The Impact of Social Media Marketing on Tesco's Customer Base

This research report explores the impact of social media marketing on Tesco's customer base. The report begins with an introduction outlining the significance of social media marketing and its application by Tesco. It presents the research aim, objectives, and research questions. The study investigates the meaning of social media marketing and assesses its influence on Tesco's consumers, along with the challenges and demerits. A literature review provides context for the research, discussing various perspectives on social media marketing's role in business. The report also includes references to relevant books and journals. This report offers a comprehensive analysis of how social media marketing strategies affect a major retail organization's customer base, providing insights into the current trends and future directions.

Research Project

Table of Contents
TOPIC..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
LITERATURE REVIEW................................................................................................................2
REFERENCES................................................................................................................................3

TOPIC
The impact of social media marketing on enhancing customer base; A study of Tesco.
INTRODUCTION
Social media play prominent role in individual's daily life. It not only helps in interacting and
communicating with each other, but also assist in sharing variety of knowledge and other
information. Business organisations taking advantages of social media application like YouTube,
Facebook, Instagram, etc. increasing their promotional activities. In this context, the following
report will focus on the impact of social media marketing in enhancing customer base of Tesco.
Tesco is one of the leading retail and supermarket organisation with over 6600 stores world
wide. The management used social medial marketing in order to enhance their profitability and
productivity. In this context, researcher will analyse key literature and articles in order to
enhance the effectiveness of research study. The type of research methods which will be used by
researcher will be described in the study. Eventually, timeline describing project activities and
schedule will be shown in the research study.
Aim
The aim of research is “To identify the influence of social media marketing on customers; a
study on Tesco.
Objectives
 To identify the meaning of social media marketing.
 To assess the influence of social media marketing on consumers of Tesco.
 To examine the challenges and demerits of social media marketing To recommend ways to improve social media marketing.
Research Questions
1. What is the meaning of social media marketing?
2. How social media marketing influence the consumers of Tesco?
3. What are the challenges and demerits of social media marketing?
Rationale of Study
Researcher in order to enhance his or her level of knowledge in field of digital technologies and
its implications on organisation has selected the particular topic. This research will provide an
opportunity to researcher through which he or she can gather information regarding social media
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marketing used by the organisation. Researcher will also gets an opportunity to get familiar with
Tesco which is one of the leading organisation incorporating in United Kingdom.
LITERATURE REVIEW
Meaning of social media marketing
___________, elucidated that social media marketing refers to the practice in which business
organisations promotes their products and services using online social media platforms. These
platforms include Facebook, YouTube, Instagram, Twitter, etc. In the analysis it was identified
that approximately 2 billion people are registered on one or many social media websites. These
websites help users to interact, communicate and share knowledge with each other. ____, said
that social media marketing transforms the perception of management of business organisation
drastically. Through social media marketing approach, managers able to transmit organisational
product information to large number of users who very easily and efficiently. This not only aid in
reducing the time and cost of organisation but also helps in enhancing the profits and customer
base. Social media marketing is considered as the latest trend through which marketers of today's
organisation able to promote their goods and services effectively and efficiently.
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REFERENCES
Books and Journals
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