TESCO Marketing: Functional Interrelation and Business Analysis Report

This report examines the marketing strategies of TESCO, a leading supermarket in the retail industry. It begins by outlining the key components of TESCO's marketing function, emphasizing its role in achieving business objectives. The report then explores the interrelation between the marketing department and other functional units, such as IT, human resources, and finance, highlighting the importance of collaboration for overall operational efficiency. It details how effective marketing, alongside these other departments, contributes to TESCO's competitive edge and global reach. Finally, the analysis demonstrates how TESCO's marketing efforts, including promotional strategies and advertising, successfully attract customers and drive sales. The report concludes by emphasizing the importance of integrated marketing and its impact on TESCO's success in the competitive retail market. The references cited provide additional context and support the findings presented in this report.

MARKETING
ESSENTIALS
PART 1

TABLE OF CONTENT
 Introduction
 Main body
 Key components and role of marketing function within TESCO
 Interrelation between marketing and other functional units
 Importance of interconnection between different functional
departments
 Conclusion
 References

INTRODUCTION
 Marketing is one of the most effective and essential factors of companies
success, it make organizations able to achieve their set goals and
objectives in effective manner.
 It provides a lot of benefits to businesses in several terms.
 The current presentation will be based on TESCO, which falls under
category of leading supermarkets in retail industry.
 This study will explain marketing function role within selected company
and also define their connection with other departments.
 It will justify significance of effective relation between different forms of
business units in chosen brand.

KEY COMPONENTS AND ROLE OF
MARKETING FUNCTION WITHIN
TESCO
 Marketing is simple procedure of comprehending
target consumers of companies and building strong
connection with them.
 This term comprise important elements such as
market research, product development, competitive
analysis, segmentation of target market and
development of approaches relate to marketing.
 All these components can help to drive sales of
TESCO even better and increase their profits margin.

INTERRELATION BETWEEN
MARKETING AND OTHER
FUNCTIONAL UNITS
 TESCO is successful and most profitable supermarket because its business
units appropriately managed operational and functional activities, by working
together.
 Marketing department within chosen brand collaborate and coordinate with
other functional departments such as Information Technology (IT) unit.
 Marketing with IT
 Marketing with HRM
 Marketing with Finance

IMPORTANCE OF
INTERCONNECTION BETWEEN
DIFFERENT FUNCTIONAL
DEPARTMENTS
 Marketing, IT, human resource management and finance departments can
perform successfully and efficiently which in return increase the operational
efficiency of TESCO.
 The interrelationship between all functions are quite useful and essential in
term of reaching firm at global level, increasing their workforce ability and
maximize productivity level while operated in retail sector.

CONCLUSION
 By summing up above discussion, it has been summarized that marketing
functions by performing and working within TESCO supermarket increased
their sales and productivity level even better.
 It has been indentified that marketing department by playing their important
role boost performance level of company more than its competitors.
 Through effective promotional strategies and advertisement content
marketing department successfully gained attention of new buyers towards
purchase of products offered by TESCO.
 Furthermore, it has been determined that by working together marketing,
human resource, finance and IT departments gained competitive edge for
chosen firm which is quite beneficial for business.

REFERENCES
 Netto, C.F.S. and Slongo, L.A., 2019. MARKETING METRICS, BIG DATA
AND THE ROLE OF THE MARKETING DEPARTMENT. Brazilian Journal
of Management/Revista de Administração da UFSM. 12(3).
 Román Bernal, L., 2020. Decision making and results analysis of the
management of Coria department of marketing company in the Market
Sejd1920b (Bachelor's thesis).
 Seifzadeh, P. and Rowe, W.G., 2019. The role of corporate controls and
business-level strategy in business unit performance. Journal of Strategy and
Management.
 Zhylinska, O., Stepanova, A. and Horbas, I., 2017. Effective synergic interaction
of strategic business units of diversified company. Problems and perspectives in
management. (15, Iss. 4), pp.38-49.