Project: E-commerce Website Design and Development for Tesco's Growth

This project focuses on the development of an e-commerce website for Tesco, aiming to enhance its market share and customer experience. It outlines essential project roles such as project manager, team workers, shaper, monitor evaluators, and resource investigators, highlighting their responsibilities in ensuring the website's success. The project proposes objectives to assess website design and improve user interface, recognizing the increasing importance of e-commerce in today's competitive market. It addresses potential challenges, including security and user interface issues, and presents a Gantt chart for project management. The recommendations include analyzing competitor strategies, adopting effective team roles, supporting innovation, and utilizing analytics tools to gather customer insights and design effective digital marketing strategies. This comprehensive project provides a detailed analysis of e-commerce website development, offering valuable insights into project management, team dynamics, and strategic recommendations for success.

PROJECT

IDENTIFIABLE TEAM ROLES
Project manager
• Project manager is the lead of the project team for building e-commerce website
design projects to increase productivity of Tesco an in attaining higher market share
and increase the performance of company in the market effectively. Manager have to
power to make decision about all the activities and action plan according to resources.
Team worker
• They have the ability to increase the coordination of team and improve the team work
efficiency by developing effective team culture.

CONTINUE…
Shaper
• This team role provides effective strength in the team to adapt to challenging environment with effective skills and knowledge to handle
them and resolving them.
Monitor evaluators
• This team role will helps the project manager in analysing the market factors and making effective strategic plan to reduce risks for Tesco
effectively.
Resource investigator
• It is very essential for team to assign a resource investigator to increase the efficiency of team. This role also helps to increase the
communication in the team and finds effective opportunities in the environment.

PROJECT PROPOSALS
Aim
• To assess and design outcomes of ecommerce website using website building platforms.
Objectives
• To understand and assess the designing aspect of website and its outcomes on business
• To improve the user interface of e-commerce website so that better customer experience
can be generated.

BACKGROUND
• Most of the organisations are providing online services to their
customers through websites Due to increase competition in market there
is an urgent need for organisations to adopt e-commerce websites by
effectively using designing and implementation technology to attract
more customers and gain higher profit margins effectively.
• The analysis and assessment of website outcomes will help to achieve
market opportunity to attract more customer segments like youth and
young couple which are more interested in online shopping to increase
their satisfaction and become loyal to the company.

CONTINUE…
• As the demand of online stores is increasing the probability of success of the e-commerce
website is more which helps to develop effective customers base in the market.
• The website has potential challenges in terms of security, data traffic management and user
interface which could affect the efficiency of website. Increase in competition in market
also increase the potential of competitors to gain adopt online stores and impact the
customer base negatively. Due to change in customers trends it can reduce the efficiency
of technology and products to affect services and outcomes of e-commerce platform.

GANTT CHART

CONTINUE…

RECOMMENDATIONS
• It is very essential for project manager to analyze all the strategies of competitors in e-commerce
industry to gain better information in adopting better technology.
• Project team has to adopt effective team roles which increases the efficiency in designing the
website and motivating them to become more potential.
• Innovation need to be supported and motivated which helps the increase the efficiency of the
company to understand each and every movement of visits.
• E-commerce website also need to evaluate by adopting effective analytics tools which helps to
gather more information abut customer trends and design effective digital marketing strategy.