This report provides a comprehensive analysis of Tesco's customer experience, beginning with an overview of customer experience and its importance to business growth. It details Tesco's value proposition, emphasizing the use of Clubcards, e-commerce purchasing, customer loyalty, and private labels. The report explores how Tesco delivers positive customer experiences, the company's target customers, and the application of the Six Pillar Customer Experience Model (Integrity, Resolution, Expectations, Empathy, Personalization, and Time & Efforts) to enhance customer satisfaction. Furthermore, it examines the implications of digital disruption on Tesco's customer experience delivery and suggests strategic recommendations to improve customer experience, benefiting both customers and the organization. The analysis includes strategies for building trust, resolving negative experiences, meeting customer expectations, showing empathy, personalizing interactions, and optimizing time and effort in service delivery.