Research Project: Data Analysis on Tesco Plc's CSR Initiatives

This research project, focusing on Tesco Plc's Corporate Social Responsibility (CSR) activities, presents a detailed data analysis of various aspects of CSR implementation. The study investigates the effectiveness of CSR in relation to organizational growth and success, analyzing questionnaire responses to gauge stakeholder opinions. It identifies major CSR activities undertaken by Tesco, such as charity, tree plantation, and free education, and explores the benefits of adopting CSR, including increased sales and enhanced brand image. Furthermore, the project examines practical actions for effective CSR operations, the optimal frequency of CSR implementation, and the roles of different organizational members in driving CSR initiatives. The analysis also considers the government's role in supporting CSR and the measures Tesco employs to mitigate environmental impact and influence customer preferences. The findings, presented through frequency tables and interpretations, highlight the positive impact of CSR on customer decision-making and offer recommendations for retaining customers. The report concludes with a discussion of the CSR guidelines followed by Tesco, such as the United Nations Global Compact and the Universal Declaration of Human Rights, providing a comprehensive overview of Tesco's CSR performance and strategies.

RESEARCH
PROJECT
(PART 2)

Table of Contents
DATA ANALYSIS.........................................................................................................................1
CONCLUSION AND RECOMMENDATION............................................................................15
REFERENCES..............................................................................................................................18
APPENDIX....................................................................................................................................19

DATA ANALYSIS
Information investigation depicted as the procedure of efficiently utilizing factual or sensible
apparatuses and systems with a specific end goal to assess and show, consolidate, recap or assess
information and data. This segment of research must be done through topical examination and in
this subjects are set up based on investigate question. The factor of sampling which are utilized
by specialist. It can be separated into parts non probabilistic and non probabilistic strategy for
examining. Probabilistic strategy is connected with the execution of ventures of research and non
probabilistic is identified with think about deliberate reaction. In the present research work
sample size of 40 has been taken into proper action in order to analysing appropriate manner.
Questionnaire
Q1) Does the implementation of Corporate social responsibility is effective for
organisational growth and success?
Frequency
Agree 36
Disagree 4
Q2) What are the Major CSR activities which are followed by Tesco Plc? Frequency
Charity 10
Tree plantation 5
Free Education 12
Social safety and security 7
Legal and Financial support 6
Q3) What are the major benefits of adopting CSR activities within Tesco Plc? Frequency
Increasing sales 12
Enhancing brand 10
Build strong reputation 7
Increasing goodwill 11
Q4) What are the practical action that has to be considered by Tesco Plc in
order to operate their functions in effective manner?
Frequency
Contribution of cash 15
Manage conference on CSR 15
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Organised time schedule 10
Q5) IN which time duration it is essential for Tesco Plc to implement CSR
activities within Firm?
Frequency
Once in a week 8
Once in a month 20
Once in a year 12
Q6) Does CSR activities are effective in attaining organisational goals and
objectives in appropriate manner?
Frequency
Strongly Agree 32
Strongly Disagree 8
Q7) Within an organisation who is responsible for implementing CSR activities
in most effective way?
Frequency
Finance manager 10
Supervisors 10
HR Manager 10
Top authority 10
Q8) Does government helps the organisations in establishing CSR activities
within an organisation as to attaining social welfare?
Frequency
Partially agree 34
Partially Disagree 6
Q9) What are the essential measures that are used by Tesco Plc as to removing
impact of environment in respect to attracting more customers towards the
firm?
Frequency
Recycling of wastage 10
Saving of energy 12
Mobility management 6
Use of inexhaustible resources 8
Others 4
Q10) What are the essential ways by which the choice and preference of
customers can be influenced at market place?
Frequency
Implementing CSR activities 15
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Discounted products 10
Vouchers 8
Quick Response ob customers request 7
Q11) Does the CSR activities have the direct influence on the decision making
of customers within the market area?
Frequency
Agree 35
Disagree 5
Q12) Which CSR guidelines and principles are followed by Tesco Plc as to
managing their business operations at large area?
Frequency
United national global compact 12
Universal declaration of human rights 15
ISO 26000 guidance standards of social responsibility 5
Many others 8
Q13) Provide recommendation to Tesco Plc as to retaining customers for long
run of business activities.
3

Theme 1: The implementation of corporate social responsibility is effective for organisational
growth and success.
Q1) Does the implementation of Corporate social responsibility is effective for
organisational growth and success?
Frequency
Agree 36
Disagree 4
Interpretation:
As per the above mentioned graph it has been concluded that corporate social
responsibility is play and effective role within an organisation and the implementation of CSR
activities are beneficial for Organisational growth and success 36 out of 40 respondents are agree
with this statement as per their opinion CSR is effective in attaining hair growth at market place
and remaining 4 people are not satisfied with the same as they think that CSR activities or not
effective in nature.
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Theme 2: There are different CSR activities which are followed by Tesco Plc.
Q2) What are the Major CSR activities which are followed by Tesco Plc? Frequency
Charity 10
Tree plantation 5
Free Education 12
Social safety and security 7
Legal and Financial support 6
Interpretation:
As per the description of the above given chart it has been analysed that in this modern
era the major purpose of each small as well as large business Enterprises is to attain higher
growth and success in order to attaining competitive edge as a large business Enterprises Tesco
PLC is concerned on implementing different CSR activities as to grabbing attention of more and
more buyers towards the firm. 10 out of 40 respondents are go with the option of Charity 5
people select the option of tree plantation 12 people select free education 7 people go with social
safety and security and remaining people go with legal and financial support these all are
essential CSR activities which are frequently used by Tesco PLC as to capturing wide area of
market.
5

Theme 3: The major benefits of adopting CSR activities within Tesco Plc.
Q3) What are the major benefits of adopting CSR activities within Tesco Plc? Frequency
Increasing sales 12
Enhancing brand 10
Build strong reputation 7
Increasing goodwill 11
Interpretation:
From the discussion of the above given report it has been determined that the
implementation of CSR activities are beneficial for form or its long-term activities Tesco attain
various benefits by adopting CSR activities such as increasing sales, enhancing brand image,
build strong reputation and increasing goodwill these all are considered as the essential element
which are needs to be attained by company as to maintaining their position within the market.
6

Theme 4: The practical action that has to be considered by Tesco Plc in order to operate
their functions in effective manner.
Q4) What are the practical action that has to be considered by Tesco Plc in
order to operate their functions in effective manner?
Frequency
Contribution of cash 15
Manage conference on CSR 15
Organised time schedule 10
Interpretation:
According to them about given report it has been analysed that there are various practical
actions which are needs to be considered by Tesco in respect to operate their business operations
and functions in effective manner. As a large business Enterprises Company needs to consider
some elements such as contribution of cash manage conference on CSR and organised time
schedule.
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Theme 5: It is essential for Tesco Plc to impalement CSR activities at regular basis.
Q5) IN which time duration it is essential for Tesco Plc to implement CSR
activities within Firm?
Frequency
Once in a week 8
Once in a month 20
Once in a year 12
Interpretation:
From the detail of the above given chart it has been evaluated that it is important for each
business form to implement CSR regular basis as these are effective in grabbing attention of
people towards the firm or its of food products and services. 8 out of 40 people are go with once
in a week 20 people select the option of once in a month and remaining people go with once in a
year as per the opinion of majority of people it is necessary for Tesco PLC to implement CSR
activities once in a month as to providing satisfaction to the people.
8

Theme 6: CSR activities are effective in attaining organisational goals and objectives in
appropriate manner.
Q6) Does CSR activities are effective in attaining organisational goals and
objectives in appropriate manner?
Frequency
Strongly Agree 32
Strongly Disagree 8
Interpretation:
From the above given discussion and has been concluded that each business Enterprises
has some goals and objectives beta needs to be attempt by them as to attaining sustainable
position at Marketplace CSR activities are effective in achieving organisational desired goals and
objectives in appropriate manner 32 out of 40 respondents are strongly agree with the statement
as per their opinion CSR is effective in nature and remaining it people are not satisfied with the
same.
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Theme 7: Within an organisation different people are responsible for implementing CSR
activities in most effective way.
Q7) Within an organisation who is responsible for implementing CSR activities
in most effective way?
Frequency
Finance manager 10
Supervisors 10
HR Manager 10
Top authority 10
Interpretation:
In an organisation effective decision are made as per the opinion of various people who
are involved in the management of form as per the above given report it has been concluded that
within an organisation different people are responsible for implementing CSR activities in most
efficient manner such as financial manager, supervisor, HR managers and top authorities. Throw
the collaboration of each of them the decision of implementing CSR activities has to be taken
within an organisation.
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