BTEC L3 Business: Corporate Communication Responsibilities - TESCO

This report discusses the corporate communication responsibilities of TESCO, highlighting the importance of both internal and external communication strategies. Internal communication involves upward, downward, and horizontal communication within the organization, ensuring employees are well-informed and addressing any issues they may face, such as those related to product packaging, through appropriate training. External communication includes managing relationships with stakeholders, agencies, media, the general public, educational institutions, and international business firms. Effective communication is crucial for monitoring responses from the audience and markets, managing crises, and facilitating decision-making. The report concludes by emphasizing the need for proper training to address employee concerns and improve overall task completion.

Business Communication
Corporate communication of TESCO
Introduction
Corporate communication is activity which is
generated by company, institute, body for its
public in order to achieve their planned
objectives. Cooperate communication are of two
types which is used by mentioned company i.e.
internal and external.
Types of communication
Corporate communication is activity which are
used by small or large companies, administration,
institute, body for its public in order to achieve
their planned objectives.
Responsibilities
Following are some responsibilities regarding packaging of goods
which have to be considered by manager in order to make sturdy
relation with all.
 Monitoring responses from audience and markets.
 Managing issues and responding to crisis situation.
 They have to coordinate with international business
firms.
 Formulate and execute effective procedure in order to
facilitate decision making for concerning communication.
Internal includes employee’s stakeholders i.e.
shares and stockholders. External includes
agencies, media, general public, educational
institutes and many more. Cited company will
attain their objectives if there they are using
proper communication strategies. In internal
communication upward, downward and
horizontal which can be used by manager. Along
with this they have to satisfy their employees
because they are also a part of company who are
making contribution for their success.
It is responsibility of manager to manage
communication between employees as well as
customers so that they can deal with management
functions.
Conclusion
If employees are facing any
problem regarding packing of
products, then properly training
should be provided them. The
training should be conducted
according to needs which will help
them in completing their task in
appropriate manner.