Online Marketing Report: Tesco's Facebook Campaign and Objectives

This report provides an in-depth analysis of Tesco's online marketing strategies, with a specific focus on their Facebook campaigns. It begins with an introduction highlighting the importance of digital marketing and Facebook's role in promoting products and services. The report then outlines T...Read More

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Online marketing
Report
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Online Marketing 1
Table of Contents
Introduction.................................................................................................................................................1
Marketing plan............................................................................................................................................1
SMART objectives........................................................................................................................................2
Online Value Propositions...........................................................................................................................2
Campaigns...................................................................................................................................................3
Conclusion...................................................................................................................................................3
References...................................................................................................................................................4

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Introduction
Facebook is the best platform for the online marketing of products and services as well
as the campaign of the company. It provides better results and many advantages. In
addition, digital marketing is highly popular in the market and it is necessary for the
campaign and its advertising (Bhasin, 2018).
Tesco is the best company in the UK market in retails. There are many other options
are available for the campaign, which is traditional, such as poster, banner, and many
others. In the present era, most of the customers are available on Facebook and other
social media. Therefore, the company should provide information on social media sites
and their alternatives (Faull, 2016).
Marketing plan
Tesco is having their own Facebook page in which the company can share their
products and services information for existing and new customers. There is much
another advantage of social media sites, such as collaboration, business
communication, feedback, and others (Garin, 2018).
In addition, the company has provided new offers to their new clients with the help of
Facebook marketing and campaign. There are some goals of the campaign from a
marketing point of view, which areas:
• Attract customers for more shopping
• Create a new image in the digital market
• Create a good reputation in the online market
• Increase number of stakeholders
• Collaboration between different stakeholders
• Create brand ambassadors

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• Create a good environment for the target audience
The main audience of this campaign is the age of 21 to 41 years old. Because those
people are mainly, do the shopping for the home and other purposes. Therefore, the
company mainly focuses on this age group. They also attract other persons as well,
such as online shopper, which are easily distracted using new offers and discounts
(Hammett, 2019).
The main objective of this campaign is the engagement of online shopper on the page
and makes them subscribers to the campaign page. They can know about new offers
and products as well. It will also increase the sales of the company as well (Lua, 2018).
SMART objectives
There are different objects of the company behind the campaign for new products and
services. There are SMART goals of the company, which areas:
 Specific: Tesco provides this offer in a selected area of Europe and other
countries.
 Measurable: the company can measure its progress using three things, which
are engagement, metrics, and sales.
 Attainable: Tesco has developed a good image in the retail market based on
products and services. Although the company has many competitors in the
market, such as Sainsbury, ASDA, ALDI, and more.
 Realistic: the company can compare the performance of a campaign based on
the results of the previous campaign
 Time-bound: the offers are available for the customers with a timeframe, which
is July 2019 to July 2020.

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Online Value Propositions
There are many advantages of the campaign to the company as well as customers,
such as time saver, money saver, and many others. It is the best way to provide
information about new offers and services to their valuable customers. Promotion is also
easy in online marketing (Marketing-mix, 2018).
Source (STATISTA, 2016)
Campaigns
There is the main five campaign of the company, which areas:
• Campaign 1: create an account and get 10 % off on all the items.
• Campaign 2: Share the link and get referral offers
• Campaign 3: Get a promotional code for £99 on first shopping and get 30% off
for cosmetic items, valid until the end of the Dec 2021.
• Campaign 4: make three orders and get 50 % off on the next order
• Campaign 5: purchase more than £499 and get 20 % off on next order

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Conclusion
In conclusion, Tesco has provided new information and offers to their valuable
customer, such as discounts, and offers. In addition, Tesco will grub new customers
using Facebook campaigns and other promotions on it. Finally, the company has
created a good image in front of its customers and it will provide huge benefits in the
future.

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References
Bhasin, H., 2018. Top 9 Tesco Competitors. [Online]
Available at: https://www.marketing91.com/top-9-tesco-competitors/
[Accessed 4 August 2019].
Faull, J., 2016. Facebook inks landmark partnership with Tesco’s Dunnhumby to show
FMCG brands how ads impact in-store sales. [Online]
Available at: https://www.thedrum.com/news/2016/04/05/facebook-inks-landmark-
partnership-tesco-s-dunnhumby-show-fmcg-brands-how-ads-impact
[Accessed 4 August 2019].
Garin, 2018. By Garin in Capture More Leads, Get More Traffic, Make More Sales 11 0
0 0 facebook-content-marketing-strategy-guide-new Applying a well thought out
Facebook content marketing strategy is an awesome way to generate ongoing
engagement and interest in your. [Online]
Available at: https://marketingstrategyx.com/facebook-content-marketing/
[Accessed 2 August 2019].
Hammett, E., 2019. Tesco enlists the help of 60s mods, 70s roller girls and Mr Blobby to
celebrate 100 years of ‘great value’. [Online]
Available at: https://www.marketingweek.com/tesco-centenary-marketing-campaign/
[Accessed 19 August 2019].
Lua, A., 2018. How to Use Facebook to Market Your Business. [Online]
Available at: https://buffer.com/library/facebook-marketing
[Accessed 2 August 2019].
Marketing-mix, 2018. The Marketing Mix 4P’s and 7P’s Explained. [Online]
Available at: http://marketingmix.co.uk/
STATISTA, 2016. Number of Tesco's Facebook followers in the United Kingdom (UK)
between August 2010 and August 2015. [Online]

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Available at: https://www.statista.com/statistics/516384/number-of-tesco-s-followers-on-
facebook/
[Accessed 4 August 2019].