Regent College MG408 CW1: Business Report - Tesco Functional Areas

This report analyzes the key business functions of Tesco, a multinational grocery and general merchandise retailer. It examines the roles of marketing, finance, operations/production, and human resources, highlighting their individual contributions and interconnectedness. The marketing section discusses Tesco's e-marketing strategies, including online advertising and the Tesco.com website. The finance section details the management and financial accounting departments and their roles in financial planning and documentation. Operations/production focuses on service-oriented operations, including retail timing, shelf maintenance, and stock integration. The human resources section emphasizes recruitment, training, and performance management. The report emphasizes the importance of these functions working together to achieve Tesco's business goals and maintain a competitive edge, referencing academic texts and successful organizations for support.

Running head: BUSINESS REPORT
MG408 CW 1 Assignment
Name of the Student
Name of the University
Author’s Note

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Table of Contents
Introduction................................................................................................................................2
Marketing...................................................................................................................................2
Finance.......................................................................................................................................2
Operations/Production................................................................................................................3
Human Resources.......................................................................................................................3
Importance..................................................................................................................................3
Conclusion..................................................................................................................................4
References..................................................................................................................................5

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Introduction
Diverse functional areas are organized in accordance with the business requirement
and therefore each of them has a particular business role for leading the organization towards
the business goals (Haddock-Millar and Rigby 2015). This following report signifies the
organization named TESCO which is designated as multinational groceries as well as general
merchandise retailer along with the headquarters in the location of England.
Marketing
Marketing or promotional activities are dignified as best way for communicating with
the target customers to provide the information regarding the company’s products or services.
The effective marketing or promotional activities will help to organization to accomplish
success as well as profitability (Malik 2015). Making comparison with TESCO, this
organization utilizes marketing in terms of E-marketing which includes advertisements
through online marketing with the help of various websites or banners or TV or mobile
internet etc. The actual aim of this organization is to increase the retailing services through
their official website as tesco.com along with the Tesco telecom for achieving profit.
Finance
Finance is referred as lifeblood of the organization. This functional areas is most
important for balancing the cash outflows as well as cash inflows. Without money, any
organization does not operated. In the organization of TESCO, the finance department can be
divided into two parts such as management accounting department as well as financial
accounting department. The management accounting department helps to make financial
plans for the future periods as well as allocate their funds in various departments. Apart from

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that, the financial accounting department helps to create the documentation on the present
financial status of the organization.
Operations/Production
This functional area is too much vital for producing the products in terms of good
quality. The operations element of this organization are actually service oriented. This
organization develops their operational area by enabling services or products through proper
retail timing as well as maintenance of shelves or integration of stocks in various retails
(Dimitrova and Rosenbloom 2014). Moreover, it is another considerable point is to expand
the operational hours opening in Metro areas or new express retails.
Human Resources
This functional area is pointed as heart of the organization because of tracking
people’s performance as well as success. For achieving the organizational success, the human
resource management is accountable by continuing recruit the exact persons with their skills
or qualifications. In the organization of TESCO, the human resource team provides the
operative arrangement as well as culture for meeting business requirements. The functions
are such as integration, training as well as development, leadership or performance
management etc.
Importance
For the organization of TESCO, all of these functional areas are important in order to
achieve the business goals or objectives. The organization use the marketing as online
marketing for accomplishing the business requirements. Moreover, the financial section helps
to keep record of all of the current financial documents of the organization and makes the
financial plans for future periods. However, the cash flow is an important section for this

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organization and this section is also related with the financial section of this organization
(Peeroo, Samy and Jones 2016). In addition to this, the production of the TESCO is to enable
their products or services in terms of the proper retail timing as well as integration of stocks
and also maintenance of shelves. This area is major section for this organization due to being
a multinational retailer. However, similar as production area, the human resource department
is also an indispensable functional area because they are accountable for achieving the
organizational goals or objectives by recruiting the right people along with their high skill
based knowledge. They are related with this organization for tracking the business progress
and also performance of the employees.
Conclusion
All of these functional areas are essential for the organization of TESCO for
accomplishing their business success and creating a competitive edge among other retailer
based organizations in the market place.

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References
Dimitrova, B.V. and Rosenbloom, B., 2014. Retailer Brand Image Building: Evidence from
Two European Retailers. Svetla T. Marinova, 23, pp.124-143.
Haddock-Millar, J. and Rigby, C., 2015. Business Strategy and the Environment: Tesco
PLC’s Declining Financial Performance and Underlying Issues. Review of Business &
Finance Studies, 6(3), pp.91-103.
Malik, S.A., 2015. Optimising supermarket promotions of fast moving consumer goods using
disaggregated sales data: A case study of Tesco and their small and medium sized
suppliers (Doctoral dissertation, University of Kent,).
Peeroo, S., Samy, M. and Jones, B., 2016, September. Generating Customer Engagement and
Customer Enragement on Facebook Pages of Tesco and Walmart. In Conference on e-
Business, e-Services and e-Society (pp. 146-156). Springer, Cham.

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