Management and Enterprise in Engineering: Tesco Company Analysis

This report provides a comprehensive analysis of Tesco, a leading UK-based retail giant. It begins with an overview of Tesco's growth, including its expansion into various markets and the evolution of its organizational structure, highlighting key personnel and changes in leadership. The report delves into Tesco's corporate strategy, emphasizing its focus on customer-centric approaches, market expansion, and diversification into non-food and financial services. It examines Tesco's operational aspects, including its product and service offerings, distribution methods, and mission statement. Furthermore, the report discusses Tesco's company background, environmental commitments, and the personal background of the marketing consultant. The analysis includes references to relevant academic sources and online resources, providing a well-rounded view of Tesco's business model, strategic decisions, and competitive advantages. The report also discusses the marketing consultant's background, career goals, and how their experience can contribute to Tesco's growth.

Management and
Enterprise in
Engineering
PRESENTED BY:

Company Knowledge
Name- Tesco
Size
In the year 2004, 98 new Tesco stores were opened, which reached to 207 in 2005, and half of these stores are situated in Asia,
and by 2009, the count came to 390 (Chambers and Humble, 2011).
Structure
 Board of directors at Tesco includes ten members, and many significant changes were made during 2014/15 financial year.
 All these changes cover up John Allan appointment as the Chairman of the board, new CEO Dave Lewis, and new CFO Alan Steward
appointment, along with the four non-executive director’s retirement and joining of 3 non-executive directors (Chambers and
Humble, 2011).
 The organizational structure at Tesco is hierarchical, which depicts the business size. At the store level,
there are four layers of management at particular large stores.

Contd..
Main personnel

Contd..
Location
 Operates in UK, North America, Asia, and Europe

Contd..
Market
 Tesco has formed its corporate strategy, which aims to widen the range
of business that can bring long-term sustainability growth through
adopting the customers in huge expanding markets like non-food,
financial services, new overseas market, telecoms, which were initially
opened in Asia and Central Europe, and most recently opened in
America (Davenport, Leibold and Voelpel, 2007).

Contd..
 Tesco operates in around 13 markets, which are existing outside of UK,
like North America, Asia, and Europe.
 In UK market, Tesco brand has been famous for obtaining small to mid-
size stores, which result in achieving many new stores with the single
transaction in business (Davila and Epstein, 2014).

Contd..
Products/services
 Tesco tries to offer more to their customers. Tesco.com, Tesco Personal
Finance, and Tesco Telecoms provide a massive range of products and
services to their customers (Dudovskiy, 2016).
 Tesco has attained high success due to its production of own grocery
items for a long time.

Contd..
Distribution/selling method
 Management of Tesco understood that selling the considerable supply
volume, and hiring few employees will reduce the cost of the product
(Davila and Epstein, 2014).
Mission statement
 The principal business objectives of Tesco is to offer customers with the
unsurprisingly delivered, outstanding and individual services.

Contd..
Company background
 Tesco is the most extensive retailer as well as wholesaler of Britain
through its global sales and its domestic market in the UK.
 It’s also referred as the third giant of the world in retailing services.
 Tesco was established in the year 1919 by Mr. Jack Cohen and came up
with their first supermarket in 1956 (Doole and Lowe, 2005).

Contd..
Environmental commitment
 Tesco has also decided that there will be particularly necessary
European range of environment-friendly items that are exported all
around Europe; where else there will be other range available for the
domestic customers (Dudovskiy, 2016).

Personal background
Personal background
 I am working as the marketing consultant in one of the top retailing
company of UK
 I have done masters in marketing management from UK
Career planning
 I wish to work as the marketing head for Tesco
 Tesco is the largest retail company of UK
 MY experience can help company in its growth

Contd..
Experience
 I have an experience of 10 years in the field of marketing and strategic
planning.
Qualifications
 Masters in marketing management from UK