Community Engagement Analysis of Tesco: Goals, Strategies, and Impact

This essay provides a comprehensive analysis of Tesco's community engagement, examining its goals, mission, and operational strategies. The report delves into Tesco's micro and macro environmental factors, utilizing SWOT and PESTLE analyses to evaluate internal strengths and weaknesses, as well as external opportunities and threats. It explores customer expectations regarding goods and services, and the importance of training and development for employees. The essay also assesses the role of marketing managers, evaluating their skills and knowledge, and considering factors relevant to training and development within the organization. The analysis concludes with a summary of the key findings and implications for Tesco's future strategies. This essay aims to provide a detailed overview of Tesco's business approach and its impact on the community.

Community
Engagement

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................5
Tesco goals, mission and operations ...............................................................................................5
Customers expectation from goods or services of organisation......................................................5
Assess micro and macro environmental analysis of Tesco ............................................................6
Explain training and development with its importance to company...............................................7
Role of marketing manager and importance of role in organisation ..............................................7
Evaluate skills and knowledge of marketing manager....................................................................8
Assess what to be considered in training and development ............................................................8
........................................................................................................................................................8
CONCLUSION ...............................................................................................................................9
............................................................................................................................9
REFRENCES.................................................................................................................................10

INTRODUCTION
It refers to managing the coordination and organisation of business activity. Management is
in charge of planning, organising, staffing, directing and controlling business resources for
successfully achieving the goal of an organisation. Tesco is one of the largest retail store company.
It provides online services through its subsidiary, Tesco.com. Reason behind the success of Tesco is
that it provides good quality of products at a low price. Its products & services are easily available
to its customers that enhance customer loyalty towards company. Vision of Tesco is to be the most
highly valued business by earning trust and loyalty of customers. Mission statement of Tesco makes
it clear that everyone is part of the success of this company. This report includes micro and macro
environment. Internal and external factors are critically analysis with the help of SWOT and
PESTEL. Which help in identifying the strength and weakness of Tesco and also analysing the
factors which effect in the growth of company. Tesco timely providing training to their employees
that enhance their skill and future growth which help in achieving goal of company.
MAIN BODY
Tesco goals, mission and operations
Tesco is a public limited company and multinational retailer that deals in groceries. The
headquarters of Tesco is in Welwyn Garden City, England and core business in UK whereas they are
located in different location and have 6800 shops where they served. However, they diversified their
products in another areas such as clothing, furniture, internet services and software. They now
become the largest retailer in UK supermarket chain. Vision and mission plays an important role in
every organisation. There vision remains same when they adopt the changes in world with business
strategies (Brondoni, 2018). Without clear mission and vision business cannot survive and there will
be lack of direction among them.
The main goal of Tesco is to innovate with best ideas, to be valued organisation and loyal or
inspiring to customers or communities they serve.
The mission of Tesco is to increase development and market share in UK, to be strong in groceries
as well as in diversification market.
Therefore, core values is that to serve customer best and understand them with their needs. In
internal organisation they work as team, to motivate them they give rewards for development of
business.
They follow organisational structure, it is defined as structure where responsibility and position is
divided according to work so that to run business effectively. The information is flow from top to
bottom, where top authorities have maximum responsibilities.

Customers expectation from goods or services of organisation
Tesco identify customers according to demand and wants. They segmented the customers on
basis of demographic, behavioural, geographic and psychographic. Demographic is based on group
of people such as age, gender and income. Behavioural refers to behaviour of consumer like user
status, purchasing and spending habits (Hallal, HajjHussein and Tlais, 2020). Wherein, geographic
segmentation such as country, city (urban or rural) whereas psychographic means categorize them
according to characteristics and personalities such as lifestyle, attitudes and values.
Expectation of customers from Tesco related to goods or services. First, they want good
quality products so Tesco keep watch about prices of goods and make them competitive. Secondly,
they want true and fair information about prices of goods or services they expect to pay. Tesco must
ensure that there is no hidden charges involved in any product because it will affect customer. Third
expectation of Tesco customer is to have better customer service, organisation have tracking system
on their site so customer can see about their product details such as packed, dispatched etc.
However, the main customer expect is services after sales which means defective products have
services like replacement or repair. The last is solving queries quickly they want customer care
number so they can easily take enquires, register complaints.
Assess micro and macro environmental analysis of Tesco
Micro analysis is a factor that direct affect organisation process in particular area. It can be
controlled inside organisation. In other words, micro environment factors impact the decision
making and includes customers, competitor, supplier and reseller to understand it SWOT analysis is
best example (Islam, Al Mamun and Amanullah, 2017). SWOT stands for strength, weakness,
opportunities and threats, where strength and weakness is internal whereas opportunities and threats
is external to company. SWOT of Tesco:-
Strength of Tesco:- The main strength is they have large market share from the competitor
of Tesco such as Sainsbury and ASDA. During the pandemic they have increase their performance
by selling the products online, this increases level of efficiency of organisation (Sarsby, 2016).
Secondly, they have good network of supply and plays an important role in operations of Tesco
whereas they have diversifies their products in 11 countries. To operate in effective manner they
adopt the rapidly changing technology.
Weakness of Tesco:- The recent weakness is that some of subsidiaries of Tesco, they are not
operating well that adversely impact the profit and performance of company. Secondly, there are
many competition among the prices of products so they have to focus to gain advantage of
competition. The other weakness need to be focused on inventory management.

Opportunities of Tesco:- Online grocery store is major opportunity for growth in market ,
during pandemic they have gain attention and satisfy their customers as they are providing home
services. Tesco by employing people in their retail stores, by this they can increase growth.
Threats of Tesco:- Due to relation with UK-EU, national economic crisis such as credit and
government rules affect the performance of Tesco in various parts of country where they operate.
The competitor in supermarket like Walmart are growing in competition to Tesco so it become the
major threat to company.
Macro analysis is the factor in which it is affected by external environment, whereby it is
not control by organisation. It is depend on the adaptation of the changes in environment in
company (Jehanzeb and Mohanty, 2018). PESTLE analysis is best example to understand the macro
environment of TESCO which is described below:-
Political factor of Tesco:- They operate in many countries outside UK which affect the
political factors such as tax or unemployment rate, economic condition and unstable political. As
they are creating job opportunities that will grow the demand of goods or services in market.
Economic factor of Tesco:- It means it affect the sales, profit and revenue of company. They
should regularly check and understand the changes in policies . The major problem for growth is
diversification of products and international business.
Social factors of Tesco:- Due to change in need and demand now people in UK are trendy
for one stop and bulk shopping. However, this increases the sale of food as well as not food
products. Nowadays, people are health conscious and buying organic products do Tesco should
focus to these changes.
Technological factors of Tesco:- This is the new development of Tesco to adopt new
changes such as online shopping and self service checkout. Online shopping increases the market
share and growth of organisation.
Environmental factors of Tesco:- Now government is addressing issue of environmental. To
overcome this issue and to benefit society Tesco is encouraging customer to shop online and this
reduces fuel with this they are collecting wasted plastic bags to recycle them (Reißmann, Thrän and
Bezama, 2018)
Explain training and development with its importance to company
There are two terms Training and development; where training refers where employers
upgrade their employees and instruct them about job role or responsibility and technical knowledge.
Development refers to long term view for organisation where they provide learning sessions to
increase their skills and competencies to complete their given task effectively and in timely manner.
Importance of training and development for organisation where firstly to trained and develop

of employees there is optimum utilisation of resource such as money, men, material and machine. It
gives positive attitude towards work in organisation that motivate employees and then they can
adopt change in environment (Ju and Li, 2019). This will benefit organisation as this reduces
absenteeism and employee turnover which give growth in market. When employees learn new
things and adopt to changes, this improves performance and help organisation to achieve their
objectives and profitability.
Role of marketing manager and importance of role in organisation
Role of marketing manager is important in every organisation to drive the growth. To
promote goods or services, company advertise their products to attract new and existing customers.
In context to Tesco, marketing manager plan and see products how to advertise , they can advertise
in various market such as digital, social media, campaigns and advertise on newspaper etc. before
doing this marketing manager have to understand about variety of product their segments to
advertise and do research in every aspect (Petrauskas, Jasinevicius, Kazanavicius and Meskauskas,
2018). Importance of marketing manager in Tesco is that they target audience through marketing in
different geographic location, where they develop marketing strategy and know about customer
wants and also they create new opportunities in market. They are important for organisation as by
attracting customer they increase the market share and growth of company. They help organisation
to collect information of customer data base and survey, from this they identify pattern of
purchasing and demand period when they buy products which help company to increase their
objectives of organisation.
Evaluate skills and knowledge of marketing manager
Marketing manager skills is defined as skills and abilities that help manager to succeed in
organisation. They have both hard skills and soft skills. Hard skills of marketing manager like they
have to put effort to edit the material like videos or photos whereas soft skills means
communicating with people, they also have ability to resolve the conflict. The skills of marketing
manager includes active listening and learning what people are saying, their reviews, logical
thinking (McCorkle and Payan, 2017). The other skills include monitoring the individual customer
to make corrective action, take decision making related to price of product , they have skills to
manage time to plan marketing strategies and implement that strategy.
Knowledge needed for marketing manager they should have knowledge of selling and
promoting goods or services, sales technique. They should know about providing customer services
so that it can meet the quality of goods that satisfy customers. However, they have knowledge
about media and communication to advertise their products with appropriate manner. Knowledge of

rules and policies so that they protect data of people. Both knowledge and skills is necessary for
marketing manager.
Assess what to be considered in training and development
There are various areas in which training and development is important such as when there
is new hire, improvement in performance, due to rapid increase in technology, to increase
productivity, employee satisfaction. Training increases the skills and competencies of employees
whereas development encourages employees and motivate them by acquiring new knowledge or
learn new things (Park, Kang and Kim, 2018). As Tesco is acquiring a new technology because
every organisation have to adopt changes that will impact on business. They give sessions of how to
use new machines or if any problem arises how to handle those to solve them. This will help
employees to achieve objectives effectively and in appropriate them. Training and development also
encourages and motivate employees to work according to changes adopted by organisation (Perera,
2017).

CONCLUSION
From the above discussed paragraph, it is concluded that Tesco is a largest retailer company
in UK and have greater market share among its competitors. There goal is to satisfy customer
according to needs and demands whereas their mission is to innovate new products to grow and
earn market share. They follow organisational structure which means there are different department
and according to that information is flow from top level to middle level so that objectives are
clearly understood. They identify customers by recognising through demographics, geographic,
behavioural and psychographic. It will help organisation to manage easily by segmenting the market
of diversified products whereas expectation of customer from company is to have better quality
products and true or fair information about products. Training and development is important for
organisation to develop skills and abilities of employees to achieve organisational objectives.

REFRENCES
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Jehanzeb, K. and Mohanty, J., 2018. Impact of employee development on job satisfaction and
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McCorkle, D. and Payan, J., 2017. Using Twitter in the marketing and advertising classroom to
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