MBA Project: TESCO's Digital Transformation Project Report Analysis

This report analyzes TESCO's digital transformation project, focusing on its business goals, which include enhancing sustainability and improving business operations to outperform competitors. The project aims to leverage digital media and e-commerce. Key challenges, such as data security and staff skill gaps, are discussed, along with the business benefits like enhanced operations and customer reach. Social transformation aspects, including marketing and customer engagement, are also considered. The report highlights potential disadvantages, such as high implementation costs and data breach risks. The digital strategy emphasizes promotions, customer interaction, and e-commerce to enhance the customer experience. The analysis covers the project's objectives, challenges, benefits, and strategic approach to digital transformation, providing a comprehensive overview of TESCO's initiatives.

TESCO’s
Digital
Transformatio
n
NAME OF THE STUDENT:
NAME OF THE UNIVERSITY:

Business Goals of the Project
 The business goal of the project is to develop innovation plan
that will enhance the sustainability of TESCO in the market.
 The innovations will focus on digital transformation strategy that
will allow more utilisation of digital media by TESCO.
 Another goal of the project is to enhance the business operations
of TESCO so that the competitors can be bypassed in terms of
growth and revenue.

Challenges beyond the Limits of
Case Study
 There are number challengers that
are not mentioned in the case study
but can have major negative impact
on the customers.
 One such challenge is data security –
since the utilisation of ecommerce
system requires the customers to
enter their personal data to create
their own profiles, the data may be at
risk during malware attacks or
hacking attempts.
 Another major challenge is the lack of
sufficient skill of the staff to maintain
the new digitally operated system.

Business Benefits
 The main business
benefits of the project
will include the
following.
 Enhanced, faster and
more efficient internal
operations
 Greater customer reach
through digital media
 Faster processing of
orders from the
warehouse to the
customers.

Social Transformation Challenges
and Benefits
 Social transformation challenges include lack of sufficient data
security in the web based systems, expensive subscription packs
for special discounts and offers and others.
 Social transformation benefits include better reach to the
customers through social media platform, enhanced social media
marketing and product promotions and others.

Disadvantages to Project
Implementation
 The implementation of the project will be very expensive.
 Due to lack of sufficient technical expertise of the internal staff, some
external people must be recruited that may cause problems among the
employees.
 Data breach and cyber security problems may result in misuse of customer
data that in turn will destroy the customer trust on the company.

Digital Strategy of the Company
 The company wants to utilise
digital media for promotions
and marketing.
 The company wants to
interact with the customers
more.
 The company wants to use
ecommerce as a major tool to
overcome competition in the
market.
 The company wants to
enhance customer experience
during purchase through the
use of digital media.