This project plan details Tesco's strategy for introducing an energy drink into the Melbourne market. It encompasses an executive summary, outlining the purpose and objectives of increasing market share and profit margins. The project scope, key stakeholders, and team structure are defined, along with a breakdown of deliverables and a task breakdown structure. The plan includes a comprehensive project budget, risk assessment, resource allocation, and a detailed project timeline. It also addresses project sign-offs, evaluation tools, and a conclusion. The project's success hinges on market research, product design, production, marketing, and effective project management. The plan also includes a risk management plan, covering risk identification, assessment, treatment, and monitoring, along with an action plan to mitigate potential challenges such as high costs, low sales, and unskilled labor.
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