Digital Marketing Report: Tesco's Use of Digital Marketing Strategies

This report provides an overview of digital marketing, emphasizing the strategies employed by Tesco. It explores the significance of digital marketing, particularly through social media and content marketing, and highlights their benefits in promoting goods and services. The report delves into Tesco's use of these techniques to reach a wider audience and boost sales. Content marketing's role in providing detailed information about products is also discussed. The conclusion summarizes the effectiveness of digital marketing, especially its cost-effectiveness and its use in promoting business globally. The report also includes a list of references.

Digital Marketing

Introduction
Digital marketing refers to marketing through digitally and
using different platform to advertise the goods and services
such as website, social media, mobile apps. These are
becoming important day by day due to increasing in the
digital awareness across the world and nowadays many
companies are using this method to endorse their brands,
goods and services.

Analysing the examples of Digital
Marketing
In digital marketing there are methods that is being popular
due to their benefits and now it is used by many small and
big organisation to sell their products and services. The two
methods are content marketing and social marketing which
are used as activities of digital marketing.

Continued..
Social media marketing is using widely
by many companies to spread the
awareness to costumer and building
effective way to promote their business
digitally. In the company, Tesco, the use
of this techniques are increasing as they
are very effective and their results are
amazing as compared to other methods.

Continued..
Content marketing refers to the
form of marketing that used to
focused on developing,
creating and distributing the
content to target audience
online. For the company Tesco,
this technique is being used by
company gradually to target
larger base of audience.

Determining the importance of these methods to
certain strategies
Social media is helping the company to promote its products at
larger scale and facilitates in foster sales and profitability in the
organisation. In the context of company Tesco, this will boost
overall productivity and efficiency as it will target costumer in
different way.

Continued..
Advantages of content marketing for communication strategy and
for promotional aspect are as follows-
It helps in providing information in detail about goods and services to
the reader so that they can make right decision before making
purchase from online. So, Tesco, promotes the products in form of
verbally and visually and making right decision.
It gives an proper idea about particular product that is being written
on website by the company. So Tesco, motivates them to buy it and
feel the experience and through that it persuade the costumer to buy
that product.

Conclusion
From the above the presentation it is concluded that Digital marketing is
new way to promote, advertise their goods and services globally in very
simple way. It is proof as cost effective method to develop business
online. In this benefits of social media marketing is being discussed that
company is using this platform to promote their products by using
different platforms and various website. The benefits of content
marketing is useful in attracting the readers online by using creativity in
their content and it become very effective by the time.

References
Buchanan, L. and et.al., 2018. The effects of digital marketing of
unhealthy commodities on young people: a systematic review.
Nutrients. 10(2). p.148.
Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson
UK.
Chaffey, D. and Smith, P. R., 2017. Digital marketing excellence:
planning, optimizing and integrating online marketing. Taylor &
Francis.s

Thank You