Research Project: Digitalization Impact on Work Balance at TESCO

This research project investigates the role of digitalization in balancing work during the pandemic, using a case study of TESCO. The study aims to understand the concept of digitalization, analyze its impact on organizational productivity during the pandemic, and identify the relationship between digitalization and balancing work procedures. Data analysis from a survey indicates that digitalization was effective for the organization, made working patterns easier, and enabled operations during lockdown. Digital technology was used across all departments, improving productivity due to work from home arrangements. The research outcomes highlight the shift towards online buying and social media usage during the pandemic, with digitalization enabling employees to work safely from home and maintain work-life balance. The conclusion emphasizes the importance of digital transformation in responding to the global pandemic and its benefits for organizations in running their businesses remotely.

Research Project

Aim & objective
Aim
• To ascertain the role of digitalization in balancing work during pandemic.
“A case study on TESCO”.

Objectives
• To develop an understanding about the concept of digitalization.
• To analyse the impact of digitalization over the productivity of
organization during pandemic.
• To identify the relationship between digitalization and balancing work
procedure in organization.

DATA ANALYSIS AND INTERPRETATION
Q. 1 Do you think that adopting digitalization has been
proven effective for organization during pandemic?
Options Frequency
Highly agree 15
Agree 5
Highly disagree 5
Disagree 5
Total 30

Cont.
Q. 2 Do you think that digital transformation has made
working pattern more easy and effective?
Options Frequency
Highly agree 18
Agree 5
Disagree 2
Not sure 2
Total 30

Cont..
Q. 3 Does digitalization has enable your organization in
context of performing their operation during lock-down?
Options Frequency
Highly agree 10
Agree 10
Disagree 5
Not sure 5
Total 30

Cont.
Q. 4 In which department digital technology has been
used in your organization during pandemic?
Options Frequency
Marketing 5
HR 3
Finance 2
All departments 20
Total 30

Cont.
Q. 5 In your opinion does productivity of TESCO has been
improved due to WFH in pandemic?
Options Frequency
Highly agree 11
Agree 9
Highly disagree 4
Disagree 7
Total 30

Cont.
Q. 6 Does you have observed change in your working
capability within adopting digitalization?
Options Frequency
Yes 16
No 3
I don’t think so 5
Not sure 6
Total 30

Research outcomes
The outcomes of the research project highlighted that the global pandemic
has caused the need for the organizations in adopting the digitalization due
to this the people or the employees were able to earn their livelihood safely
by doing work from home. They were able to manage the work effectively
from the home and by this the company was able to balance the work.
During the era of the global pandemic of COVID 19 has caused the
consumer shifts towards the online buying, and they are spending much time
on the social media.

Conclusion
• The COVID 19 pandemic has shifted the millions of the
employees to the work from home and this has created the
big challenge for the many companies in the overall world.
The sudden digital transformation has allowed the
organization to effectively respond towards the global
pandemic. The digitalization has provided many benefits to
the organization during the pandemic as they were able to
run the business by connecting the employees from the
home.

References
• Aaldering, L.J. and Song, C.H., 2021. Of leaders and laggards-Towards
digitalization of the process industries. Technovation, 105, p.102211.
• Anthony Jnr, B. and Abbas Petersen, S., 2021. Examining the digitalisation of
virtual enterprises amidst the COVID-19 pandemic: a systematic and meta-
analysis. Enterprise Information Systems, 15(5), pp.617-650.
• Blštáková and et.al., 2020. Reflection of digitalization on business values: the
results of examining values of people Management in a Digital
age. Sustainability, 12(12), p.5202.