BTEC L3 Business: Tesco's Corporate Communication Strategy Plan

This report examines Tesco's corporate communication plan, focusing on how the company uses communication strategies to promote its products and services. It highlights a specific example of corporate communication: poster advertising for Tesco's Everyday Value range. The report analyzes the key elements of the poster, including the product display, branding, mission statement, and slogan. It emphasizes the importance of effective communication in organizations and concludes by stating that clear communication from top management is essential for staff to complete tasks effectively. Desklib offers a wealth of similar solved assignments and resources for students.

BUSINESS COMMUNICATION
Cooperate Communication Plan of Tesco
Business communication means sharing of information
between people or outside organisation which is
performed for achieving benefits. Communication is
neither transmission of message nor messages itself.
their information with others. In every organisation,
communication needs to be very effective as it is
considered as essence of management.
The Cooperate communication plans which are
used by Tesco to create awareness about its
products and services are described below. The
piece of corporate communication that have been
produced is poster advertising. Tesco’s Everyday
Value range of products. It could be a web based
advertisement or it could be non-web based and
put on billboards. As it is a poster it needs to be
simple and eye-catching.
CONCLUSION
Business communication is important for the organization. If proper
information is not communicated by the top management to the
subordinates, then it is difficult for the staff member to complete their
task in effective manner.
Introduction Corporate communication plans
Corporate Communication Plan
1. In the centre to catch people’s eyes and show that what the product range looks
like.
2. The name of the product and business is at the top in big so people know where
they can get the product from and what the product is called.
3. Tesco’s mission statement is “We make what matters better, together” and the
advert highlights is trying to encourage and show people what Tesco can offer to
them
4. The slogan of Tesco is Every Little Helps in its particular font which is
memorable and lots of people recognise the brand from it.
5. This form of corporate communication is directed at customers or potential
customers. Advertising can be used to show promotional offers or new products
and even when a company is introducing a new service. Tesco advertise would be