Analysis of Digital Marketing in Tesco's Communication Strategy Report

This report provides an in-depth analysis of Tesco's digital marketing strategies, with a specific focus on the company's use of Twitter and Facebook. The introduction highlights the importance of digital marketing for businesses in promoting products and engaging with customers effectively. The report then delves into Tesco's digital marketing strategy, emphasizing its investment in social media platforms to enhance customer engagement and boost revenue. The report reviews the digital marketing examples of Twitter and Facebook and explores how these platforms contribute to Tesco's communication strategy, including their promotional aspects within the marketing mix. A comparison of Twitter and Facebook's performance is also included. Furthermore, the report discusses current studies on digital marketing strategies, concluding that Tesco effectively utilizes social media to promote its products and interact with customers, thereby increasing its customer base and market share.