Business Functions Analysis: A Report on Tesco's Operations

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This report provides an analysis of the key business functions within Tesco, a multinational retail giant. It begins with an introduction outlining the company's goals and objectives, followed by a detailed examination of marketing, finance, operations/production, and human resources. The marketing section discusses market research, customer relationship management, and the development of marketing strategies for competitive advantage. The finance section focuses on financial management, cash flow, and resource allocation. The operations/production section emphasizes the importance of efficient processes and procedures to capture market share. The human resources section highlights the significance of employee performance, training, and the assignment of the right roles to employees. The report concludes by summarizing how these functions contribute to Tesco's overall success and competitive edge, supported by academic references.
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Table of Contents
INTRODUCTION ...............................................................................................................................3
MAIN BODY.......................................................................................................................................3
Role and importance of different business function........................................................................3
MARKETING.................................................................................................................................3
FINANCE........................................................................................................................................3
OPERATIONS/PRODUCTION......................................................................................................3
HUMAN RESOURCES..................................................................................................................4
CONCLUSION....................................................................................................................................4
REFERENCES.....................................................................................................................................5
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INTRODUCTION
Every busines organisation aims at achieving its set defined aims and objectives in line with core
business values and norms. By conducting business operation in effective as well as efficient
manner, performance of company can be improved along with high profit margin. The present
report will made focus on Tesco which is one of the multinational brand engahged in groceries and
merchandise retail business with 6800 shops. It will define about key importance of different
business functions such as marketing, human resource etc. In gaining competitive edge.
MAIN BODY
Role and importance of different business function
MARKETING
It helps Tesco in conducting market research, survey for assessing the current market trends
and customer demand. By formulating a sound marketing plan as per market research conducted
helps in gaining competitive advantages thereby increasing profitability level.
With the help of marketing function, Tesco can promote its business product and services in
its target market with the help of marketing strategies framed (Petrescu and Krishen, 2017). It
assists Tesco in maintaining its customer relationship by offering quality products which builds
customer loyalty base as well.
FINANCE
By managing the flow of finance and cash in the business, every business organisation can
remain liquid for meeting its future contengencies. Finance is considered as one of the most
important part which has to be control and used as per the financial plan and with the help of
financial management activities.
By making proper allocation of available financial resources, Tesco has been able to
undertake its business operation in smooth manner (Steffen, 2018). It is related with the acquisition,
management and proper planning for making right expenditure on business operations.
OPERATIONS/PRODUCTION
Before undertaking any business operations, it is very much essential to formulate sound
business plans and strategies in line with business aims and objectives made. By adopting best
production processes and procedures, Tesco has been able to capture large market share by
delivering quality products and services as per demand.
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It helps Tesco in ascertaining the total amount of cost which has been used for inputs with
the amount of profit made on sales done. Also, Tesco can make decision regarding contribution of
capital and labour to be used for producing a particular unit with effective price providing profit to
the company.
HUMAN RESOURCES
Helps in attaining business goals by formulating sound and effective human resource related
plans and strategies thereby focusing on managing the performance of its employees.
Is considered as one of the most valuable asset of every business organisation on the basis of
which company manages its business operations in effective manner (Morris, 2018). By providing
proper training and workdshop to employees, Tesco can make improvement in their efficiency level.
Also, assigning right job to the right candidate helps company in performing and gaining
competitive advantage.
CONCLUSION
From the above report it can be concluded that Tesco can capture large market as well as
customer share with the help of strong marketing plans with proper fund allocation for efficient
business operations by employees.
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REFERENCES
Books and Journals
Morris, A., 2018. Increasing the strategic role of HR: the importance of macro-economic conditions.
Human Resource Management International Digest. 26(2). pp.1-2.
Petrescu, M. and Krishen, A. S., 2017. Marketing analytics: from practice to academia.
Steffen, B., 2018. The importance of project finance for renewable energy projects. Energy
Economics. 69. pp.280-294.
Online
Human resource importance. 2017. [Online]. Available through:
<https://www.easyhrworld.com/the-importance-of-human-resources-to-an-organization/>.
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