of theories role in culture is better
describe in effective manner. These below aspect ar high consider towards culture topic
describes in following report further. (Bishop, 2018).
MAIN BODY
Culture is a collection of beliefs, behaviour and attitudes shared among the different group of
people which exist in the organisation for functioning of the task being involved in the business.
For example, different people have their different way of outfits as per their religion which
makes them distinct from the others.
In the context of Tesco, there are a range of employees who comes from different religion from
various parts of a country which brings diversity to the organisation.
Models of culture refers to the variety of mental structure and behaviour of the people which
differs them from each other. These characteristics are developed within the people from their
past experiences like in a Tesco, all the employees has to go through a range of experiences in
terms of challenges which affects or develops their behaviour with the time that's why it is
essential to analyse the employees by distinguishing them on the basis of different models
(Dutta, 2018).
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There are various kinds of culture which is being incorporated in an organisation. Below are
some of the categories explained as follow :
 Power culture
In the entities in which the power culture has been followed, the authority to take decision lies
highly with those candidates who posses the concerned power to influence the different
departments of an organisation.
 Role culture
In this culture, rules are being emphasized within an organisation which regulates the culture
being followed. The assignment of power is highly dependent on the roles and responsibility of
an employees that is higher the responsibility, higher the power.
 Task culture
According to this culture is describes about major involvement through which individual
whenever specific task has proceeds to only task matter regulation in which individual
person qualities and enough contribution matters towards high accomplishment of goals.
In Tesco there is heavy task environment is proceeds for attainment of goals in effective
manner.
Below are the theories of culture being explained :
 Handy theory of culture
This model was developed by the Charles Handy who was born in Ireland in 1932 and was an
well known philosopher. He defines that there 4 varieties of culture which exist in the
organisation. These are explained as follow :
a. Power culture – In this, powers are lies in the hands of few employees. In this employees are
being judged on the basis of what they achieved rather than how they did it which creates a
biasness among the employees. Sometimes decisions taken by power holders doesnt benefit the
organisation on a long run because of quick decision making operations (Gautam and Basnet,
2020) .
b. Task culture – This culture is largely based on the tasks being assigned. All the power and
authority is being allotted on basis of people with required abilities to perform task.
c. Person culture – It is type of culture that reflect about individual person influence that forms
better work culture in appropriate manner that better undertakes organisation work process in
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systematic manner. As per perspective of Tesco, they design person culture when high authority
regulates better and positive working environment through proper managerial aspects.
d. Role culture By approaching this culture which shows organisation growth and development
in infrastructure by individual people working roles where their contribution creates major scope
of development that enhance better proficiency of work. In perspective of Tesco company need
to measure better working attainment that get to proceed to follow better approaching of work in
effective way to attain company goals and objective successful manner.
Evaluation
In above culture Handy’s model for analysing that Tesco venture uses to follows Role culture
where superiors and their top level managers have allotted each individual the roles and
responsibility as well as capability to approach working objective in positive working culture.
COMMUNICATION
Communication involves a process in which various information about ideas or concept has been
exchanged between two or more persons for the purpose of understanding information in a
common way. In the context of Tesco, communication plays a major role in circulating various
essential information among the different departments of an organisation. Below are the some
types of communication :
 Verbal Communication – In this information is shared orally in the form of words
spoken by the individuals who are involved in the process. It is the most effective form of
communication which takes a least amount of time for sharing of information (Lai-quan
and Zhong, 2019) .
 Non-verbal communication – This type of communication is reflect the conversation is
processing between two or more person within assorting of body language, expression if
human, signs, personality gesture through majorly approaching for those who are not
supposed to speak and listen(Dumb and Deaf). Somehow, it can increase the probability
of misunderstanding about form of communication which makes high influence through
better communication. .
 Written communication - Through approaching of communication between people as
in writing words where they are trying through major letter or documents through
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placing or provide written document passing on people who are majorly involved in it.
As per this form is majorly work towards enhancing better working operation.
 Visual communication – According to this communication type it formally scrutinize
through majorly working of communication process as approaching better plays of
showing visuals, video or any form of picture that enough to communicate through better
concerned parties. On the basis of competency of leader can uses this visual
communication for better working presentation for better longer period of time.
Model of communication
Figure 1: https://www.google.com/search?
q=communication+model+pictures&sxsrf=ALeKk03BTshhmxdsVVb46olsTLA5eoo1Cg:16067
45279920&source=lnms&tbm=isch&sa=X&ved=2ahUKEwjIqJ3NuKrtAhWNzDgGHaI_A-
4Q_AUoAXoECAMQAw&biw=1366&bih=600#imgrc=SBB7mjzegHaOIM
Source: Model of Communication, 2017
In following there is different ways of steps are involve to reflect about communication get to
explains in perfectly:
 Sender – This can be one who create or imitate the particular message and deliver in
effective communication way (Suwarto and Subyantoro, 2017).
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 Encoding –After sending message the role of sender who mainly encode by its own and
provide that through meaningful.
 Message – As it is imitation manner where it helps to going on conyened on to receiver
and photos receiver. It not creates any sort of noise pollution which misunderstand in
effective.
 Channel/Medium –It is measure as towards source or way in which message get it
passing on delivering information in efficient way.
 Decoding – There is involvement of encoded messages into senseful, logical and
meaningful.
 Receiver – This is final person who supposed to get message and ending of
communication process by proper understanding of reason through which delivering os
message objective in clear way.
 Feedback – It is get to highlight by receiver perspective only where to focuses on clarity
and generates feedback if the communication is occurring major problem enhance in
effective manner.
Justification:
As communication is very important role that play as essential manner to passing on
valuable message towards TESCO company that enhance better work alignment towards
growth mapping where it is essentials towards getting objectivity through making
communicating within working department that allows where it work must consumer
valuable terms of clarity of message along with effective decision making higher profitability
get increase business in better format.
Impact of Culture on Communication
Culture plays a major role on the efficiency of the communication among the employees in
organisation. Sometimes it acts as a barrier which leads to conflicts because of difference in
beliefs and opinion regarding various aspects of a business. Moreover there are certain advantage
also as due to diversity, there is a high possibility of getting innovative ideas or concept and also
maintaining a healthy relation among the employees of an organisation(Tseng, Yi and Yeh,
2019).
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MOTIVATION
Motivation refers to a process in which the superiors stimulate the actions of subordinates so that
the efforts of all the members direct towards carrying out the tasks which is being assigned for
the purpose of achieving organisational goals. For example, in Tesco, team leaders fulfill their
role of motivating their team members in such a way that the effectiveness and efficiency of the
operations will get increased (Verma and Sharma 2019).
Theories of Motivation
A. Maslow's Theory of Motivation
This theory was given by Abraham Maslow. According to him, needs are the driving force which
motivates the employees to increase their efficiency as he believes all humans are required to
satisfy their needs.
 Physiological needs – These needs are concerned with the basic necessaries of life such
as food, clothing, shelter etc. which drives a people to work hard to sustain in the
environment.
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Illustration 1:
https://www.google.com/search?
q=maslows+needs+model&source=lnms&tbm=isch&sa=X&ved=2ahUKEw
iHxIz666ntAhVHzzgGHWnKCeoQ_AUoAXoECA0QAw&biw=1319&bih=65
4#imgrc=154cihwZV6WBqM
(Source: Model of Maslow's theory, 2018)

 Safety needs – it involves major needs of self safety, insurance, allowances and other
towards for life where individual range of aspect creates financial stability and job
security etc in organisation workplace.
 Social needs – To highlight about that in organisation there must be presumes of friendly
environment, supportive nature of peer member, lovingness and having must mutual
interaction that creates better and positive impact towards people of employees wo are
working.
 Esteem needs – It is mainly enhance about individual self accomplishment in such as
aspect of achievement and having attention etc. These are essential where individual
these will keep individual full positive attitude that creates more influence in working
environment.
 Self-Actualization – To accomplish need of truth, loyalty and wisdom that creates major
role to get accomplish in better advantages for high place of attaining goals and
accomplishment which mainly provide better working environment. As per certain level
to better accomplish of working aspects.
B. Herzberg's Two-Factor Theory:
According to this theory it mainly acquires major role that enhance better alignment of
major two factor that allows to getting more identification where better working premise that
highlight about Highly motivator and Lower working motivator that creates diversification in
working employees which depicts about their competency and other attributes.
 Hygiene factors – This particular factor defines that motivation level in employees is
lesser which creates negative working environment to presumes healthy then it may clear
objectivity towards downfall of confidence. It only arise when organisation not attain
better working regulation as per compliance oriented such as Job dissatisfaction,
Grievances between employees, biasness, discrimination in paying structure.
 Motivation factors – On the basis of this factor high skill and knowledge along with
person who iss having encourage to proceed work in satisfaction level. The development
of organisation is only depend upon employees high working competency that matters in
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all situation of workplace premises. For example: Fair judgement, Reward system, work
recognition etc.
Impact of culture on motivation
Culture plays a major role in Tesco for motivating the employees in an organisation as leaders
are able to link culture with the motivation by identifying and analysing the values,
characteristics and attitudes of different people. This helps the superiors to make strategies to
deal with these diversities so that he will be able to stimulate the actions of all the individuals
towards the organisational goals.
ROLE OF CULTURE IN OVERALL ORGANIZATONAL SUCCESS
There are various benefits being offered to organisation through culture which are being
explained as follow :
 It aids in understanding how the entity treats its business along with employees and
customer which are linked with each other. In the context of Tesco, the organisation is
very much concerned about the smooth functioning of the business, for this company
keeps working on the technology being used, maintaining good working environment for
higher job satisfaction along with the high level of customer satisfaction through its
quality products.
 There is flow of information which creates flexible working environment that creates
better working attribution where employees are working in Tesco as per norms and
polices.
 By need to proper understanding of power, politics and culture that plays an important
role which creates better attainment of working responsibilities that need to fulfilled by
people through different level of superior powers that get to making bettwr working
process.
 Through positive working culture it helps to get better attainment of working process
effectively. Apart from it mainly consider about management function which is must
flows on basis of people oriented organisation.
 Different working culture is having various kind of perception of working regulation that
commence more attainment of goals that helps to well performed in effective manner to
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accomplish work by consider culture respect of Tesco organisation that mainly driven by
employees.
CONCLUSION
From the above report, it is concluded that motivation, communication and culture together
forms a business organisation. In other words, these are interlinked with each other. These helps
the organisation to achieve certain aspects of a business such as job satisfaction, high profits,
brand image, better working environment. In Tesco, these 3 are implemented successfully which
makes the organisation to become a largest retailer in UK as well as well known to the people.
Therefore, organisations has to emphasize on implementing these aspects effectively and
efficiently so that proper coordination and development of the company should be achieved.
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REFERENCES
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Bishop, E.E., 2018. An Analysis of Motivation and Culture: Examining the 2009-2016 Wells
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infrastructures for subaltern voices. Communication Methods and Measures. 12(4).
pp.239-259.
Dutta, M.J., 2018. Culture-centered approach in addressing health disparities: Communication
infrastructures for subaltern voices. Communication Methods and Measures. 12(4).
pp.239-259.
Farooq, R., 2018. A conceptual model of knowledge sharing. International Journal of Innovation
Science.
Gautam, D.K. and Basnet, D., 2020. Organizational culture for training transfer: the mediating
role of motivation. International Journal of Organizational Analysis.
Gherghel, C. and et. al., 2020. Culture, morality, and the effect of prosocial behavior motivation
on positive affect. Ethics & Behavior. 30(2). pp.126-149.
Hassan, R.A., Hui, M.Y. and Wafa, S.A., 2020. Family Business Background, Motivation and
Culture in Determining Women Entrepreneurial Success. Talent Development &
Excellence, 12.
Lai-quan, S. and Zhong, Y., 2019. On the Motivation and Stylistic Function of Interpersonal
Metaphor——A Case Study of Interpersonal Metaphor in Business English
Letters. Foreign Language Research. (2). p.8.
Suwarto, F.X. and Subyantoro, A., 2018. The Effect of School Culture, Motivation, and Principal
Leadership on Teacher Performance and Quality of Education (A Case Study of a
Junior High School in Tangerang). International Journal of Computer Networks and
Communications Security. 6(8). pp.165-172.
Tseng, H., Yi, X. and Yeh, H.T., 2019. Learning-related soft skills among online business
students in higher education: Grade level and managerial role differences in self-
regulation, motivation, and social skill. Computers in Human Behavior. 95. pp.179-186.
Verma, P. and Sharma, R.R.K., 2019. The linkages between business strategies, culture, and
compensation using Miles & Snow’s and Hofstede culture framework in conglomerate
firms. Benchmarking: An International Journal.
Vivaldy, J.C. and Toni, N., 2020. The effect of job satisfaction, organizational communication,
work environment, and work motivation on the church’s employee
performance. BISMA (Bisnis dan Manajemen). 13(1). pp.69-80.
ONLINE
Basic Model of Communication, 2017. [Online] Available through: <
https://www.google.com/search?
q=communication+model+pictures&sxsrf=ALeKk03BTshhmxdsVVb46olsTLA5eoo1Cg:16067
45279920&source=lnms&tbm=isch&sa=X&ved=2ahUKEwjIqJ3NuKrtAhWNzDgGHaI_A-
4Q_AUoAXoECAMQAw&biw=1366&bih=600#imgrc=SBB7mjzegHaO>.
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Model of Maslow's theory, 2018. [Online] Available through: <https://www.google.com/search?
q=maslows+needs+model&source=lnms&tbm=isch&sa=X&ved=2ahUKEwiHxIz666nt
AhVHzzgGHWnKCeoQ_AUoAXoECA0QAw&biw=1319&bih=654#imgrc=154cihw
ZV6WBqM>
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