This report provides a detailed strategic analysis of Tesco, a leading UK supermarket and retail organization. It begins with an introduction to strategic management and its importance in a competitive environment. The main body of the report includes an internal analysis using SWOT and McKinsey 7S models, assessing Tesco's strengths, weaknesses, opportunities, threats, and internal alignment. The external analysis employs the PESTLE model to evaluate political, economic, social, technological, legal, and environmental factors influencing Tesco, alongside a competitive analysis using Porter's Five Forces. The report also examines strategic marketing through the BCG matrix and Bowman's Strategic Clock. Findings are summarized, and recommendations are provided, followed by a conclusion and references. The report aims to provide a comprehensive understanding of Tesco's strategic decision-making and its position in the market.
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