Analyzing Tesco's Global Expansion and Market Position

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RESEARCH PROPOSAL
HOW GLOBALISATION CAN DRIVE TESCO TO SUCCESS

Table of Contents
EXECUTIVE SUMMARY..................................................................................................................................... 2
INTRODUCTION................................................................................................................................................... 3
BACKGROUND OF THE STUDY..................................................................................................................... 4
RESEARCH AIMS AND OBJECTIVES............................................................................................................5
RESEARCH QUESTIONS................................................................................................................................... 5
LIMITATIONS OF THE STUDY....................................................................................................................... 6
SCOPE OF THE STUDY...................................................................................................................................... 6
GANTT CHART..................................................................................................................................................... 7
LITERATURE REVIEW...................................................................................................................................... 8
RESEARCH METHODOLOGY....................................................................................................................... 10
SAMPLE AND SAMPLE SIZE........................................................................................................................ 11
DATA ANALYSIS............................................................................................................................................... 11
REFERENCES...................................................................................................................................................... 12

EXECUTIVE SUMMARY
This research is mainly conducted to know the beneficial elements of globalization that
can be helpful in enhancing the growth and success of Tesco in the global business
environment (Reader, 2017). For understanding the advantages and concept of
globalization this report will be selecting Tesco that is a multinational retailer
organization of UK. The main aim of this research is to analyse the positive impact of
globalization that is helpful for the success of Tesco. The organization wants to increase
its revenue and profit by maintaining its effective position in the global market. Apart
from this, Tesco is gaining different competitive advantages from the market by making
effective plans and strategies (Najam et al., 2016).
For this research, the mixed method will be adopted by the research which involves the
secondary and primary research approach (Shahbaz et al., 2017). The secondary
research approach is helpful in gaining deep information and knowledge about the
specific topic. The primary research is helpful in gaining actual reviews of the people.
The primary research can be done with the help of using a questionnaire, interview, and
other methods that are helpful in gaining realistic results. The research can be used for
further studies and give an accurate review that is gained by conducting primary and
secondary research approach (Goryakin et al., 2015).

INTRODUCTION
Tesco Plc. is the widest known food suppliers of the UK and daily needs material
organization which was founded in 1919 by Jack Cohen (Shahbaz et al., 2017). Tesco is
one of the most successful names in the global market that is leading to their services
and products. Globalization is a concept that allows top trade freely across the national
boundaries that is helpful for the company to earn more profit from the business. The
concept of globalization has changed the pattern of business and enhanced the benefits
for the companies to maintain their brand image.
Globalization is generally used for trading the services and products internationally. It
has been observed that the production, financial situations, and competition level in the
industry have been enhanced after globalization (Goryakin et al., 2015). This
assignment will be discussing the different elements of globalization which leads Tesco
towards success. The market size has been increased after the globalization that is
really beneficial for Tesco to gain profit and brand image in other nations as well. A brief
discussion about globalization and its benefits will be presented in the report.
Secondary and primary research methods will be taken in the research to find accurate
outcomes (Shi et al., 2018).

BACKGROUND OF THE STUDY
Jack Cohen has founded an organization in order to provide the necessary goods for the
healthy living for the people. The company was originally associated in the year 1919
(Wood et al., 2016). Tesco is one of the most successful names in the global market that
is leading to their services and products. As per the evaluation of 2018, it has been
found that the company is serving its services and products in many other countries like
Thailand, Hungary, India, Ireland, and others. There are around 6,654 stores of Tesco in
different locations and providing services to the customers according to their needs and
requirements (Zarqan, 2017). There are approximately 470,000 employees currently
working in the company and doing efforts to attain the goals and objectives of the
organization.
In the global market, the company is having a reputed name that is really beneficial in
enhancing their profit and revenue. It is a 4th biggest retailer company in the world after
Wal-Mart, Carrefour, and Metro (Basha et al., 2016). The company is using innovative
and different ideas to serve attractive services to the customers as compared to the
other competitors. The globalization has positively impacted the business of Tesco
because the company is having effective productivity and brand image because of
globalization. This report depicts the different elements of globalization that leads
Tesco towards success. The research will be conducted by using secondary and primary
research method (Balaji et al., 2018).

RESEARCH AIMS AND OBJECTIVES
The key aspect to the study has been associated with the analysis of the globalization
driven success for the TESCO and indulging its impact (Quinlan et al., 2019). The
organization wants to increase its revenue and profit by maintaining its effective
position in the global market. Apart from this, Tesco is gaining different competitive
advantages from the market by making effective plans and strategies. The report will be
assessing different circumstances and issues that have been faced by Tesco for entering
the global market.
 To analyse the opportunities and competitive advantages that have been gained
by Tesco by serving in the Global market.
 To know the compensations of the global business environment for Tesco.
 To know how globalisation can drive Tesco towards success.
 To analyse the increasing productivity and revenue of Tesco due to globalization.
RESEARCH QUESTIONS
1. How globalisation can drive Tesco towards success?
2. In what manner globalization can be beneficial for increasing the productivity of
the company?
3. Do you think that Tesco is earning more profit after entering into the global
business environment?
4. At what level the performance of the employees has been improved after
entering the global market?

LIMITATIONS OF THE STUDY
The research has been faced a lot of issues and challenges in taking permission to
conduct research for Tesco (Loud et al., 2016). The researcher is targeting the
employees of the organization and they can give different reviews and answers that can
be tough to collect the appropriate information. The researcher needs to assure the
candidates that their private information will remain confidential that is a big
responsibility for the researcher. Apart from this, the researcher needs to select an
appropriate sample size and sampling method to collect accurate data (Murakami et al.,
2016).
SCOPE OF THE STUDY
This research study can be used for further research. The gained data can be beneficial
to compare the previous and current position of the company. Apart from this, the
research can be beneficial for the company to know their current situations and their
brand image in the market (Murakami et al., 2016). The research can be used for further
studies and give an accurate review that is gained by conducting primary and secondary
research approach.

GANTT CHART
ACTIONS WEE
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WEE
K 2
WEE
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WEE
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WEE
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WEE
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WEE
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RESOURCEFU
L IDEA
SCOPE OF THE
RESEARCH
AND
QUESTIONNAI
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QUALITATIVE
RESEARCHER
S INPUT
REVIEW
APPROVAL
FROM TUTOR
PRIMARY
AND
SECONDARY
RESEARCH
DATA
COLLECTION
DATA
ANALYSIS
PROJECT
REVIEW
FINAL
DOCUMENTA
TION

LITERATURE REVIEW
According to Lavicza et al (2015), Globalization is generally used for trading the services
and products internationally. It has been observed that the production, financial
situations, and competition level in the industry have been enhanced after globalization.
The organization wants to increase its revenue and profit by maintaining its effective
position in the global market. Apart from this, Tesco is gaining different competitive
advantages from the market by making effective plans and strategies. There are
different strategies and plans made by Tesco for entering the global market and for
maintaining their position in front of the customers and other organizations
(Georgilakis and Hatziargyriou, 2015). Tesco has used the competitor analysis for
analysing the completion level in the market so that the company can make accurate
strategies to compete with the competitors in the market.
How globalisation can drive Tesco towards success
Gugler (2017) states that globalization is a term that has given the opportunity to the
organizations to enhance their business by trading out of the limits. This is the largest
network that can be used by the companies to sell and purchase their products and
services. The term globalization mainly used to understand the international economies
in which there are many elements that are helpful in enhancing the profitability of a
particular organization (Blais et al., 2017). International trade, foreign direct
investment, capital flows, migration, mergers and acquisitions are some terms which
can be seen in the globalization. It is clearly observed that the globalization has been
really beneficial for Tesco to earn profit from the global market by which the company
can increase its brand image successfully (Tremlett and Zhao, 2017).
Analyse the opportunities and competitive advantages that have been gained by
Tesco by serving in the Global market
According to Geyskens (2018), Tesco is having effective services and strong human
resource power that is helpful in gaining competitive advantages from the market.
Apart from this, there are different plans and strategies are used by Tesco for entering
the global; market. The revenue and financial situation of the company has been
enhanced after the globalization. It has been observed that the globalization has given
the opportunity to expand their business successfully (Tremlett and Zhao, 2017). The

branded and innovative products are the reason by which the customers get attracted
to the organization.
Compensations of the global business environment for Tesco
As per the review of Riboldazzi (2016), there are many benefits of globalization have
been noticed for Tesco. The global business environment is having different advantages
that can be beneficial for the growth of the organization. It provides sustainability to the
company that is helpful in enhancing the efficiency and productivity of the organization
(Alexis, 2018). Tesco has expanded its business in different nations like Thailand,
Hungary, India, Ireland, and others that are helpful in increasing the profit and
reputation of the company. Moreover, there are around 6,654 stores of Tesco in
different locations and providing services to the customers according to their needs and
requirements that are due to globalization (Haider et al., 2017).
Analyse the increasing productivity and revenue of Tesco due to globalization
According to Gugler (2017), The marketing and production has underlay the
importance of the globalization in terms of providing profit to the businesses. It has
been identified that the profitability of the organization has been increased by 60%
after globalization. There are many technical advancements has been done after the
globalization is helpful for creating innovative products and services (Musa and
Mohamad, 2018). It has been identified that the performance of the employees has been
improved after the globalization. Efforts of the employees are helpful in attaining the
desired goals and objectives of the business. Overall it can be said that the globalization
has increased the productivity and revenue of Tesco (Musa and Mohamad, 2018).

RESEARCH METHODOLOGY
PRIMARY AND SECONDARY RESEARCH APPROACH
This is one of the most important elements of the research. Research method needs to
be selected according to the type of research. This is the way by which the researcher
can gain accurate outcome from the research (Wood et al., 2016). For this research, the
mixed method will be adopted by the research which involves the secondary and
primary research approach. The secondary research approach is helpful in gaining deep
information and knowledge about the specific topic. This topic has been researched by
many researchers that can be beneficial to gain accurate results for the current research
(Najam et al., 2016). The actual relations to the point of view of the individuals involved
in the study can be predicted with the help of quantitative measures. The primary
research can be done with the help of using a questionnaire, interview, and other
methods that are helpful in gaining realistic results. Questionnaire method will be used
in this research for conducting the primary research in which the random sampling will
be adapted to select the targeted audience. The primary and secondary both the
research will be appropriate for this research report to gain accurate results (Goryakin
et al., 2015).
QUALITATIVE AND QUANTITATIVE RESEARCH APPROACH
The qualitative and quantitative research approach will be used by the researcher to
know the actual results which can be used for further studies (Reader, 2017). The
qualitative research will present the different strategies and plans that have been used
by Tesco in the global market and can be associated with primary measures that will be
helpful in taking an interview, a survey by using a questionnaire that will provide
reviews of the participants (Georgilakis and Hatziargyriou, 2015). The Positivism
approach can be really helpful in managing the complete research project accurately.
This research will be using the deductive method and positivism approach to gain the
data (Basha et al., 2016).

SAMPLE AND SAMPLE SIZE
Sampling is one of the important decisions for conducting primary research. There are
different sampling methods available that can be used according to the pattern and
format of the research (Shi et al., 2018). This research will be using the random
sampling method to select the target audience. For this research, the employees of
Tesco are targeted by the researcher because they will be able to provide accurate
information about the company and the impact of globalization on its business. The
sample size will be 100 for this research to handle the survey accurately (Basha et al.,
2016).
DATA ANALYSIS
The data analysis is the process in which the finding and collected data will be analysed
and assessed by the research to conclude the final results. This research will be
adopting the statistical method for analysing the collected data (Shahbaz et al., 2017).
The gained results will be presented in the form of graphs, charts and numeric form that
would be involved in the study. The graphical presentation of the collected data will
direct on the reviews and answers of participants involved in the study. Data analysis
will be conducted to assess the data that is gained from the primary and quantitative
research approach. The generation of the appropriate result is the configuration
through which the business can be appropriately managed (Balaji et al., 2018). The
research report will be analysing the positive impact of globalization on the growth and
success of Tesco. It has been analysed that the globalization has impacted the trade and
financial situation of the market positively. Apart from this, Tesco has gained different
competitive advantages that are beneficial for enhancing their growth in the market.
This aspect for the study will be carried out in the entire work.