Evaluating CSR Activities: A Project on Consumer Behavior at Tesco

This research project investigates the role of Corporate Social Responsibility (CSR) in influencing consumer behavior, focusing on Tesco as a case study. It aims to identify the values and importance of CSR at Tesco, explore how consumer preferences and choices are influenced, and evaluate the effectiveness of Tesco's CSR activities on consumer decision-making. The project employs thematic analysis based on questionnaire data to assess consumer familiarity with CSR, the perceived importance of CSR activities, the impact of CSR on buying behavior, consumer satisfaction with Tesco's conduct, and the role of CSR in attaining competitive advantage and customer loyalty. Key themes include environmental responsibility, philanthropic practices, ethical business practices, and sourcing local products. The findings are supported by academic references, highlighting the evolution of strategic CSR and its impact on consumer choices.

RESEARCH
PROJECT

Cover Content
 Introduction
 Aim and objective
 Thematic analysis
 References

INTRODUCTION
In this modern times basic aim of every business firms is to achieving
higher profitability and growth at a place of market while attracting
of huge numbers of consumers towards enterprise and offered
services and products. Preferences and choices of consumers are
fastly changed according to increasing changes in a cost of market
and trend. CSR is a big concept which play a very main role in
buying and attaining customers towards company or its high and
innovative quality of services and goods.

Objectives.....
Identify the values and importance of Corporate-social responsibility
at Tesco.
what are the different ways through which preference and choices of
consumers could be influenced?
Mention variety of CSR activities which are executed by a business.
Conduct an evaluation of effectiveness of CSR activities and their
implication on the decision making process of consumers.

Thematic Analysis
For the purpose of collecting and recording data, Questionnaire is
employed so that various elements of CSR in relation to Tesco could
be identified. It is an renowned tool through which views and
opinions of respondents could be identified on the subject of the
investigation. The questions which have been formed are systematic
and orderly so that there is more chances of collecting of right set of
data. The data which has been collected through right approach
assures that accurate data have been collected.

Theme 1:- Familiarity with the concept of Corporate
social responsibility
21
9
a) Yes
b) No

Theme 2:- Importance of CSR activities.
24
6
a) Very Important
b) Less important

Theme 3:- Influence of CSR activities upon buying
behaviour of consumers
19
11
a) Yes
b) No

Theme 4:- Purchasing behaviour of consumers towards
organisation with poor CSR record.
8
22
a) Definitely
b) Never

Theme 5:-Satisfaction of consumers related to conduct
and compliance of Tesco.
23
7
a) Yes
b) No

Theme 6:- Attaining competitive advantage through
CSR activities
20
10
a) Yes
b) No

Theme 7:- The appreciation of the CSR practices related
to company
15
8
7
a) Environmental Responsibility
b) Philanthropic Practices
c) Ethical business practices