Research Project Report: Analysis of Tesco's Digital Tool Usage

This research project analyzes Tesco's use of digital tools and their impact on various aspects of the business. The study employs primary research, including interviews with 20 Tesco employees, to gather data on the company's digital tool usage, the impact of software and applications, and the efficiency of different operations. Key themes explored include the adoption of digital tools, the effects of software implementation, the use of social media for marketing, and the development of IT infrastructure. The research reveals insights into Tesco's marketing strategies, employee training, data processing, and the implementation of social media policies. The findings demonstrate the advantages of digital technology implementation, highlighting improvements in communication, productivity, and sales. The report provides a detailed analysis of the data collected, including frequency tables and interpretations, offering a comprehensive overview of Tesco's digital transformation efforts and their outcomes.

Research Project

TABLE OF CONTENTS
PART 2............................................................................................................................................3
LO2..................................................................................................................................................3
P3 Conduct primary and secondary research using appropriate methods ..................................3
LO3................................................................................................................................................19
P5 Communicate research outcomes in an appropriate manner...............................................19
LO4................................................................................................................................................20
P6 Reflect on the effectiveness of research methods applied for meeting objectives..............20
P7 Consider alternative research methodologies......................................................................21
REFERENCES :............................................................................................................................22

PART 2
LO2
P3 Conduct primary and secondary research using appropriate methods
A primary research is conducted so that data can be collected and processed into useful
information. In primary research, data is collected for the first time. In order to achieve the aim
and objectives, researcher conducted research by taking interview of 20 employees. With this, it
was easy for him to collect primary data so that results can be generated. In interview, many
open ended questions were asked to them. Employees also effectively answered all the questions.
The entire process took a lot of time. The data analysis of research project is as follows:
Theme 1: Is Tesco using different types of digital tools in their operations or not?
Is Tesco using different types of digital tools in their operations or
not?
Frequency
Yes 15
No 3
Not sure 2
Total 20

Interpretation and analysis: A research was conducted by researcher in Tesco to analyse the use
of social media advertising on promotional activity. For this, 20 employees were selected by
random sampling method. Data was collected by conducting interview of employees. From this,
it was identified that 15 employees said that Tesco is using different types of digital tools and
equipment in various operations. They further added that major use of tools is in marketing
department. It has enabled in developing effective marketing strategies. Due to this, many people
have attracted towards Tesco products. The sales and profits have also increased. On the other
hand, there was some employees who believed that there was no advanced tools and equipment
in Tesco. This was the reason Tesco was not able to cope up with advancement in technology.
Thus, it can be concluded that Tesco is using digital tools that has become obsolete. Due to this,
efficiency in operations has reduced.
Theme 2: What is the impact of various software and application on operations after
implementation?
Yes No Not sure
0
2
4
6
8
10
12
14
16
Frequency

What is the impact of various software and application on operations
after implementation?
Frequency
Positive 12
Negative 5
Neither positive nor negative 3
Total 20
Interpretation and analysis: The interviewer conducted interview of 20 employees in Tesco for
his research project. In this, it was identified that most of the employees said that there has been
positive impact on using various software and applications. It has led to increase in efficiency by
integrating the overall efforts. Due to this, the employees' performance has also increased. It has
made the work easy and simple for them. So, targets are achieved on time. But, on the contrary,
some employees said that due to implementation of systems and applications, work has become
Positive
Negative
Neither positive nor negative

auto mated. Due to this, they are not able to understand functioning of tools. This has reduced
their working ability. They also think that now there is no need of employees in Tesco. Machines
have replaced the humans. Due to this, process has become complex. Therefore, it can be said
that Tesco’s overall productivity has been increased. There has been rise in the sales and profits.
Theme 3: Is efficiency of different operations increased or not?
Is efficiency of different operations increased or not? Frequency
Yes 16
No 2
Not sure 2
Total 20
Yes
No
Not sure

Interpretation and analysis: In order to achieve the aim and objectives, researcher conducted
research in Tesco. For this, he took interview of 20 employees. In this, a question was asked to
them that whether efficiency has increased or not. Out of 20 employees, most of them said that
different department’s efficiency has increased. Further, they said that departments such as
production, marketing, supply chain, etc. are working together. Due to this, efforts are integrated
and it has led to develop an effective working environment. By implementing MIS, it has
benefited managers in managing and controlling the overall operations. These systems are used
in various functions according to their nature and size.
Theme 4: Has Tesco developed and installed its own information technology infrastructure or
not?
Has Tesco developed and installed its own information technology
infrastructure or not?
Frequency
Yes 11
No 4
Not sure 6
Total 20

Interpretation and analysis: An interview was conducted by researcher in order to complete the
research project. For this, 20 employees were selected randomly. It was identified that only 10
employees said that organisation has developed and installed IT infrastructure. Tesco is having
several databases like management information system, enterprise resource planning, etc. it has
allowed Tesco to allocate resources and manage and control operations. Along with database,
applications and software are installed to monitor the traffic on social media. With this, they are
able to control operations in different markets and has developed strategies accordingly. There
were some employees who said that organisation was not having proper infrastructure. It was
due to shortage of funds. Thus, it is analysed that technology has played a crucial role in
allowing Tesco to expand business in different markets.
Theme 5: How Tesco is using social media to promote and market its products?
How Tesco is using social media to promote and market its products? Frequency
Social media marketing 13
E mail 2
Yes
No
Not sure
0 2 4 6 8 10 12
Frequency

SEO 5
Total 20
Interpretation and analysis: A research was conducted by researcher in Tesco to analyse the
use of social media advertising on promotional activity. For this, 20 employees were
interviewed. In this, they were asked about using social media in promoting products. Out of 20,
13 said that Tesco is using social media marketing. Besides this, according to some employees, e
mail marketing is also being used. Moreover, SEO and paid advertisement are also being used by
Tesco. All these have given boost to marketing campaign of Tesco. They have created separate
pages and using native advertising tools. This has resulted in attracting a lot of people. Also, it
has enabled in generating sales and profits. However, the advantage company has is
advertisement range has increased. Due to this, cost and time of Tesco are saved.
Theme 6: Is Tesco monitoring the social media analytics with the help of effective tools or
not?
Social media marketing E mail SEO
0
2
4
6
8
10
12
14
Frequency

Is Tesco monitoring the social media analytics with the help of
effective tools or not?
Frequency
Yes 10
No 5
Not sure 5
Total 20
Interpretation and analysis: In the interview it was asked to employees that whether Tesco is
using various analytical tools or not. From this it was identified that majority of employees said
that there tools were being used. Due to this precise and specific data was collected. It also
helped in analysing the behaviour of customers. Also, with this company has identified on which
platform traffic is more and less. So proper measures are taken to improve the low area. With
effective monitoring efficiency of strategies is analysed. It has enabled organisation in
Yes
No
Not sure

developing strategies according to data and information that is collected. Therefore, it can be said
that Tesco’s overall productivity has increased. There has been rise in sales and profits.
Theme 7: Has Tesco given training to employees regarding use of digital tools and equipment?
Has Tesco given training to employees regarding use of digital tools
and equipment?
Frequency
Yes 16
No 2
Not sure 2
Total 20
Interpretation and analysis: By conducting the interview on 20 employees of Tesco, data was
collected. From this it was identified that majority of employees said that organisation has given
them effective training. They know how to use various tools and equipment. This has helped to
Yes No Not sure
0
2
4
6
8
10
12
14
16
Frequency

gain knowledge and skills of using them. With this they know where and which tool can be used.
Moreover, they said that training sessions are organised regularly. It is given by managers.
Providing effective training has led to increase in their performance. It has also made it easy for
them to complete task on time. Moreover, information is collected quickly and communicated to
other department. Training has led to team work. There were some respondents who said that
effective and regular training was not provided. It has made it difficult for them to work with
application and software.
Theme 8: The data collected from social media is being processed to give relevant information
or not?
The data collected from social media is being processed to give
relevant information or not?
Frequency
Yes 12
No 6
Not sure 2
Total 20