Tesco Marketing Mix: Exploring Products, Services, and Brand Value

This report provides an analysis of Tesco's marketing mix, focusing on its product strategies, pricing, and promotional activities. It examines how Tesco leverages a wide variety of products, attractive pricing, and innovative technologies to enhance its market share and customer satisfaction. The report discusses Tesco's brand value, product quality, and the importance of packaging, as well as its recent introduction of organic products. The analysis includes references to relevant literature and highlights how Tesco uses these elements to build a strong brand image and meet customer demands in a competitive market. The report covers a range of topics, including product design, financial services, and the use of innovative technologies to manufacture products and services. The study emphasizes the importance of product quality and customer satisfaction in Tesco's marketing strategy.

MARKETING MIX OF TESCO- PRODUCTS
It is powerful tool that is used by TESCO to influence number of customer to make purchase of company products thus enhance its
market share and profitability. Company has effectively formulated strategies such as wide varieties of products, attractive price, places
where customer can easily come and make purchase, promotion through use of innovative technologies such as social media. Various
marketing mix tool used by TESCO in order to gain competitive advantages and maximum customer satisfaction are as follows:
TESCO have also recently introduced ORGANIC PRODUCTS
range for its customers thus company by brining innovation in
its products and services as per needs of customers able to build
strong brand image in the market.
Company always takes care of its brand value in the market to satisfy
people prevailing in the market. TESCO is a popular brand in the
business arena which deals in world class designed products ranges
for its customer. It offers varieties of products and services from
CLOTHING, FURNITURE, AND HOME AND
PERSONAL CARE products to financial services in order to
attract large number of customers to make purchase and enhance
market share of firm.
It use innovative technologies to manufacture
QUALITATIVE PRODUCTS at reasonable rates and
effectively utilize resources to reduce amount of wastages
and bring economic of scale. Designing and quality of the
products and services are the top priorities of the company to
achieve the goal by creating a brand image in the business world.
These UNIQUE QUALITY DESIGNS make a great
impact over the customer in the market (Anusha, 2016).
Company satisfy its customer by providing of products with a
better packaging in the competitive market.
ATTRACTIVE PACKAGINGS OF PRODUCTS
are used to complete the demands of the people in the
market. Person when introducing to new products of
TESCO needs to know about processing or quality to
make the price comparison between the other brands.
REFERENCES
Grădinaru, C., Toma, S. and Marinescu, P., 2016. Marketing mix in services. Ovidius” University
Annals.
Anusha, K. S., 2016. Brand a marketing mix: a review. Journal of Global Economics, 4(3). pp.1-4.