Tesco's Marketing Mix: Enhancing Brand Image and Profitability

This report examines Tesco's marketing mix, highlighting its strategies for brand promotion and customer satisfaction. The report explores the components of the marketing mix, including product, price, place, and promotion, and how they contribute to Tesco's success. It also discusses the use of promotional tools, such as the Club card service, to enhance customer engagement and loyalty. The analysis references relevant academic sources to support its findings. The conclusion emphasizes the importance of the marketing mix in achieving business objectives and increasing profitability. It is a comprehensive overview of Tesco's marketing strategies, providing insights into their effectiveness in the competitive UK market. The report also touches on the importance of sponsorship and its influence on attracting customers. The report also summarizes the role of the marketing manager in implementing marketing strategies.

Marketing mix is described as the process of set of
various elements such as product, price, place and
promotion in order to create an awareness of brand
among the group of customers as it also aids in
determining the availability of resources so as to
facilitate the smooth operation of a business
(Najmaei, and et.al., 2017).
Also, one more scheme used by the respective firm is
Club card service in order to provide additional
discount to their clients.
This refers to the process of creating a brand
awareness among the group of individuals with the
motive of increasing sale and thus generate the
profit margin within the market (Chen, 2018).
Tesco which is renowned brand in UK that provide
wide range of products or services such as grocery,
home appliances, food, clothing and so on in order to
gain maximum customer satisfaction.
The marketing manager of Tesco use this method of
promotion mix to enhance the brand image at a global
level and also uses sponsorship to attract large group
of customers from different parts of the country.
The respective firm also provide various offers and
coupons to make strive to customers to buy more.
Tesco
Introduction
Product
Conclusion
From the above furnished information, it can be summarised
that marketing mix play an important role in an organisation
so as to meet the taste and preferences of customers. Every
company uses different tactics and strategies in order to
promote sale and thus enhance the productivity and
profitability.
References
Najmaei, and et.al., 2017. Marketing from Islamic
perspective, tapping into the Halal market. Journal of
Marketing Management and Consumer Behavior, 1(5).
Chen, H.J., 2018. What drives consumers’ mobile
shopping? 4Ps or shopping preferences?. Asia Pacific
Journal of Marketing and Logistics.