This report delves into the global market strategies of Tesco, examining its international expansion, competitive advantages, and the challenges it faces. The report begins with an introduction, outlining the project brief, research aim, and objectives, followed by a company background that provides context for Tesco's operations. A literature review explores Tesco's entry strategies, including exporting and direct investment, and analyzes the challenges the company encounters in the global market, such as market structure, legal protection, and loss of customers. The report also identifies the benefits of Tesco's global market strategies, such as increased competition, better risk management, and enhanced reputation. The research methodology is briefly mentioned, and the report concludes with findings, recommendations, and a comprehensive list of references. The report provides a detailed overview of Tesco's strategic approach to global markets.
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