Emerging Technologies at Tesco: A Strategy and Performance Review

This presentation provides an overview of Tesco's current technology-related practices, focusing on its adoption of emerging technologies such as voice assistants (Google Home), mobile payment systems (Pay+), and automated online shopping experiences through the IFTTT platform. It examines how Tesco utilizes these technologies to enhance customer experience, streamline operations, and gain a competitive advantage in the retail market. The presentation highlights the company's business challenges, including financial issues, declining operating profits, and increasing competition from rivals like Lidl and Aldi. It explores the impact of these challenges on Tesco's performance and discusses the strategic importance of technology in addressing these issues. The presentation aims to evaluate Tesco's current technology practices, identify opportunities for improvement, and propose strategies to leverage emerging technologies for better decision-making and achieving competitive advantage. References to relevant academic sources support the analysis of Tesco's technology adoption and its impact on business performance.

Tesco uses voice assistant Google home
and the if this then that (IFttt) platform to
offer automated online shopping
experience to customers
Tesco offers Mobile payments facility
through the launch of pay+ platform
The platform can be linked to multiple
payment cards
Cashless store of Tesco offers frictionless
shopping experience
Tesco promotes automated responses on
Facebook
Working with spoon guru to offer relevant
products
Robust Wi-Fi system for employees
across its stores, and for customers to
check prices and accessing the loyalty
programme
(Tescoplc.com, 2019)
Chosen organisation - An overview
Introducing new technologies
and change management.
Founded 100 years ago in 1919, Tesco
is a public limited company
The number of stores as of 2019 is
close to 6,800 (Rittinghouse &
Ransome 2017).
Offering products to people in The
united kingdom, Ireland, India,
Malaysia, Hungary, Czech republic and
Poland
Operates through variety of store
formats like Supermarket,
hypermarket, convenience shop and
superstore
(Tescoplc.com, 2019)
Current technology related practices Decrease In operating profits
The share prices of Tesco fell down by more than 9% as of
Oct 2018 (Rns-pdf.londonstockexchange.com, 2019).
Reports suggest that the decline is more due to decreased
operating profits of Tesco. Industry experts have rated this as
the worst performance by Tesco since the Brexit Referendum
(Wood, Wrigley & Coe, 2016).
Financial issues
The financial performance of Tesco is hugely affected from
increasing debt and credit card liability (Wood, Wrigley &
Coe, 2016).
Low-cost strategy is affecting the company’s profit
margin
The cost-leadership strategy of Tesco can lead to reduced
profit margin. Competitors such as Lidl and Aldi making
things difficult for Tesco in terms of offering the most
competitive pricing (Theguardian.com, 2019).
This presentation is about studying the emerging
technologies used by Tesco currently
The purpose of this presentation will be served
through explaining the current practices and
identifying technologies to further the performance in
respect to attaining competitive advantage and
making improved decisions (Yang, Chinprutthiwong,
Gu 2019)
Current business challenges
• References
Zhang, Y., Xu, L., Mendoza, A., Yang, G.,
Chinprutthiwong, P., & Gu, G. (2019). Life after
Speech Recognition: Fuzzing Semantic
Misinterpretation for Voice Assistant
Applications. In NDSS.
Rittinghouse, J. W., & Ransome, J. F.
(2017). Cloud computing: implementation,
management, and security. CRC press.
Larose, D. T. (2015). Data mining and
predictive analytics. John Wiley & Sons.
Russell, S. J., & Norvig, P. (2016). Artificial
intelligence: a modern approach. Malaysia;
Pearson Education Limited,.
Wada, T. (2018). Capability-based cost
leadership strategy of Japanese firms. Annals
of Business Administrative Science, 17(
Emerging business and technologies in Tesco