Managing a Successful Business Project: Tesco PLC Marketing Campaign

This report details a marketing campaign project centered on Corporate Social Responsibility (CSR) for a grocery product of Tesco PLC. The project aims to understand the role of CSR in launching a marketing campaign, assessing its impact on competitive advantages, sustainability, and product sales. The report includes a project management plan, work breakdown structure, and Gantt chart. Small-scale research was conducted using questionnaires to gather data on consumer perceptions of CSR and its influence on purchasing decisions. The findings are analyzed to provide recommendations for enhancing the effectiveness of CSR-driven marketing campaigns. The report also covers research design, data analysis, and interpretations, including cost analysis and risk assessment, to ensure a comprehensive understanding of the project's outcomes and implications. The research indicates the significance of CSR for competitive advantage and positive consumer perception, as well as the importance of aligning products with CSR activities.

MANAGING A
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
TASK 1............................................................................................................................................3
P1 Aims and objectives for CSR centred Marketing Campaign launch project for a product. . .3
P2 Produce project management plan.........................................................................................4
P3 Produce work break down structure and Gantt Chart............................................................5
P4 Small scale research...............................................................................................................6
TASK 2..........................................................................................................................................11
P5 Research and data by adopting methods..............................................................................11
P6 Recommendation.................................................................................................................14
P7 Reflection.............................................................................................................................14
REFERENCES..............................................................................................................................15

TASK 1
P1 Aims and objectives for CSR centred Marketing Campaign launch project for a product and
D4
Topic:'' To launch a marketing campaign project for a Grocery product of Tesco PLC at the
CSR centred”.
Background of the study:
Corporate social responsibility is a commitment through organisation to contribute
towards the economic development. It also influenced them to behave in an ethically and also
enhance the work quality of labour and its families as well. The concept of CSR is multifaceted
that have a variety of aspects that ranges from environment as well as ethical consideration and
philanthropy. In the project report there is a study on the significance of the CSR and how it is
implemented by Tesco PLC.
Aim: To understand the role of centred CSR activities in launch a marketing campaign for a
grocery product- A Case study on Tesco PLC.
Objectives:
 To understand the significance for competitive advantages and sustainability for a CSR
activities.

 To identify extent to which marketing of product can be made effective through
performance of CSR activities.
 To identify impact that can be observed in sales of new launched product in respect to
performance of CSR activities.
Research questions:
 What is the significance for competitive advantages and sustainability for a CSR
activities?
 What is the extent to which marketing of product can be made effective through
performance of CSR activities?
 What level of impact that can be observed in sales of new launched product in respect to
performance of CSR activities?
P2 Produce project management plan (D1 and D4)
Task Name Duration Start Finish Predecessors
Research project 94 days Mon 2/27/17 Thu 7/6/17
Planning 24 days Mon 2/27/17 Thu 3/30/17
Determine the research topic 10 days Mon 2/27/17 Fri 3/10/17
Preparation of problem statement 6 days Mon 3/13/17 Mon 3/20/17 3
Set up timing for resource allocation 8 days Tue 3/21/17 Thu 3/30/17 4
Implementation 61 days Fri 3/31/17 Fri 6/23/17
Literature Review 16 days Fri 3/31/17 Fri 4/21/17 5
Adopt and appropriate Research
methodology 18 days Mon 4/24/17 Wed 5/17/17 7
Determining cost 7 days Thu 5/18/17 Fri 5/26/17 8
Data Interpretation and Analysis 20 days Mon 5/29/17 Fri 6/23/17 9
Analyzed results and outcomes 11 days Mon 5/29/17 Mon 6/12/17 9
Project closer 18 days Tue 6/13/17 Thu 7/6/17
Conclusion and Recommendation 9 days Tue 6/13/17 Fri 6/23/17 11
Proper documentation of
outcomes 7 days Mon 6/26/17 Tue 7/4/17 13
Submitting report 2 days Wed 7/5/17 Thu 7/6/17 14

o Cost: Cost of around £80 will be paid for meeting entire project related expenses. It must
be noted that questionnaire will be distributed among respondents by individuals. Apart
from this, for doing other expenses need to be made. Thus, overall cost of project will be
equal to mentioned value.
 Scope: There is vast scope of the present research study because in this an attempt is
made to identify direct impact of CSR on competitive advantage and marketing
campaigning of the product. Present research study will reveal multiple benefits that firm
can derive by performing CSR activities. Time: One month time will be taken to complete the project.
 Quality: As part of quality some guidelines will be followed and under this secondary
data will be gathered from reliable sources. By doing so it will be ensured that reliable
data is collected. Primary data will be collected from relevant people to ensure that only
knowledgeable individual is taken in the present research study.
 Communication: Time to time communication will be done with those who are
collecting data. By doing so it will be ensured that all activities are performed on time.
 Risk and resources: There is risk that even after due care secondary data may be taken
from unreliable source. Single person will be employed for data collection and for same
payment will be made to it.

P3 Produce work break down structure and Gantt chart (D4)
Tesco PLC

P4 Small scale research (D4)
Name:
Gender:
Sex:
1) Did you think that corporate social responsibility is a significant in the present competitive
world for the Tesco PLC?
 Yes
 No
2) Do you think that there is a significance for corporate social responsibilities and competitive
advantages?
 Yes
 No
3) Do you think that the launch a market campaign for a grocery product is appropriate for a
Tesco PLC through doing CSR activity?
 Agreed
 Neutral
 Not agree
 Strongly disagree
4) CSR will create positive perception about firm and this will make marketing campaign
effective.
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
5) To what extent you think that creative of positive image will play crucial role in elevating
sales of the product.
 Highly
 Moderate
 Low
6) There must be strong association between proposed product and CSR activity.

 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
7) Who are mainly responsible for the CSR activities implementation at the Tesco PLC?
 Marketing Manager
 HR department
 Manager

Theme1: Corporate social responsibility is a significant in the present competitive world
for the Tesco PLC
1) Did you think that corporate social
responsibility is a significant in the present
competitive world for the Tesco PLC?
Frequency
 Yes 3
 No 2
Total 5

Interpretation: From the above table the figures shows that the highest majority of respondents
say that the corporate social responsibility is most important for the Tesco PLC company in the
competitive market. It has been evaluated that the client get social benefits from the CSR
activities due to which there is an increase in the sale of their products.
Theme 2: Significance for corporate social responsibilities and competitive advantages
Yes No Total
0
1
2
3
4
5
6
Frequency

2) Do you think that there is a significance for
corporate social responsibilities and
competitive advantages?
Frequency
 Yes 4
 No 1
Total 5
Interpretation: From the above table the research has been analysed through obtained
information from the 5 respondents. In that most of the highest majority say 'yes' that is 4 which
shows that it is a really important for the Tesco PLC to carry out the CSR activities.
Theme 3: Launch a market campaign for a grocery product is an appropriate for a Tesco
PLC.
3) Do you think that the launch a market Frequency
Yes
No
Total

campaign for a grocery product is appropriate
for a Tesco PLC?
Agree 4
Neutral 1
Not agree 0
Strongly disagree 0
Total 5
Interpretation: It has been analysed from the above table the figures shows that the highest
respondent 4 among the 5 say that they are agreed with the question. They said that the launch a
market campaign for a grocery product is appropriate for a Tesco PLC. It will be great idea for
the company to familiar the audience with the new products at the time of carry out the CSR
activities at the centred
Agree
Neutral
Not agree
Strongly disagree
Total
0
1
2
3
4
5
6