Tesco Case Study: Digital Business and the Impact on Company Culture

This report examines the impact of digital business and new technologies on Tesco's organizational culture. It discusses the importance of technology in maintaining cultural diversity, improving communication, and enhancing employee engagement. The report details the technologies and software used by Tesco, such as Kazoo, Nectar, and Assembly, and how these tools serve as effective business instruments. It further analyzes the relationship between digital technologies and various business and management theories, including decision-making theory, system theory, and contingency theory, highlighting how these theories are relevant to cultural management within Tesco. The report also addresses the challenges of digital transformation, such as change management, security concerns, and the need for continuous evaluation of customer needs, emphasizing the importance of managing digital business infrastructure for positive customer relationships and overall organizational productivity. Desklib provides a platform for students to access this report along with a wealth of study resources and solved assignments.

Digital Business &
New Technologies

Table of Contents

Part 1................................................................................................................................................1
Introduction............................................................................................................................1
Why you deem this topic to be of importance........................................................................1
How this topic has developed.................................................................................................1
A detailed description of the technology used in this topic and what it is used for?.............2
What technological platforms and software are used in the topic e. What type of business and
organisation uses the technology?..........................................................................................3
How is it used as a business tool and is this effective?..........................................................3
Part 2................................................................................................................................................4
Relation to this course content and discussion on the nature of the relationship between digital
technologies and both old and newly emerging theories on business and management
structures and practices?.........................................................................................................4
Conclusion..............................................................................................................................5
References........................................................................................................................................7

Part 1
Introduction
Digital business and new technologies are the terms which are interrelated with each
other. It is basically a use of emerging technologies in the business so that the advancement can
be introduced while operating the management of the company and for the customer satisfaction
as well (Trushkina, Abazov, Rynkevych and Bakhautdinova, 2020). The chosen topic for the
current report is the impact of digital business on the culture. Organisation chosen is Tesco.
Tesco is one of the leading international retail company headquartered in the United Kingdom
and established in 1919. The following discussion is based on the digital business and culture of
the organization. Moreover the report also provides the insight of technological platforms and
software used by Tesco.
Why you deem this topic to be of importance
Technology has a great importance in the company culture of Tesco. Tesco has adopted
the advanced technology in maintaining its diversification of the culture among employees and
employers. Information Technology has helped in collecting and sharing the accurate real time
data of different culture based employees which further helps in the greater transparency and
efficiency along with evidence based decisions. It has also improved the performance
management and converted it into the performance enablement which has improved the
communication and collaboration among the employees. It also supports in providing and
receiving feedback which addresses the protective potential issues. It offers more flexibility
which further helps in the easy scaling and adapting the new technology as well. It has assisted in
the increase of efficiency with automation and reaching the sustainability goals. It has boosted
employee engagement by rewarding the employees. Technology helps in the positive impact on
the company's culture by providing the access to the actionable data and transparency along with
the accountability or personal value to each and every employee in the organisation (Martínez-
Caro, Cegarra-Navarro and Alfonso-Ruiz, 2020).
How this topic has developed
Culture within the organisation is one of the most important aspects which every leader
and employee must take care of among employees of the company. The reason being is that there
are assorted types of employees who have different backgrounds in terms of education and
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family along with the language and religion and many more. It becomes difficult for the
employees to talk to anyone and engage themselves with others. This hinders the team
management and accomplishment of the common task. Therefore, some strategic tactics must be
introduced by the company in order to reduce conflicts among the employees who have different
backgrounds and cultures. Hence Tesco must introduce diversity management with the help of
advanced technology introduction within the organisation. Virtual meeting and management
activities which helps in the employee engagement and team activities aids in the proper
communication flow in the company. This supports the employees in talking to each other not
only in the formal manner but also in an informal manner as well for better interaction among
themselves. This helps employees to better know each other and can work in a collaborative and
integrated manner. Virtual systems and mobility along with the flexibility are the technologies
which are developed in Tesco for proper employee engagement and positive effect of different
cultures on the organisation (Barmuta, Akhmetshin, Andryushchenko and Zekiy, 2020).
A detailed description of the technology used in this topic and what it is used for?
Tesco has adopted the technology so that they can maintain the culture management in
the organisation. They have adopted and implemented the different types of information systems
within the organisation in the name of employee portal in regards to the social connections and
for the working as well. Information systems are mainly installed are the management
information system and Enterprise resource system. Tesco increases the employees to make large
networking and multiple connections so that every employee could get comfortable in the
organisation and can complete tasks in a combine manner. The information systems installed in
Tesco are not only for the working but also for the informal communication and other activities
as well which helps in the engagement and communication among the employees so that the
better management of culture can be conducted by the Tesco. This is the technology which has
influenced the everyday life of the employee in Tesco based on culture. There are devices and
applications which are currently available such as computer systems and mobile phones for
mobility and flexibility to the Employees for better connections among them. This has also
helped in creating the opportunities and grabbing them by the employees for better productivity
in the organisation (Godin, Dashkov, Blinnikova and Danilina, 2021).
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What technological platforms and software are used in the topic e. What type of business and
organisation uses the technology?
There are different types of technological platforms and software which are used in the
culture Management by Tesco. Kazoo is one of the software used for culture management which
increases the employees by reminding them of the public anniversary and birthday feeds and
other batches of skills along with the values and qualities as well. It empowers the team. Nectar
is software which reinforces great work among the employees. Assembly is also one of the
software which rewards and recognises the employees. Emplus is also software which helps in
building the culture with the help of recognition of the employees and motivation as well.
Outback team building is one of the software which builds morale and boosts engagement among
the employees. Go game is software which helps in driving the remote culture and connection in
a flexible manner with mobility. Monday.com is also one of the software which is a visual tool
for managing the project or team. All these are the software which are used by Tesco for culture
management as per the needs and requirements according to the situations in every project and
team Management activities (Muthuraman, 2020).
How is it used as a business tool and is this effective?
Software and technological platforms which are used by Tesco for culture management can be
used as a business tool and has proved effective for Tesco. This is because Tesco has benefited
while using the software and technological platform in diversity management. There are various
ways through which Tesco has experienced the digital transformation in its company culture.
Adaptability is one of the ways in which the strategic and organisational along with the
operational agility is being adopted with the help of software used by Tesco. It has vantage the
Tesco in terms of cooperation and consumer oriented company with proper innovation and
leadership styles which provides power to the employers to control the entire organisation. That
is why all such digital elements are used in Tesco as a business tool which has ultimately proved
effective for the success of the company (Proksch, Rosin, Stubner and Pinkwart, 2021).
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Part 2
Relation to this course content and discussion on the nature of the relationship between digital
technologies and both old and newly emerging theories on business and management
structures and practices?
There are several challenges of digital technologies which are presented to managers in
terms of culture management. Such managers can face the problem of lack of change
management strategy from the traditional way of culture management to the technical view of
culture management. This is because it requires training and development of using the technical
devices and software to the Employees. It will be difficult if the software and Technology is
complicated to use because it requires new tools and processes to adopt and educate the
employees for the same. Moreover it also needs the continuous evaluation of customer needs if
there is a lack of a digital transformation strategy and proper information Technology skills (de
Baat Doelman, Joshi and Brüggen, 2021). Security concerns are the major issues which are also
related with the budget constraint and different culture mind set. Impact of digital business on
culture management within Tesco is related with the customer relationship management and
managing the digital business infrastructure. This is because if culture management is not being
performed by Tesco in an appropriate manner with the help of advanced technology that it can
negatively impact the customer relationship management as well which ultimately lowers the
productivity of the organisation. This entire procedure requires the management of the digital
business infrastructure which includes various stakeholders of the company such as employees
and employers along with the customers and competitors which is followed by the shareholders
and suppliers and many more. all these elements formulates the entire business infrastructure
having the technical elements with the help of digitalization and advanced technology used by
Tesco (Bican and Brem, 2020).
There is a positive relationship between the digital technologies and different theories
associated with the cultural management within Tesco. Decision making theory is one of the
theories which states how the individuals must behave in the situation of risk and uncertainty. If
culture management is not performed properly in the organisation then it can lead to the bad
decision-making and high risk to run the business which results in the great losses and bad
reputation in the marketplace. Therefore decision making theory relates with the digital
technologies which helps the individuals to make the strategic decisions concerned with the
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culture and diversify backgrounds of each and every employee. This is because it helps in
respecting the different types of cultures of each and every individual which further helps in the
collaborative and mutual decision making for productive accomplishment of the goals and
objectives of the company (Stozhko, Zhuravleva, Kruzhkova and Kot, 2019). Technological
platforms and software used in decision making are the decision support system and
management information system so that the strategic decision-making can be performed
irrespective of differentiation in different cultures and other values and background as well.
Another theory which relates with the culture management within Tesco is the system theory. It
is basically the study of interdisciplinary study of different systems in which the interrelationship
of cohesive groups is defined who are the interdependent parts of the organisation. This is
because every system in the organisation is restricted with the space and time and is highly
influenced by the external environment in terms of structure and purpose and functioning of the
organisation. This relates with the culture environment of the organisation because if there is the
negative working environment and culture management will be bad within Tesco. Therefore it is
important to have a positive working environment in the company so that the proper systematic
way of working can be performed with the strategic communication flow and culture
management. This can be done with the help of technological platform and software use per the
Tesco for proper employee engagement. Contingency theory is another theory which relates to
the culture management within Tesco. It is an organisational theory which states that there is no
other way to organise the cooperation and to leave the company and also to make the better
decision. But instead they must be the optimal course of action which is based on the contingent
situation either in the external or internal form. Contingency theory needs the technology and
advancement so that the data analysis and future decision-making can be made which must
examine the different employee culture so that the engagement strategies can be made and what
activity can be enhanced within the organisation. This requires software which properly engages
the employers and employees in a collaborative manner for a better integration of team
management (Chatterjee, Chaudhuri and Vrontis, 2021).
Conclusion
It is concluded that digital transformation in business is an important concept to learn and
study so that its applications can be applied in real world organisations. The above report
discusses the impact of digital business on the company's culture. It is considered as one of the
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important areas to discuss so that the diversity can be managed among the employees and proper
employee engagement can be performed within the organisation. That is why it is important to
analyse the importance of technological platforms and software used to manage the culture and
how it can benefit the organisation in different ways. Hence the above report covers all such
areas in order to better understand the conception of digital business and new technologies.
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References
Books and Journals
Barmuta, K.A., Akhmetshin, E.M., Andryushchenko, I.Y. and Zekiy, A.O., 2020. Problems of
business processes transformation in the context of building digital
economy. Entrepreneurship and Sustainability Issues, 8(1), p.945.
Bican, P.M. and Brem, A., 2020. Digital business model, digital transformation, digital
entrepreneurship: Is there a sustainable “digital”?. Sustainability, 12(13), p.5239.
Chatterjee, S., Chaudhuri, R. and Vrontis, D., 2021. Does data-driven culture impact innovation
and performance of a firm? An empirical examination. Annals of Operations Research,
pp.1-26.
de Baat Doelman, M., Joshi, A. and Brüggen, A., 2021, January. An Empirical Assessment of
the Impact of Strategy Implementation Actions on Digital Business Strategy.
In Proceedings of the 54th Hawaii International Conference on System Sciences (p. 5997).
Godin, V.V., Dashkov, A.A., Blinnikova, A.V. and Danilina, O.M., 2021, February. New
management technologies and digital business transformation. In Conference on current
problems of our time: the relationship of man and society (CPT 2020) (pp. 262-268).
Atlantis Press.
Martínez-Caro, E., Cegarra-Navarro, J.G. and Alfonso-Ruiz, F.J., 2020. Digital technologies and
firm performance: The role of digital organisational culture. Technological Forecasting
and Social Change, 154, p.119962.
Muthuraman, S., 2020. Digital Business Models for Sustainability. Gedrag Organ. Rev, 33,
pp.1095-1102.
Proksch, D., Rosin, A.F., Stubner, S. and Pinkwart, A., 2021. The influence of a digital strategy
on the digitalization of new ventures: The mediating effect of digital capabilities and a
digital culture. Journal of Small Business Management, pp.1-29.
Stozhko, D., Zhuravleva, L., Kruzhkova, T. and Kot, E., 2019, June. Culture of economy in the
digital society. In International Scientific and Practical Conference “Digital agriculture–
development strategy (pp. 40-43).
Trushkina, N., Abazov, R., Rynkevych, N. and Bakhautdinova, G., 2020. Digital transformation
of organizational culture under conditions of the information economy. Virtual
Economics, 3(1), pp.7-38.
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