Research Proposal: Global Segmentation for Tesco Plc Operations

This research proposal investigates the promotion of Tesco's business operations on global segmentation. The study explores the impact of globalization on the retail industry, focusing on opportunities for Tesco Plc. The research aims to analyze the benefits of globalization, determine current global requirements, identify emerging economies for brand development, and suggest techniques for improving the operational framework. The proposal outlines the research questions, rationale, literature review, activities, timescale, and research methodology, including interpretivism, a deductive approach, quantitative design, and simple random sampling. The literature review highlights the importance of operational development and the challenges posed by demographic and economic factors. The proposal details a five-week plan for idea generation, data collection, analysis, and the final drafting of a development plan, culminating in submission. The methodology includes primary data collection from professionals at Tesco Plc. The study's findings are expected to provide insights into expanding Tesco's global presence and improving its operational efficiency.

RESEARCH
PROPOSAL FORM

TABLE OF CONTENTS
SECTION 1......................................................................................................................................1
Research background..............................................................................................................1
Aim and objectives.................................................................................................................1
Research questions.................................................................................................................1
SECTION 2......................................................................................................................................1
Rationale.................................................................................................................................1
SECTION 3......................................................................................................................................2
Literature Review...................................................................................................................2
SECTION 4......................................................................................................................................2
Activities and Timescale........................................................................................................2
SECTION 5......................................................................................................................................3
Research methodology...........................................................................................................3
REFERENCES................................................................................................................................4

SECTION 1
Topic: Promoting the business operations of a retail organisation on global segmentation
Research background
Impact of globalisation on a retail industry is that it will be helpful in creating various
opportunities as well as developing the brand image on global level. As Tesco is known as the
best retail brand in UK which has various stores throughout country, so, there is requirement of
uplifting the operational activities of this organisation on a wider scale.
Aim and objectives
Aim: “To Promoting the business operations of a retail organisation on global segmentation -
a case study on Tesco Plc.”
Objectives
 To analyse the concept of globalisation and its benefits to Tesco Plc
 To determine the current global requirement for Tesco Plc
 To identify emerging economies for brand development for Tesco Plc
 To suggest development techniques for improving the operational framework in Tesco
Plc
Research questions
 What is the concept of globalisation and its benefits to Tesco Plc?
 How to determine the current global requirement for Tesco Plc?
 How to identify emerging economies for brand development for Tesco Plc?
 What are the suggestions for development techniques for improving operational
framework in Tesco Plc?
SECTION 2
Rationale
Study will represent various new techniques and modes of development which will help
Tesco Plc. in its global operations. It will evaluate the opportunities and current market scenario
that will be ascertained to make accurate analysis and planning. Along with this, there will be
identification of factors which affect industrial functions on a global level such as changes in
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educational level, economic conditions, per capita income, culture, tradition, languages as well
as resources.
SECTION 3
Literature Review
According to Atkin, Faber and Gonzalez-Navarro, (2018), development of operational
activities is a prime requirement in every business. There can be implications of various
activities and opportunities which in turn will be useful for management of several operations.
Expansion of operations of a retail business on global segmentation will lead the firm in attaining
effective targets. Moreover, it will help a business in generating new buyers, creating brand
image as well as increasing the market share. The capital stability will increase due to increment
in sales or in operational criteria. Pindzo and Radulovic, (2017) stated that there will be various
obstacles in terms of developing an organisation in the global context. The demographic factors
such as location, culture, economy as well as living standard of people will be a big challenge to
a retail organisation. Availability of resources will also affect the operations as higher tax
charges or tariffs will affect a retail business in developing efficiencies.
SECTION 4
Activities and Timescale
Activities 1st week 2nd week 3rd week 4th week 5th week
Idea generation
Communicating plan
Analysing the cost
Analysing time
Conducting market survey
Data Collection
Analysing the gathered information
Communicating the outcomes
Suggesting changes in operations
Drafting development plan
Final look through
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Submission
SECTION 5
Research methodology
Research philosophy Interpretivism
Research approach Deductive
Research Design Quantitative
Sampling Simple random sapling
Sample size 15 Professionals of Tesco Plc
Data collection Primary Data collection
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REFERENCES
Books and Journals
Atkin, D., Faber, B. and Gonzalez-Navarro, M., 2018. Retail globalization and household
welfare: Evidence from mexico. Journal of Political Economy. 126(1). pp.1-73.
Pindzo, R. and Radulovic, D., 2017. THE IMPACT OF THE GLOBALIZATION ON
TOURISM INDUSTRY. ORGANISATIONAL BEHAVIOR AND TYPES OF
LEADERSHIP STYLES AND STRATEGIES IN TERMS OF GLOBALIZATION. p.66.
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