Comprehensive Report: TESCO's Global Business Environment Analysis

This report provides a comprehensive analysis of TESCO's global business environment. It begins with an introduction to the global business environment and its impact on organizations. The main body of the report includes a detailed SWOT analysis of TESCO, examining its strengths, weaknesses, opportunities, and threats. The report further delves into key marketing functions, including the marketing mix (product, price, place, and promotion), and offers a critical analysis of the company's marketing strategies. The report also explores the background of key operations, outlining the various operational functions essential for TESCO's success. The conclusion summarizes the findings, emphasizing the importance of understanding both internal and external factors for effective business management and strategic decision-making. The report also includes references to supporting literature.

Global Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
SWOT Analysis......................................................................................................................3
Conclusion..............................................................................................................................4
Key marketing functions .................................................................................................................4
Marketing mix..................................................................................................................................4
Critical analysis......................................................................................................................5
Conclusion..............................................................................................................................5
Background of key operations................................................................................................5
Operation functions................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Global business environment is considered as the combination of several factors by
considering various countries and prominent factors that tends to impact the overall business
environment of an organisation (Harlaftis and Theotokas, 2020). These factors also tends to
impact the decision making for having effective use of suitable resources and competencies.
Moreover, the following report is based on TESCO which is the largest supermarket chain in UK
and also tends to operate its various outlets in different countries like Asia and Europe. Besides
this, the report tends to undertake the effective analysis of internal factors and examine the
significance of several units of an organisation.
MAIN BODY
SWOT Analysis
This framework is useful in order to analyse the suitable internal factors by considering
strengths, weaknesses, opportunities and threats and also leads to develop prominent strategies
and tactics in order to deal with weaknesses and threats. Moreover, the basic objective is to help
company in order to develop suitable awareness for all the factors by considering the prominent
making of business decisions. For this, proper analysis is mentioned as:
Strengths Weaknesses
 TESCO tends to won several number of
awards in terms of customer service,
services and experience. For this, they
also undertake as the largest and
profitable supermarket within the world
who tends to have various competitors
which are tried to emulate them.
 For this, company also has effective
cash reserves for the broad range of
property by offering strong and
effective financial position for all types
of economic cycles (Tóth, Nieroda and
 By considering the competitive
pressure tends to led price wars that
erode the profit margin of retailers and
for this, TESCO tends to put emphasis
on the several ways in order to gain
competitive benefits of market.
 Besides from this, some of the retail
formats in prominent nations does not
performed and expected for having
suitable suggestions to TESCO which
they have not done suitable market
research (TESCO SWOT Analysis,

Koles, 2020). 2020).
Opportunities Threats
 TESCO launched a discount store
named Jacks and tends to perform in an
effective manner. For this, company
tends to invest effectively as they has
the potential in order to grow and
effectively compete with low cost rivals
such as Aldi and Lidl.
 TESCO also tends to develop
partnership with other brands in terms
of acquiring the market area and
achieve success and the objective is to
come up with effective products and
services in terms of facilitating with
customers effectively (Trigkas and et.
al., 2020).
 In 2017, the marketers of TESCO tends
to promote some food products with the
name of “Woodside farms” but there
was no farm of this name by which
company gets sued by citizens (TESCO
SWOT Analysis, 2020).
 Along with this, the giant supermarkets
such as Walmart, Aldi and so on are the
major competitors of TESCO and also
become barrier for the success of
company.
Conclusion
Hence, by considering the above discussion, it is identified that global business
environment is useful in order to identify both internal and external frameworks and also useful
in effective running of an organisation.
Key marketing functions
There are several marketing functions that plays an important role for the effective
running and functioning of company by promoting the prominent commodities of an
organisation (Tóth, Nieroda and Koles, 2020). In regard of this TESCO, tends to promote their
new product which is organic and fresh groceries in order to attract large customer base.

Marketing mix
Marketing mix leads to undertake the several areas in order to put emphasis over the
comprehensive marketing plan. It suitably undertake the broad range of areas that leads to help in
terms of reaching to the wide range of audience by considering the marketing professionals.
Product
TESCO offer wide range of products in their
stores by undertaking the needs and
preferences of customers. Currently, they
leads to launch organic groceries in market
which is fresh and undertake the health factor
of people.
Price
By considering this factor, company tends to
offer fresh and organic groceries at affordable
prices which is beneficial for them to attract
people towards them (Newman and et. al.,
2020).
Place
TESCO leads to offer their products and
services by their store and online platform as
well which is useful in order to reach
maximum number of people (Brennan,
Canning and McDowell, 2020).
Promotion
TESCO leads to promote their product by
several promotional methods like word of
mouth, TV, celeb advertisement and so on.
Deep Market Research
Here, before launching new product in
market, TESCO tends to conduct effective
market research in order to remove risk factor
from it.
Distribution Channels
In this, TESCO tends to undertake several
distribution channels which are useful in
terms of offering their product like
Wholesalers, retailers and so on.
Critical analysis
By considering the above discussion, it is identified that company need to conduct
effective analysis of business environment which is useful for them to conduct suitable market
research that helps in enhancing their overall image in terms of having suitable entry in market.

Conclusion
Therefore, it is identified that marketing mix is useful for company in regard of launching
new product in market. For this, they also tends to conduct proper research which is useful in
order to eliminate risk factor by developing suitable strategies for them.
Background of key operations
There are several key operations functions which are present in market and also tends to
effectively helpful for company by considering various factors like planning, budgeting, hiring
staff, managing people and so on.
Operation functions
There are various business strategies that leads to undertake supply chain, sales, effective
capacity in order to hold money and so on. It undertake effective planning of business functions
which is useful in achieving goals and objectives, recruiting staff members by considering their
knowledge and skills, managing people by considering their job role and working manner,
finance and budgeting for effective running of respective company (Trigkas and et. al., 2020).
CONCLUSION
Hence, it is analysed that both internal and external environment plays an important role
in the smooth running and functioning of company. In regard of this, they tends to undertake
suitable functioning of company by reducing risk factor for having prominent functioning. In
relation with this, proper marketing mix is organised which is useful in terms of knowing various
strategies of company for their operations.

REFERENCES
Books and Journals
Brennan, R., Canning, L. and McDowell, R., 2020. Business-to-business marketing. SAGE
Publications Limited.
Harlaftis, G. and Theotokas, I., 2020. Maritime Business: A Paradigm of Global Business.
In Oxford Research Encyclopedia of Business and Management.
Newman, C and et. al., 2020. Corporate social responsibility in a competitive business
environment. The Journal of Development Studies, pp.1-18.
Tóth, Z., Nieroda, M.E. and Koles, B., 2020. Becoming a more attractive supplier by managing
references–The case of small and medium-sized enterprises in a digitally enhanced
business environment. Industrial Marketing Management, 84, pp.312-327.
Trigkas, M and et. al., 2020. Business model for developing strategies of forest cooperatives.
Evidence from an emerging business environment in Greece. Journal of Sustainable
Forestry, 39(3), pp.259-282.
Online
TESCO SWOT Analysis. 2020. [Online] Available through:
<https://www.marketingtutor.net/tesco-swot-analysis/>./