Developing an E-commerce Platform for Tesco: A Detailed Presentation
VerifiedAdded on 2023/01/12
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Presentation
AI Summary
This presentation outlines a project plan for establishing an e-commerce platform for Tesco. It details the introduction to e-commerce, the role of team members (team leader, supervisor, web designer, and finance manager), and the project's aims (expanding marketing and increasing customer base/profitability). The objectives include market research, website development, and home delivery services. The presentation includes a Gantt chart, data collection methods, and findings highlighting the importance of e-commerce for enhancing customer reach and profitability. The conclusion emphasizes the positive impact of an e-commerce platform on organizational activities, sales, and profitability. References to project management resources are also provided.
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