A Report on Tesco's International Marketing Strategy - April 2023

This report provides a comprehensive analysis of Tesco's international marketing strategy, examining key concepts, the rationale for international expansion, and the various routes to market. It critically evaluates the international market context, offering insights into how Tesco should adapt its marketing strategies for diverse markets. The report also discusses the key criteria and selection process for choosing international markets, details different market entry strategies with their advantages and disadvantages, and provides specific recommendations for Tesco based on market evaluation criteria. The conclusion summarizes the main points and emphasizes the importance of a well-defined international marketing strategy for Tesco's global success. Desklib provides students access to similar solved assignments and past papers.