Corporate Social Responsibility: An Analysis of Tesco's Strategy

This report provides an in-depth analysis of Tesco's Corporate Social Responsibility (CSR) strategy. It begins by defining CSR and its importance for businesses, then focuses on Tesco as a case study. The report examines Tesco's values, including its commitment to customers, colleagues, and communities, and how these values are integrated into its business practices. It also explores Tesco's core and support functions, such as purchase, productivity, accounting, and distribution, and how these functions align with CSR principles. Furthermore, the report identifies potential improvements to Tesco's CSR strategy, including localizing efforts, implementing green computing, promoting recycling, utilizing teleconferencing, and embracing digitalization. The conclusion emphasizes the importance of CSR for building brand image and maximizing revenue. The report also includes relevant references to support its findings.

BUSINESS COMMUNICATION
INTRODUCTION
Corporate social responsibility is an international self-regulatory body that concerns towards
socialistic goals. It refers to ethics, activities that how any business align with the social
responsibilities. It is management concept that helps firms to integrate with social and
environmental concerns (Verčič and Ćorić, 2018). Being a socialistic entity business can
create and builds its image. It ensures an organisation to build its image in order to achieve its
objectives in effective and efficient manner. The company which is selected for this report is
“Tesco”. It is a British multinational retailer and grocery firm since, headquarter situated in
Welwyn Garden City, UK. Tesco use environmental policy strategy, that refers investment in
innovative way so it can help environment in reducing pollution and generating green
standards. This report covers topic such as evaluation of values and functions aligned with
social responsibility and potential improvement to the organisation's CSR strategy.
Tries harder for customers: In context to Tesco, firm refers customers,
colleagues and communities are the heart of its business. It considers to
listening people their wants and desire so that it can meet with their
needs. As it knows Customers are the success of any business so it
considers its customers first while running business operations. The
acting by changing and innovate its products and services so that it can
fulfil customers’ needs and generate maximum profit.
It treat customers how they want to be treated: As Tesco is considers its
customers first in perspective of this it applies some rules such as work
as a team, trust and respect for each other, listen, support and say thank
you to everyone and to promote for share knowledge and experience of
them. It said team work, trust and respects encourage employees and
motivate them to working towards organisation's success.
Every little help makes a big difference: It considers that every little
help towards anything will create positive change. As it is a grocery and
retail base firm, helping to reduce waste food across the world it
ensures that the surplus for food that goes to who need for it. The firm
has some business such as sourcing great quality, affordable and
positive contribution towards communities where it operates its
business (Jamali and Karam, 2018). Every little help makes the
difference, it ensures that firm serves value to its customers, colleagues
and their communities every day.
Tesco's functions:
A firm's functions are the activities that runs by an organisation, it can
be divide into two parts core functions and support functions. Tesco has
various functions with it such as marketing, finance, administration,
production, HR etc. these all functions of the firm aligned with the
social responsibilities.
Purchase function: Material used in production of products should be
utilised in efficient manner to achieve its maximum productivity. In
order to purchase function finance manager plays vital role, in order to
cost benefits, exercise minimum cost various material management
Values and functions of company are aligned with social responsibility
Overview of Tesco: Tesco as a retailer firm and grocery services it follows corporate social
responsibility policies in order to achieve environmental and social ethics. The firm commits
that firm's interaction with communities will remind its responsibilities towards employees and
as a good neighbour. The firm concerns with customer’s health with local products and
organic products. The company believes that policies that are harmful for environment will not
build right image of the firm.
Business value's is an informal term that concerns all forms of value that business has
with it for the long run. A business value refers to ethics of firm that it contains and uses.
Business value can be a perception of itself or from its customers, colleagues and stakeholders.
In context to Tesco its business values hold its customers, colleagues and stakeholders. The
firm concern with that customers are the main elements of the firm (Lone, Ali and Khan,
2016). Firm generates its production function in order to customer’s preferences and their
wants.
Values of Tesco: The Tesco values is a heart of its business and help it achieve its goals and
core purposes. Tesco's values are no one tries harder for customer, it treats people how they
want to be treated and every little help makes a big difference. Since, it shows its values they
become a key part of culture and essential element for firm's growth and success.

Productivity function: It occupies dominant position in
any business activities. Tesco as a retail base firm
productivity function plays ideal role in its operations.
Production cycle depends on marketing because better
marketing leads to better resulted in revenues through
sales. Firm produce its almost products with organic
ingredients and do marketing via digital platform so that it
can save paper work and harmful things. Cost benefits
criteria of firm sets low prices for customers that creates
social responsibilities towards customer because it provides
better quality product in lower price. It is recommend for
Tesco, it should consider CSR for its productivity function
which helps Tesco for higher sales.
Distribution function: As goods produced for sale, in this
distribution function plays vital role. In context to Tesco,
while it choosing different distribution channel, media of
advertisement, promotion activities for cost benefits. The
firm do its marketing and promotional activities through
digital platform rather than traditional as newspaper and
print media that leads to its social responsibility towards
culture and reduce pollution in order to less consumption of
paper. It is recommend for Tesco, it should considers CSR
for its distribution which helps Tesco for attracting
customers.
Accounting function: It helps firm in arrangement of funds
through inflow and outflow of cash. Tesco do its accounting with
software it works as paperless. . In software records it can
manage, measure and controls its transaction in timely basis and
it can change it on time but in paper work if any mistake happens
it leads to more paper working that shows its socialistic
transactions.
CSR strategy is the policy of company which encourages
managers to make positive impacts on stakeholders together with
environment with changes in time, there are many number of
improvements undertaken by organisational administrators in
their CSR strategy. In context to Tesco, the company is
committed for continually investing as well as engineering
innovations for help the environment together with society
through reducing its carbon footprint along with conforming for
green standards. In its CSR Strategy that is Environmental
Policy, various improvements are achieved so to perform
practices in environmental friendly as well as sustainable
manner. The potential improvements undertaken in corporate
social responsibility of Tesco are as follows:
Localising efforts: In order to make CSR strategy impactful, one
of improvement is emphasising local focus. Tesco is a global
company with international environmental policy, the managers
understand the ways its activities have effect within local
Considering and presenting potential improvements to CSR Strategy of company
Green computing: It is about designing,
manufacturing, using addition to disposing
information technology tools such as servers,
storage devices, computers and networking in
environmental friendly ways.
Recycling: Presently, various companies are
working to recycle wastage to meet their
responsibilities for society. In case with Tesco, the
entity can recycle paper together with plastics, cans
or other recyclable commodities in best possible
ways in daily business.
Teleconferencing: As element of continuous
improvement and preventing environment in firm
will do potential improvements to the
organisation's CSR strategy. For Tesco,
transportation is the biggest contributor in
organisation's green footprint. Tesco will take steps
where it can reduce the need for travel
Digitalisation: Tesco will strive to save large
amount of paper on regular basis and made
continue efforts to switch over digitalisation by soft
copy working. Development of a robust database
and communication via digital way helps reduce
carbon Footprints significantly
It have been critiques that Tesco faces various
issues for maintain CSR in its business functions as
its competitors uses latest technology for their
production for goods and services. Customers
wants latest technology for their products which
creates issues for Tesco’s profitability.
CONCLUSION
From the above report it has been concluded that Corporate social responsibility leads
to ethics to done firm's operations in order to maintain social and environmental
responsibilities. Firm considers it to create and build its brand image in front of
customers that helps firm to maximise its revenues.
REFERENES
Abbas, J., 2020. Impact of total quality management on corporate green
performance through the mediating role of corporate social
responsibility. Journal of Cleaner Production. 242. p.118458.