Analyzing Tesco's Globalization Strategy: Case Study

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How Globalization Can Drive Business Success, A Case
Study of Tesco
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Table of Contents
Task 1...............................................................................................................................................4
Task 2...............................................................................................................................................4
a) Introduction.................................................................................................................................4
b) Literature Review........................................................................................................................9
2.1 Introduction............................................................................................................................9
2.2 Globalization..........................................................................................................................9
2.3 Impact of globalization on business....................................................................................10
2.4 Challenges of globalization on business..............................................................................10
2.5 The ways globalization is influencing business success......................................................11
2.6 Gap of the literature.............................................................................................................11
2.7 Summary..............................................................................................................................12
c) Research Methodology..............................................................................................................13
3.1 Introduction..............................................................................................................................13
3.2 Research philosophy................................................................................................................13
3.4 Research approach...................................................................................................................13
3.5 Research design.......................................................................................................................14
3.6 Data collection method............................................................................................................14
3.7 Sampling method and sample size...........................................................................................15
3.8 Data analysis method...............................................................................................................15
3.9 Ethical considerations..............................................................................................................15
3.10 Timeline.................................................................................................................................15
d) Data analysis and interpretations...............................................................................................17
4.1 Data analysis............................................................................................................................17
4.1.1 Quantitative data collection: Survey of employees..............................................................17
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4.1.2 Qualitative data collection: Interview of Managers..............................................................25
4.1.3 Secondary data collection.....................................................................................................26
4.2 Interpretation............................................................................................................................28
e) Research outcomes....................................................................................................................30
f) Reflection & Recommendation for alternative research methodology......................................35
g) Conclusion.................................................................................................................................35
Reference List................................................................................................................................36
Appendix........................................................................................................................................39
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Task 1
Refer to Appendix
Task 2
a) Introduction
1.1 Introduction
According to Crane and Matten (2016), globalization is a modern concept that helps the
organizations to integrate the various technological methods and features within the operational
activities and it helps the organizations to conduct their trade operations globally. As the
organizations tend to conduct their business operations globally, this implies the fact that the
organizations have to initiate their operations in the different markets found abroad. According to
Deresky (2017), some professionals associated with managing the operations in international
markets help to include the different steps of operations management by being influenced by the
aspects of globalization.
The term globalization has become familiar to the world, which indicates the growing
interdependence of the world’s economies, culture and populations, through cross – border trade
in goods and services, investment flow, technology, people and information. Although the
nations have developed the economic partnership for facilitating these movements, the term
globalization has become popular in early 1990s, after the cold war. In the business context, the
term indicates international trade and some investment flows through advanced economies. This
is the process of integration and interaction within people, companies and government
throughout the world. This phenomenon has been driven by advancement of transportation and
communication technology. It is primarily an economic process related to integration and
interaction, associated with cross – border social and cultural aspects. Considering the global
approach, the organizations are viewing globalization as a driver of their business success in the
global platform. However, globalization, as an economic and political phenomenon, is also
challenging for the marketers. Considering this, the following assignment is attempting to focus
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upon understanding how globalization is influencing or driving organizational success, with a
key focus upon Tesco, UK.
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1.2 Background of the study
Globalization has been defined as the process for interacting and integrating people, companies
and government worldwide. Aligning with the principles and aspects of globalization, the
organizations are aligning their business strategies, to gain success in the global market. In one
hand, globalization is offering a range of benefits for expanding the business globally; on the
other hand, organizations often face difficulties to integrate it successfully. Incorporation and
implementation of the different business activities within the aspects of globalization have been
executed by the organization to achieve the goals and targets properly. According to
Rittinghouse and Ransome (2017), the utilization of the advanced technologies tends to
implement the required strategies that would help in executing the operational activities of the
organization. Tesco follows the different concepts of globalization. Globalization tends to link
the world economy that is interdependent and linked up. The networking of the global markets is
very stable and effective and it helps in utilizing the several strategies to execute the different
operational activities of the organization.
1.3 Rationale of the study
What is the issue?
The issue revolves around the various concepts that are followed by the organization. Tesco
needs to implement the specific strategies to execute the operational activities of the
organization. Tesco tends to devise modern and advanced strategies to execute the operational
activities of the organization. The different featuring organizations tend to represent the various
attributes related to the operational activities of Tesco. According to Avgerou and Walsham
(2017), there are various characteristics features of the operational activities that are highlighted
with the help of conducting projects by utilizing the technological methods and concepts due to
globalization. The issue also revolves around the fact that the concept of globalization shall be
established within the organization of Tesco. The issue also explores the ways by which
organizational success is achieved by the organization.
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Why is the issue?
By utilizing the different modern and advanced technological methods and concepts within the
organization, Tesco can organize and conduct the various business operations in a smooth and
efficient manner. Sometimes, the barriers and obstacles exist within the path of the different
business operations being executed in the organizations conducting their trade operations in the
different countries around the world. According to Davenport and Harris (2017), different
technological systems followed in the organization of Tesco tends to cause problems in the
execution of the business operations and conducting the business projects of the organization.
The problems also lie in the fact that different organizations cannot continuously spend capital
constantly in order to develop the marketing strategies and helping in the manufacture of
products.
What is the issue now?
The organization of Tesco tends to devise specific strategies to deal with the changing
technologies and the business scenario of the organization. Tesco needs to revamp the different
departmental and functional units within the organizational sphere to adapt to the modern trends
going on in the market. Tesco needs to strengthen its workforce and recruit more talented and
skilful employees within the organization. According to Lasserre (2017), the organization needs
to adopt the specific marketing strategies based on the concept of globalization to cater to the
different needs and requirements of the customers.
How will the study shed light on it?
The research study being conducted upon identifying and establishing the concept of
globalization helped in executing the different business operations related to the organization of
Tesco. It tends to adopt specific modern practices with the utilization of advanced technologies.
The study also considers the different challenges faced by the organization Tesco, as they tend to
involve various concepts of globalization within the organization. It helps in development of the
products and services by the organization. Different features and concepts are aligned with
globalization and it helps in the execution of the varied range of activities and operations within
the organization of Tesco. Different modern and advanced concepts being practiced within the
organization tends to help the organization to achieve the specific targets and goals. Tesco can
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abide by the strategies that are recommended to them. The organization needs to adopt different
methods and concepts of technology and their categories to execute the operational activities
within the organization. The organization Tesco tends to recommend the strategy of changing the
way of operating in the market that helps the organization to reach out to more customers and
maximize their profits.
1.4 Research aim
The key aim of the current study is to analyse how globalization is driving the business success
at Tesco, UK.
1.5 Research objectives
Based on the above research aim, the following objectives have been developed.
 To conceptualize globalization
 To understand how globalization is driving organizational success at Tesco
 To identify challenges the organization facing regarding globalization
 To recommend key strategies to successful globalization at Tesco, UK
1.6 Research questions
In order to meet the research objectives, the following research questions have been answered in
the study.
 What is globalization?
 How does globalization drive organizational success at Tesco?
 What are the challenges Tesco is facing related to globalization?
 What key strategies could be recommended to Tesco, UK for successful globalization?
1.7 Summary
Globalization and its various impacts have changed the way by which different business
operations are executed within the organization. The concept of globalization has been
established in different organizations that conduct their trade operations in the different countries
around the world. The concept of globalization and the various features related to it tends to
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bring about changes within the functioning of the departmental units with the help of utilizing
technological methods and features.
b) Literature Review
2.1 Introduction
A review of literature involves analyzing the different modern articles, journals, books to
identify and establish the different features and aspects related to the operational activities of the
organization Tesco. Information based on the collection of modern data tends to help the
literature review to be conducted on the research topic in a specified manner. The section
provides the much-needed support to the different activities that help in execution of the
operational activities with the help of implementing the technologies.
2.2 Globalization
According to Sassen (2016), a brand new world economic order is created with the help of
following the concept of globalization within the organizations that conducts their trade
operations in the different countries around the world. Globalization has several impacts upon
the business operations of the organizations around the world. According to Cusolito et al.,
(2016), the concept of globalization is established with the help of following some specific
strategies to revamp the operational management approaches within organizations and in Tesco
covered under this work is good. The world is considered as a global marketplace and a stable
networking style is established by different countries through conducting the trade operations in
the countries around the world. The concept of globalization and its various traits and features
are followed by the different organizations to execute the operational activities and business
operations of the organization of Tesco.
Globalization tends to adopt the specific practices for implementation of the strategies to execute
the operational activities of the organizations. According to Cusolito et al., globalization and its
various features are involved by the organization Tesco to create value added products and
services within the organization through proper planning and strategizing by the management of
Tesco. Tesco is the market leader in the retailing sector in the country of UK and it thus requires
enhancing its quality of producing different modern and advanced products and services that
align with the concepts and methods of globalization.
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2.3 Impact of globalization on business
Different modern advancements in the fields of technology and communication has helped in
enhancing the quality of business activities and operations carried out by the organization Tesco.
Tesco also adopts the specific strategies to promote the marketing of the products and services
manufactured and provided by the organization. The concept of globalization has undergone
changes from the past and it helped in providing newer and modern designs within the
manufacturing of the products. According to Murphie and Potts (2017), globalization tends to
involves uses of technological concepts and methods in executing the activities of the
organization Tesco to develop the different systems of technology and online services within the
organization. The different barriers of trade operations exist within the execution of the
operational activities of the organizations. According to Bailey et al., (2018), Tesco also devises
policies to adapt to the changing market situations within the markets throughout the world and
helps in the utilization of the technological methods and concepts in the organization to
manufacture and develop newer products and services that are designed in a unique manner.
According to Schaltegger and Burritt (2017), the advent of modern and advanced technological
methods and features in the manufacture of products and services and helps in ensuring that the
online services and delivery systems are developed in a modern and advanced manner to provide
the services to the customers in a systematic manner and by following a devised method. The
involvement of digital technological concepts in the varied range of functional activities of the
organization helps in improving the quality of the products and services manufactured and
delivered to the numerous customers. Delivering high quality products and services would help
Tesco to register quality performance in the market and execute the operational activities
smoothly. Satisfaction of the customers is thus developed by following the different strategies
within the organizational sphere of Tesco. The development of the online services within the
organization helps Tesco to revamp their brand image and ensure that the operational activities
are executed properly within the organization.
2.4 Challenges of globalization on business
Technologies that are modern in nature and implements the different specific strategies tend to
ensure that the operational activities within the organization are executed properly and in a
smooth and efficient manner. Globalization tends to face numerous challenges that are solved
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within the organization of Tesco. According to Eastman (2018), existence of the varied
technological methods and services tends to create problems in the organization regarding
consideration of the different technological methods and concepts followed by the management
of the organization. Some technological services adopted by Tesco under its organizational
sphere and framework tend to create problems as they have flaws in them and they cannot
operate in different infrastructures. The management of Tesco tends to have problems with the
changing market conditions of the different countries throughout the world. Therefore,
technologies have to be tested and then adopted by the organization to execute the operational
activities of Tesco. According to Eastman (2018), Tesco also encounters problems related to
developing the strategies of the organization associated with integrating the modern and
advanced technologies within the execution of the varied range of activities and provision of
services to the different customers of Tesco.
The organization Tesco cannot spend much continuously in developing the strategies for
integrating the technological methods and features within the organizational activities and
execution of the business operations. Therefore, it is also an obstacle in the path of conducting
the different business operations of the organization.
2.5 The ways globalization is influencing business success
According to Gilpin (2016), Globalization is a modern concept that helps the organizations
throughout the world to execute the operational activities and business activities smoothly and in
an efficient manner. Globalization has helped in influencing the different necessary operations
of the organizations by helping them to conduct their activities and register success in their
business performance. The modern global economy that exists in the present times tends to adopt
the strategies integrated by the technological methods. The technological methods and concepts
tend to have a positive impact upon the organizational culture and management of the different
projects. Globalization has improved the way trade is being carried out and has helped the
organizations to achieve success in exhibiting their business performance.
2.6 Gap of the literature
The research study being conducted tends to identify the different challenges and obstacles faced
by the organizations to devise strategies integrated with the modern and advanced technological
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methods and concepts. The study does not relate to the result of the various obstacles lying in the
path of the business operations performed by the organisation.
2.7 Summary
The concept of globalization has helped in implementing several modern and advanced
technological methods and concepts within the organizations conducting their trade operations in
different countries. Obstacles identified within the execution of the technological methods and
concepts within the organizations tend to be improved with the help of proper decision making
by the organizations.
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