Leadership, Team Performance, and Quality in TESCO Digital Project

This report provides an in-depth analysis of leadership and management within the context of TESCO's digital transformation project. It begins by identifying key issues in managing individuals, such as poor planning, problem-solving challenges, and social media integration, and discusses the importance of leadership and teamwork in addressing these issues. The report emphasizes the role of leadership in improving team performance, highlighting the adoption of a democratic leadership style and the strategies of defining and communicating a clear vision, and delegating and empowering team members. Furthermore, the report examines the impact of leadership style and team performance on quality issues in TESCO's digital transformation, illustrating how leadership influences employee engagement and the successful implementation of digital initiatives, such as online expansion and the introduction of club cards. The report concludes by underscoring the positive effects of leadership on the company's performance and quality standards, as well as the importance of adapting to market and technological developments.

Leadership and the Management of
Project Risk, Quality and People

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Key issue to manage individual of project..................................................................................4
The impact of leadership style and team performance on quality issues in digital
transformation project of TESCO...............................................................................................7
Factors and their impact on quality of project............................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES .............................................................................................................................12

INTRODUCTION
Leadership and management leads an organisation to accomplish their goals and
objectives in a stipulated time period. Both leaders and manager work as a pillar for organisation
which aids a business to complete their project within an organised manner. The term project
management leads the team efforts of different members towards achievement of organisation
goals and objectives. Top authorities such as leader and manager are responsible to reduce or
minimise the challenges that work as a barrier for completion of project. TESCO is the selected
organisation for this report and it one of the leading grocery store among UK. From the last, 10
years TESCO has transformed their business methods by adopting digital technology aspects
among business (Browne and et. al., 2016). Moreover, this report highlights on key issue for
managing individuals among project including leadership as well as teamwork. Role of
leadership to improve team performance will also be included in the report. In the last, impact of
leadership style and team performance on the quality issue is focused in the upcoming report.
MAIN BODY
Key issue to manage individual of project
From the perspective of Dan Skelsey, 2019 TESCO is one of the leading organisation
that is performing their business in retail sector and it perform their business among different
geographical areas. TESCO is one of the largest business organisation and also they offer a wide
variety of products. So it is essential for management of TESCO to implement digital aspects
among project as this helps organisation to perform their business with more efficiency. Like,
TESCO improve the customer experience by utilising click-and-collect function system.
Leadership and management perform a crucial role among TESCO digital project because
technology change among all system and departments of organisation. Employee's perform an
important role for complete of company project and one of the major issue which relates with
digital system is to motivate individual for completing company project with new digital
techniques (Cunningham, Salomone and Wielgus, 2015). Some of the major key issue which are
identified while completion digital project is mention as follow:
Poor planning- The term poor planning refers to the low cooperation and coordination
among all departments of business. So one of the major issue which relates with TESCO digital
project plan that define the changes and it is used in managing people that helps for developing

different phases which is used in completing all work as per decided plans. This also refers
development of company business leads to communicate and design effective steps that are
planned for managing project with more efficiency.
Problem solving- The term problem solving is defined as a key part for organisation that
is leading management to complete all work with project management jobs. Digital technology
aspects involve typical performance related jobs and this also refers that all features and
responsibilities leads management to deal with product managers. Planning and testing are the
main aspects for TESCO which is leading management to complete task as per product manager.
Moreover, individual face problems that relates with product managers, planning and testing of
organisation (DuBois and et. al., 2015). So it is essential for TESCO to solve problems of
workers because it directly impacts on company management.
Social media- This is essential for all employee's that all individuals who are engaged in
company operations are active on digital platforms. But it does not mean that individuals gain
technical knowledge. TESCO constantly invest in technology which helps for developing a
transparent customer experience that leads to maintain competitive-edge in market. Therefore,
one of the major problem which is related with workforce demonstrate that individual are not
motivated to adopt changes in their work performance.
Leadership and teamwork
Leaders and manager perform their role at upper level departments so it refers that project
management power holds in the hands of top management. Deadlines perform an important role
for TESCO as it lead management to complete all task with more efficiency. This define
business manager manage work as per internal and external clients. Digital technology and it's
requirements are too dynamic which refer that organisation utilise techniques to complete work
in an appropriate manner. Along with this project initiation and progress is depend on teamwork
of organisation. It also define past project generates challenges which make perspective of
leadership more efficient through removing challenges of organisation that include poor
planning, problem solving and social media. In context of TESCO challenges faced in leadership
and teamwork reduce the performance of organisation task activities. This define business or
project manager is responsible for completion of task in an organised manner (Eskerod,
Huemann and Savage, 2015). Teamwork is another important aspect which also refers that poor
planning issue raised in business due to inappropriate leadership style. Similarly, problem-

solving issue demonstrate that teamwork among member and also coordination with groups of
other departments is too low due to which individuals are not able to perform their work in an
appropriate manner.
Role of leadership to improve team performance
Leadership strategy perform an important role for the organisation and it leads the
management to generate a quick review about different strategy as it helps to improve company
performance on direct basis. TESCO leader perform an important role which is used to engage
and influence individual for accomplish a common organisation goal (Ha and Tran, 2018).
Project manager adopt effective leadership style because it leads individual to move their efforts
towards a common goal. Leadership style for TESCO digital project are mention as follow:
 Define and communicate- The vision of organisation is defined as an aspirational
leadership strategy and it help employee's of TESCO to understand future aspect of
digital project. Democratic leadership style is adopted by management to work as per
digital project as it drive management to perform all work with motive of obtaining
effective results by engaging effective team members of TESCO. Further,
communication aspect help to improve performance by transferring information from
one place to another.
 Delegate and empower- One of the best leadership strategy for engaging team in project
plan is to delegate equal authority and power to individuals. In the context of TESCO,
Digital plan project require quick decision-making because delay in project reduce the
probability of accomplishing opportunity among market. TESCO digital plan modify or
change total work methods so it is essential for authorities to empower individuals with
essential ability of decision-making. This helps to complete all work with decided plans
and steps of organisation. Democratic leadership style perform an important role to
delegate and empower individuals with equal rights and power.
Leadership and teamwork perform an important role but with the analyses of organisation
work and their aspects it is easy for persons to complete work towards successful direction.
TESCO Digital transformation project relates identified different aspects and some of them
define that manager face challenges to complete work due to change in vision and mission of
company (Harvey, 2016). It also refers skills and abilities perform an important role for

individuals so high functioning drive effective results to complete work towards the decided
direction of company project.
The impact of leadership style and team performance on quality issues in digital transformation
project of TESCO.
In view of Braden Becker. 2020, leadership is an ongoing practice which has a changing
and developing nature while leading the company and enabling it to grow. The leaders are
dynamic in nature and innovation is their main characteristic that makes them a successful leader
and guide for those who gets inspired by them and who follow their directions to attain
something pre-determined and targeted. TESCO has brought revolutionary changes in operations
and working of firm by changing with the revolutionary times of market and technology
(Hassan, Bashir and Abbas, 2017). The leaders are the one who introduce change to staff and
workforce and promotes the idea to adapt accordingly for better performance levels and creating
a synergy in the organisational structure and overall performances.
The leaders and their leadership imposes direct influences over individuals performances
and their performance quality irrespective of the nature of work and the industry. The leader and
their leadership styles are of varied types and used in several different situations according to the
relationship developed amongst the attitudes of individuals and the given scenarios. In TESCO
leaders commonly uses Democratic leadership styles for guiding and leading the personnels
working under them in respective teams. According to views of Kendra Cherry. 2020,
democratic leadership is also known or called as participative leadership. This is a leadership
style or method in which employee engagement level is high in decision making and other work
related processes. The leadership style is applicable all type of companies and to number of
different situations.
Through democratic leadership in TESCO, employees and all the parties are given equal
opportunities of showcasing their talents and expertise in their respective field and professional
ground (Johnson and et. al., 2018). Thus, it is said that democratic process of leading staff tends
to be concerned about flexibility, equality and free flow of ideas and authorities amongst all team
members and parters. The leader adopting democratic styles are always present to guide staff
take control in their hand while any conflicts arises or problems are raised by the individuals. In
TESCO while introducing change and making the company more digital, the leaders, managers
and employees were standing at the same position. As for all of them technology was new and

working on it and adopting it in regular day to day actions is a huge change. Leaders in TESCO
adopted Democratic leadership styles and at the time of moving to digital platforms and making
company's presence in virtual world.
In such scenario, democratic leadership supported the firm and the agendas due to
creative and innovative thinkings as well as ideas people were suggesting and using while
working with new operations and new systems. In democratic ways of leadership, employees
were being engaged in the functioning and decision makings as ultimately workforce is going to
work with the equipments and execute all the strategies (Novo, Landis and Haley, 2017). Thus,
for successful implementation and introduction of major operational change in TESCO,
company's leader encouraged engagement of individuals and experts for their new ideas as well
as their understanding of technology, digital tool and digitalisation.
The first product of digital transformation of TESCO was its online expansion which
initiated with customer placing orders of their needs through telephones, fax and internet. The
order processing system was a failure as it was slow, ineffective and all the mechanism was
handled manually (TESCO’s Digital Transformation, 2020). Once the development and changes
started taking place in the market and most specifically in technology the improvement in
services was gradually coming in. In coming next years company established its website for
offering wider range of products and services to the potential buyer. After entering the virtual
and internet world company took a digital transformation project. Through which the aim was
simple to offer the best to customers in both offline and online platforms by improving
operational performances and by mixed efforts.
TESCO, have evolved with time and with development taking place in market and the
industry for being in synergy with the industry and the whole world. The leadership impacts in
such situation was immensely positive and developing as the employee engagement in the
operations and in company's growth provided the results best possibly could be achieved. The
employees came up with new ideas like club cards which was a initiative taken by marketing
director and the whole team of TESCO (TESCO’s Digital Transformation, 2020). The
leadership style of TESCO leaders influenced the quality and performance standards of
employees and the members of the company. The major impact was on their motivation levels,
morals of workforce in TESCO were kept high. The reason behind was employee engagement
and the rewards provided to personnels on the basis of their performances and in general as well.

The democratic leadership style always pleased staff to take initiatives and use their creative
knowledge, ideas and expertise in offering the best shopping experiences to customers.
Another, aspect which can affect and added value or deteriorated the quality of service
and performances of employees is team work. This is a concept which refers to combined and
consolidated efforts made by people in the company for the successful achievement of certain
tasks and team goals (Parvatiyar, Donthu and Gruen, 2018). Team working is a major element
which influences the quality of team performance and overall performance of the company.
While moving to digital platforms and to digital world TESCO and its workforce made
combined efforts for gaining success for company and offering best to customers. Customer
service experience and quality matters to the brand for which number of initiatives were taken by
teams in TESCO. On of the example is club cards and social media presence of company.
All the teams are divided according to company's structure and hierarchical stages placed
and filled with experts in the respective field and working conditions. In TESCO the marketing
team came together for serving the best offers to people and uplifting their shopping experiences
for which online platforms were used for reaching to maximum customers and making them
available with all the products and services required before other reach out to them. The online
and offline shopping practices of TESCO were regularly being improved by adding the value of
technology, digital tools and most importantly the teams combined one efforts. The company is
furthered its Omni-channel strategy by introducing the in store application which helps
customers in navigating the store in the area and gather goods according to their shopping lists
which they prepared (Tesco eyes further omni-channel steps with in-store app, 2013). The
marketing teams performance quality reflected from success of the in store application and its
use, the sales team success was reflected through increased number of sales units and revenue
generated and the support services offered to consumers while shopping in physical presence.
Factors and their impact on quality of project
As per point view of S Victor, 2013 TESCO project is based on the investment it refers
that digital technology perform an important role but the purchase of essential resources to
implement technology is high (Shelley, 2015). This define TESCO face challenges but as per
scope of digital industry and advantages management of respective organisation acquire effective
and accurate aspects that offer digitalized store experience to the customer’s. Bricks and clicks,
digital in-store experience and formulation of TESCO Clubcard are three different aspects that

leads to implement digital plan among all departments of company. Impacts of different factors
on TESCO digital operating model of business are mention as follow:
Increase in demand- With analysis of online shopping aspect of UK market it is
identified by organisation that online purchase of grocery reduce the number of customer
footsteps. Technology adoption rate is quickly responded by business model and authorities of
TESCO (Too and Weaver, 2014). The impact of increase in demand aspects on project quality
define that technology adopted by organisation is not appropriate because demand from online
grocery steps is increasing with rapid speed. In the context of TESCO digital transformation
management TESCO direct work as a operating channel but the increase in market of UK and
population raise in demand of company products. Due to this it is complex for TESCO direct to
match with supply of products with online channel. So quality of TESCO digital transformation
is reduced because it not match with the fulfilment of customer’s demand.
Digital in-store experience- TESCO is focused to improve efficiency of their
methodologies and ways that are used in managing digital in-store initiative. But the digital work
methods and device is used for checking products from out stations are not appropriate it refers
that change in technology generate issue for internal stakeholders and customer’s of company.
Moreover, Digital transformation among business model implement changes among all aspects
of business. With previous experience it is identified that functions and operations of TESCO
store are managed by engagement of individuals. But with involvement of digital transformation
in-store experience for customer’s is totally changed. Scan and shop is used to handle device and
self-check stations that provide support to customer’s without engagement of TESCO workforce.
Moreover, this impact on project quality because low engagement of workforce in company
operations reduce their productivity (Uhl and et. al., 2016). Example- low interaction with
customer’s reduce communication skill because of irregular customer scanning activity.

Illustration 1:
Source(https://digital.hbs.edu/platform-rctom/submission/tesco-a-
Customer loyalty scheme- TESCO clubcard generate scheme and it relate with unique
ID for purchase and amalgamation millions number of customer’s. This is because TESCO is
performing their work at global level and it is because customer from different geographical
areas purchase grocery items from different stores. It refers that TESCO customer’s base is at
international level. TESCO also reveal big data analytics for adopting supply chain and product
because it helps in customer purchasing to manage clubcard. UK customer’s base drive better
and long term value to perform task such as attracting customer’s by offering them personalised
discount. Clubcard scheme is also impacted on project quality because personalised discount is
complex to manage and also it is a time consuming process as forecasting of customer demand
on international level generates different changes in customer demand due to diverse culture.
CONCLUSION
The above report concludes the importance and necessity of leadership and management
while managing the brand and the firm the associated people, risks and quality of offerings
including services and products. The report discusses the key issues company faced while
managing people in their project of digital transformation. Teamwork and leadership are not
linked directly but their indirect connection influences the performances and most specifically
quality of serviced offered by staff in their job roles and towards their presented responsibilities.

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