Tesco Marketing Mix Report: Product, Services and Customer Engagement

This report analyzes the marketing mix of Tesco, with a specific focus on its product and service offerings. The report explores Tesco's diverse product range, including retail products, banking services, and mobile products. It highlights the company's approach to product diversification, including its subsidiary companies. The report also discusses the company's clothing range and the importance of customer engagement. The analysis covers various aspects of the company's operations, including its mobile communication services, and its use of data consultancy to meet the expectations of its target customers. The report concludes with a discussion on the company's strategies for customer engagement and the challenges it faces in the competitive market.

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INTRODUCTION
Marketing Mix is comprising with specific factors associated with the business organisation. This report is based on the
case study of Tesco. Marketing Mix factor product will be discussed in this report.
REFERENCES
Peeroo, S., Samy, M. and Jones, B., 2016, September. Generating
Customer Engagement and Customer Enragement on Facebook Pages of
Tesco and Walmart. In Conference on e-Business, e-Services and e-
Society.(pp. 146-156). Springer, Cham.
Correia, C. F., 2019. Drivers of emotions and purchase intention in
virtual supermarket setting:
CONCLUSION
This report concludes about all the products
like retail, clothing, fashion, banking,
consultancy products offers by Tesco
company to cope up with the expectations of
company's target customers.
Secondary Product
Company offers banking products like loans, mortgage,
locker service and other banking services like financial
services. Company also serves credit cards to its customers.
Tesco also own a mobile phone range. Company also offers
4 G services to its mobile users (Peeroo, Samy and Jones,
2016). Mobile communication is also an important
products segment of the company. Tesco company also
operate its subsidiary company call Dunnhumby. Company
management serves products like data consultancy,
customer knowledge, customer engagement, category
optimization, price and promotion and supplier
engagement. To meet the target customers in service sector
company deals in all such products range. Company also
offers cables and wireless communication systems.
Primary Product
Tesco owns a well-diversified product range. Company
deals with all the leading brands associated with the retail
sector. Product range of the company is comprising with
retail products, bank, PLC and mobile products. Company
owns supermarket, hypermarket, super store and
convenience shops in order to serve all such products. In
retail company facilitate with home products, clothing and
food products. Company offers all grocery products like
coffee, shops, tea to meet the requirements of the target
customers (Correia, 2019). Clothing is also an important
aspect of the company. Company offers both man's and
women's wear clothing range such as shirts, T-shirt,
trousers, skirts and other associated clothing range. Brand
like Forever 21 are associated with the retail product
range. Tesco also deals in banking sector.