Research Project: Digital Transformation's Impact on Tesco Employees

This research project investigates the impact of digital transformation strategies on employee engagement, focusing specifically on Tesco. The study aims to understand digital transformation concepts and strategies, analyze their relation to employee engagement, investigate challenges faced by Tesco during implementation, and recommend solutions. A qualitative research approach was adopted, using primary survey data from 30 employees and secondary data from books and online sources. Thematic analysis and SPSS were used for data analysis. Key themes explored include familiarity with digital transformation strategies, strategies used by Tesco, satisfaction with company approaches, areas needing change, and the impact of digital transformation on team collaboration. Recommendations include hiring skilled personnel and providing regular training and development in digital technologies to enhance employee engagement, build skills, and improve organizational productivity. The research references several studies on employee engagement, digital transformation, and consumer behavior.

Research project

Table of Content
 Aim and objectives
 Research methodology
 Data analysis
 Recommendations
 References

Aim and objectives
Aim: The study has investigated on impact of digital transformation strategy on
developing employee engagement particularly on Tesco.
 Objectives:
 To understand the concept of digital transformation and strategies
 To analyse the relation of digital transformation strategies on employee
engagement.
 To investigate challenges faced by Tesco while implementing strategy.
 To recommend the best way to solve the challenges regarding transformation
strategy.

Research methodology
Methodologies Description
Research type Among this two researcher has adopted to qualitative approach
in order to collect appropriate data. A
Approach and Philosophies Inductive approach and interpretivism
Data collection Primary survey of 30 employees and Secondary books and
online, website
Data analysis Thematic and SPSS
Sampling Simple random sampling

Data analysis
 Theme 1: Are you
familiar with digital
transformation
strategies
Theme 2:Which digital
transformation strategy is used
by TESCO ?

Continued….
 Theme 3: Are you
satisfied with
approaches used by
your company

 Is there any practice
that need to be change
by company.

Continued….
Theme 5. Do digital
transformation has
inspired you to
continue collaboration
with your team.

Recommendations
 It has been recommended that Tesco should hire people in order to increase
employee engagement because it helps the same organizations time and money
as well as relevant skill .
 For the continued progress of the company it is necessary to provide regular
training and development sessions or tools by digital technology so that it helps
to build up skill and provide value to the company and also improving the
productivity of the organization.

References
 Tirawatnapong, R. and Fernando, M., 2018. Factors influencing Bangkok people purchase intention
towards Tesco Lotus house brand products. International Research E-Journal on Business and
Economics, 4(2). pp.15-29.
 Winasis, S., Riyanto, S. and Ariyanto, E., 2020. Digital transformation in the indonesian banking
industry: Impact on employee engagement. International Journal of Innovation, Creativity and
Change, 12(4). pp.528-543.
 Young, H.R. and et.al., 2018. Who are the most engaged at work? A meta‐analysis of personality and
employee engagement. Journal of Organizational Behavior. 39(10). pp.1330-1346.