This report provides an in-depth analysis of Tesco's digital transformation, examining the integration of digital technologies to enhance operations and customer experience. It explores the implementation of omni-channel strategies, including Tesco Direct and in-store digital experiences like 'Scan as you shop.' The report delves into automation processes, digital security challenges, and the use of Power BI for data analysis. Key findings reveal issues with discounts and profitability, leading to recommendations for targeted discounts based on customer quantity and type. The conclusion emphasizes the transformative impact of digital initiatives on business operations and customer interactions, highlighting the importance of revisiting internal systems and customer engagement strategies. The report references relevant academic sources and industry insights to support its analysis.
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