Community Engagement: Tesco Case Study - Fall 2023

Desklib provides solved assignments and past papers to help students succeed.

Community Engagement
1

Table of Contents
Part A...............................................................................................................................................3
Organizational Analysis...............................................................................................................3
Introduction......................................................................................................................................3
References........................................................................................................................................8
2

Part A
Organizational Analysis
Introduction
Transferrable skills are the skills that are adopted by firms to achieve various goals and
achievements. These skills are useful in various stages like professional life, personal life etc.
These skills can be used in various stages thus there importance is very significant for an
individual. This report will focus on the concept of these transferrable skills in organizations
aspects. Tesco is the organization that has been selected for this purpose. In the following report
need of employees for the organization, training and development required for achieving
organizational objectives are explained. For better understanding, Tesco is the organization that
has been selected for this purpose. The need for training and development in the organization is
also elaborated in the following report.
Organizations structure, size, mission and vision
Tesco has multinational groceries stores in Hertfordshire, England. 4, 50,000 employees are part
of Tesco. The firm deals in the public sector and is a leading groceries retailer in the UK. The
company is big and operates in more than seven countries across Asia and Europe. Tesco has
recorded revenue of 63,911 million in the year 2019. In terms of revenue, Tesco is the third-
largest retailer in the world. Tesco has chains of groceries stores across the world. The mission of
the company is to have groceries stores providing services to the customers and their vision is to
provide services and groceries products in the company in reasonable rates. The competition in
the market is very significant in this market, thus it is very essential for the company to work in
such a way that they can lead in the competition (Brodie, et. al., 2013).
Customers of Tesco and there an expectation from the firm
Tesco always believes in identifying their customers in the market. For this purpose regular
survey is performed by Tesco to identify customers of the organizations. People that usually
3

comes in the stores of Tesco and customers that are preferring products of Tesco are considered
as regular customers of Tesco. Market research is carried out by Tesco regularly to identify and
fulfil customers demand. This market research helped Tesco in identifying the requirements of
their customers. Customers of Tesco, generally expect that in groceries stores of Tesco fresh
materials or products are available easily. Rates of these materials is another demand of Tesco's
customers that rate of the products should be reasonable. With a regular survey of permanent
customers, Tesco also focuses on those customers who are not satisfied with the services of
Tesco and are preferring other groceries stores. The company have their method of determining
this like through feedbacks or direct communications (Cabiddu, et. al., 2014). After determining
these requirements of the customers, Tesco makes suitable changes required.
SWOT and PESTLE analysis for Tesco.
Strength – Services they provide to their customers and retailing services are the main strengths
of the work. Several awards have been given to the organization for these services.
Weakness – Competitors of Tesco have affected negatively for the firm and financial instability
has been recorded by the company. Some subsidiaries of Tesco are not performing well and it is
impacting significantly on the firm (Heldman, et. al., 2013).
Opportunities – Due to strong image brand of the company, the main opportunity that Tesco
having is they can alliance with other organizations so that more outcomes can be yielded and
several customers can also be increased.
Threats – Economic recession is a major threat for Tesco that resulted in reducing the number of
products sold by the customers and outcomes of the firm.
Pestle analysis
Political factors – Tesco is retailing organization worldwide thus, global political factors
influence the functioning of Tesco on a large scale. Many governments are there which supports
organization that introduces employment. Tesco offers employment methods thus, it could be
considered that the government can support political factors on a significant scale.
4

Economical factors – Tesco is growing internationally on a significant scale, but its share in the
UK is 30% thus any changes in the economy of the UK influences the economical condition of
Tesco. Thus, Tesco is dependent on the economy of the UK on a significant scale.
Social factors – People are preferring, those products that do not impact negatively on the health
of people. Thus, Tesco is manufacturing and selling healthy products to influence people towards
their organization.
Technological factors – Online services and self-service checkouts are the technologies that have
proved beneficial for the company. Customers are satisfied with these services as they feel
comfortable with these technologies by the companies (Taylor and Kent, 2014).
Environmental factors – For minimizing negative impacts on the environment Tesco adopted
various procedures such as they decreased the amount of waste manufactured and have reduced
its carbon footprint by 50%.
Legal factors – Government policies affected the functioning of Tesco on a significant scale.
Food retailing commission in 2004 decided retailing services of the company such that prices
should not be changed without providing notice. Thus, Tesco faced various issues due to this
reason and to overcome this Tesco provided a reduction in prices of fuel.
Roles of employees in an organization and their contribution in achieving goals:
The main asset of the organization is its employees that determine the performance of the
organization and the outputs that could be achieved by the firm. Tesco operates in more than
seven countries. In each country, employees came from different religions and cultures to
achieve goals for the organization. It is due to these employees in Tesco due to which company
in achieving results in the international as well in the domestic market. Culture of the workplace
and environment of the workplace is achieved by its employees. If employees are contributing
and having mutual understanding then they can perform as a team and goals could be achieved.
Superiors of the company should contribute to this and the organization should create better
communication stages for their employees. Skilled employees can lead to better operate in their
respective department. Efficient employees if performing then operations in the organizations
could be enhanced and it increases the quality of the firm on a significant scale. Thus, if the
5

quality is achieved then significant customers are attracted towards the company and various
goals decided by the company could also be achieved by this practice. For this efficient training
and development programs should be organized by the company (Wirtz, et. al., 2013).
Training and development of employees and their importance in organizations
Training – Training is the practice adopted by organizations to make their employees efficient in
performing their respective tasks. It makes employees expert and aware of the duties and
responsibilities that have to be performed by the organization. Training is of a specific time and
has to be accomplished in a particular amount of time. Skills required by an employee to perform
in a specific department or to perform a particular task, training is a very effective tool used by
various organization. The individual that is getting training is affected by this.
Development – Development is the practice which is regularly performed by the company for its
growth and development. Development is the process that contributes is the overall performance
of the company. Development of the organization is the practice that is carried out on regularly
with the operations performed in the organization. To achieve the overall performance of the
organization, development is the practice that should be adopted by the company. Like training
the only individual is not influenced by this practice and the whole organization is affected
positively if the development program is implemented properly.
Training and development are the practices that are different to be performed but the motive of
both of these factors is same that is to make the functioning of the organization more effective
and to increase outputs of company. Importance of these programs differs. Training is the
practice that makes particular skills strong of the employee. For example, in Tesco, there are
various departments such as financial, marketing, etc. Training is the practice that makes the skill
of these particular departments stronger while development leads to achieving the overall
performance of the company. These practices make the task performs easily and goals could be
achieved more effectively. When goals are achieved by the firms then consistency is also
increased of the employees and company (Taylor and Kent, 2014). Productivity could be
enhanced by this consistency. Thus, all in all, it could be considered that training and
development lead to improve performance of the operations performed in the company.
An important role in Tesco and skills required to play that role
6

Marketing researcher is an important role in Tesco and its importance is identifying Tesco with
the recent condition of the market and demand of customers. Choice of people regularly
fluctuates in the sector Tesco operates which is groceries stores. Products sold in these stores are
preferred by most of the people and thus choice and price of these products frequently change. In
such a market where the choice of people and rate of products varies considerably, in such
market role of marketing researcher is very crucial, because it becomes necessary to identify the
condition of the market regularly in the company (Brodie, et. al., 2013). Marketing researcher
determines customer reaction from the services of the company, recent demand of customers,
condition of the firm in a particular market. Hence to determine all these important aspects it
becomes necessary to have an efficient and skilful marketing researcher in the market.
Skills required for efficient marketing researcher in the market:
 Marketing researcher should have efficient communication skills so that things could be
explained and understood easily.
 Analytical and numerical skills should be strong to calculate prices of products sold in the
market and to instantly analyze and calculate various numerical aspects of the company.
 Organizational skills should be effective of the marketing researcher so that internal and
external condition of the market could be determined easily and effectively.
 Business awareness should be strong so that an assessment of various factors of the
business could be performed.
 Teamwork skills should also be effective because marketing researcher could not perform
this practice individually. The team is required for effective research. Marketing
researcher should have teamwork skills such that each of the tasks could be easily
explained to the team and team should also work accordingly.
 Problem-solving skills should also be there because during marketing research some
problems are there with which marketing researcher have to solve on its own. Thus, the
ability to solve issues or problems should be there in the marketing researcher (Taylor
and Kent, 2014).
The need for training and development in organizations
7

Increasing employee performance – Employees are very important for performing operations in
the organization. To enhance the performance of the organization it becomes essential to
improve employees performance so that operations in the organizations could be performed
properly. This improvement in the organization could be achieved by training employees of the
organization.
Improves employees satisfaction – Employees when trained properly, they can perform their
duties properly because they understood their tasks by the means of training. It creates a sense of
satisfaction among employees when they understood their duties effectively. This increases the
morale of the team when they achieve tasks or goals effectively for the team.
Consistency – Training and development are practised by the companies to achieve long term
goals for the company. To achieve long term goals and results inconsistency is developed in the
performance of employees which leads to the economic stability of the firm (Heldman, et. al.,
2013).
Increased innovation in new strategies – Training and development in the workplace results in
innovation in strategies of the firm which makes the strategies more efficient.
Conclusion
Role of employees is very important for the organization because they impact outcomes of
company and efficiency of operations performed in the country. Marketing researcher is a crucial
role in the organization as it makes the firm aware of market conditions. To make employees
more efficient and to enhance the performance of the company, training and development
programs are organized by various companies. Training is a practice that is of a particular
amount of time while development is that practice that is regularly performed by the
organization. These practices are practiced majorly to achieve various goals such as to increase
the performance of employees, to achieve consistent performance from organization and
employee and to increase the motivation of employees.
8

References
 Brodie, R.J., Ilic, A., Juric, B. and Hollebeek, L., 2013. Consumer engagement in a
virtual brand community: An exploratory analysis. Journal of business research, 66(1),
pp.105-114.
 Cabiddu, F., De Carlo, M. and Piccoli, G., 2014. Social media affordances: Enabling
customer engagement. Annals of Tourism Research, 48, pp.175-192.
 Heldman, A.B., Schindelar, J. and Weaver, J.B., 2013. Social media engagement and
public health communication: implications for public health organizations being truly
“social”. Public health reviews, 35(1), p.13.
 Taylor, M. and Kent, M.L., 2014. Dialogic engagement: Clarifying foundational
concepts. Journal of Public Relations Research, 26(5), pp.384-398.
 Wirtz, J., Den Ambtman, A., Bloemer, J., Horváth, C., Ramaseshan, B., Van De
Klundert, J., Gurhan Canli, Z. and Kandampully, J., 2013. Managing brands and
customer engagement in online brand communities. Journal of service
Management, 24(3), pp.223-244.
9