Impact of Globalization on Tesco's Business: A Case Study Analysis

This report is a comprehensive analysis of the impact of globalization on Tesco's business operations and success. The study begins with a research proposal outlining aims, objectives, research questions, and rationale, followed by an extensive literature review on the importance of globalization for business growth, its role in shaping the future of business, and the effectiveness of joint venture strategies. The research methodology includes a survey of Tesco managers to gather data on various themes, such as the impact of globalization on opportunities, customer identification, business operation costs, and employee performance. Data analysis and interpretation are presented through tables and diagrams, revealing insights into Tesco's use of joint ventures, the challenges it faces in the global market, and the strategies it employs. The report concludes with research outcomes, recommendations for alternative research methods, and a reflection on the investigation process, emphasizing the importance of globalization in achieving business growth and suggesting direct exporting as a potentially more effective strategy for Tesco. The report highlights key findings related to the advantages and disadvantages of globalization, emphasizing on cultural identity and business profit.

Unit 11 – Research Project

Table of Contents
TASK 1............................................................................................................................................3
A ) Research proposal form....................................................................................................3
B) Research Ethical form.......................................................................................................7
TASK 2............................................................................................................................................7
A) Introduction.......................................................................................................................7
B) Literature Review..............................................................................................................8
C) Research Methodology.....................................................................................................9
D) Data analysis and interpretation......................................................................................12
E) Research Outcomes (Conclusion and recommendations)...............................................22
F) Reflection and recommendation for alternative research methods.................................22
G) CONCLUSION.........................................................................................................................23
REFERENCES..............................................................................................................................24
APPENDIX 1.................................................................................................................................26
APPENDIX 2.................................................................................................................................27

TASK 1
A ) Research proposal form
Aims and objectives
Aims: “To analyse the impact of globalization on business success” – A case study of Tesco.
Objectives:
 To examine the importance of globalization in context of business growth.
 To develop the understating about role of globalization in shaping the future of business
 To determine the effectiveness of Joint venture strategy adopted by Tesco for ensuring
success in international market.
 To suggest the ways which can be utilized by Tesco for improving business performance
in international market.
Research questions
 To examine the importance of globalization in context of business growth.
 To develop the understanding about role of globalization in shaping the future of business
 To determine the effectiveness of Joint venture strategy adopted by Tesco for ensuring
success in international market.
 To suggest the ways which can be utilized by Tesco for improving business performance
in international market.
Research Rationale
As due to globalization there has been reduction in barriers to enter into new market. In
addition to this, international trade between nations in products as well as services are growing at
very faster rate than domestic production. As a result of which many organization in retail sector
such as Tesco can not depend on the domestic market for generating profit for long time
(Salomon, 2016).. Reason for choosing the topic is to assist business entity in ensuring that
whether their decision related to expansion of business in right or wrong In addition to this,
scholar wants to increase their knowledge about the concept of globalization and the way it
effects success of the firm.
Literature review
Importance of globalization in context of business growth.
According to the view of (Andersson and Andersson, 2017), globalization is important in
order to foster economic growth of business. Expansion of business at international level is

crucial for overall development of company. Thus, through globalization an organization can
increase profitability and sales. According to the perception of (Ang, Benischke and Doh, 2015),
an enterprise can increase its marketing share by expanding business at international level. As
per the thinking of the author Yan, (2016), aan organization by expanding business at global
level can have easy access to capital, technology and other resources which are required for the
development of business.
Role of globalization in shaping the future of business.
As per the opinion of (Asongu, Koomson and Tchamyou, 2017), globalization plays
crucial role in the development of company. Expansion strategy plays significant role in assisting
the firm in improving business performance.
Effectiveness of Joint venture strategy for ensuring success in international market.
According to the thinking of author (Chetty, Ojala and Leppäaho, 2015), joint venture
strategy is effective in context of major project implemented for expansion of business in
different nations simultaneously. This author, states that joint venture strategy is appropriate for
exploiting the business opportunities and minimizing the adverse consequences of globalization.
Thus, an organization can adopt strategic partnership strategy as this will assist them in ensuring
success .
Strategies which can be used by Tesco for improving business performance in international
market
According to the thinking of (Coe and Wrigley, 2017), business entities need to develop
the flexible strategies, as this will assist them in reducing the negative effect of changes bin
global factors on their business operations and hence will help an organization in improving
business performance. The author argues that, an enterprise need to concentrate on producing
high quality as well as low costs products as this is the best strategy of improving organizational
performance. According to him, business entity need to utilize high impact marketing as this
will assist an enterprise in enhancing their performance.
Activities and Time scale

Activities Week
1
Week 2 Week
3
Week 4 Week
5
Week
6
Week
7
Week
8
Week
9
Wee
k 10
Research
proposal
Aims and
objectives
Literature
review
Research
methodolo
gies
Data
collection
Data
analysis
Data
interpretati
on
Finding
and
conclusion
Recommen
dations
Execute
the plan

Submissio
n
Gnatt chart
Research methodology
Research methodology is the different methods used by research in order to execute
investigation in systematic manner (Springer, 2018). The different methodology which will be
used by scholar for present study are :
Research type: In context of the present research, research considering the nature of
subject matter will conduct the qualitative research. Rationale for selecting the qualitative
research type is that it is beneficial in context of addressing as well as developing the
understanding about the problem. It also helps scholar in identifying the root cause of the
specific issue.
Research approach : It is basically a process which is conducted by scholar for gathering
of facts as well as figures related to the topic. There are two research approaches these are

deductive and inductive. Investigator ill use inductive approach for the present study. The
rationale for choosing inductive research approach is that it enables investigator to form early
tentative theory which can be explored. In addition to this, inductive research approach also
helps scholar in developing the depth understanding about the phenomenon.
Research philosophy: It provides the information about the techniques which can be
utilized for collection , interpretation and analysis of information. Research philosophy can be
categorized into two portions these are positivism and interpretivism. Researcher will utilize
pragmatist research philosophy for executing the investigation process on specific topic.
Research onion is generally utilized for explaining the research methodology. The identification
of the research philosophy is positioned at the outer layer of the ‘research onion It consists of
basically two lays that is inner as well as outer. The scholar has chosen pragmatist research
philosophy based on the reason that effect of globalization can not be analyzed. In addition to
this, other rationale for selecting the specific research philosophy is that researcher perceives
pragmatists research philosophy will assist them in yielding better research outcomes. This
specific research philosophy is appropriate for the present study because a phenomenon such as:
specific problem about globalization explained by the researcher on the basis of the already
established research and literature. Scholar has selected the interpretivism research philosophy
considering the research questions as well as nature of the study.
Research design : It a technique which is used by investigator for combining different
components of research in logical manner. The different types of research design which are
commonly used by investigator are descriptive, exploratory, experimental and explanatory. In
context of present study, scholar will use descriptive research design. Investigator has used
descriptive research design for increasing their knowledge about the impact of globalization on
business success. In addition to this, descriptive research design provides researcher an ease in
describing the behavior of subject.
Data collection : Facts and figures related to the topic can be gathered mainly from two
sources these are primary and secondary sources. Investigation in present research will
accumulate information related to the topic by using both primary and secondary source.
Methods that will be used for gathering the primary data is interview and questionnaire methods.
In addition to this, researcher will use books, online article, TESCO financial report for

accumulating secondary information. The reason for choosing to collect data from both the
sources is that it enables researcher to gather in detailed as well as huge amount of information
related to the topic. Open ended question has been included in the questionnaire form is that
scholar perceives that this technique will help them in getting relevant information.
Sampling: It is the systematic procedure of selecting few people as participants in
research (Yan and Luo, 2016). There are two methods of sampling methods these are probability
and non -probability. Researcher will utilize probability sampling in present study. There are
several techniques which can be utilized for selecting the sample these are simple, cluster,
systematic random sampling. Investigator will use purposive sampling technique in present
investigation.
Data analysis : This procedure involves refining of information. The objective of data
analysis is to extract useful data from huge amount of information. Data analysis assist
researcher in reaching to the conclusion. In context of present study, scholar will use them-antic
analysis for analyzing the information. Designing of the themes will be based on the questions
and answer provided by participants.
B) Research Ethical form
In APPENDIX
TASK 2
A) Introduction
Background of the research
The globalization is worldwide trend due to which an integration between the economies
has been possible. It has provided firm an opportunity to expand their business at large scale.
Because of globalization there has been decline in trade barriers and increase in trade between
countries which is eventually effecting the growth as well as success of organization.
Globalization has both positive and negative effect on business performance of companies. In
context of business globalization brings opportunity to increase efficiency as well as productivity
which is very much essential for growth of organization.
B) Literature Review
Importance of globalization in context of business growth.

According to the view of (Cohen, 2018), globalization is important in order to foster
economic growth of business. He states that, expansion of business at international level is
crucial for overall development of company. As per the opinion of through globalization an
organization can increase profitability and sales. thus, an enterprise can increase its marketing
share by expanding business at international level. an organization by expanding business at
global level can have easy access to capital, technology and other resources which are required
for the development of business. , firms can increase revenue by producing high margin products
by launching them in international market. operational and other costs can be minimized through
global purchasing power. Further, globalization is an opportunity which can be captured by
companies in order to foster business growth. According to him, globalization is a threat to
cultural as well as economic prosperity in context of business.
Role of globalization in shaping the future of business.
As per the opinion of (Connelly, Shi, Hoskisson and Koka, 2018), globalization plays
crucial role in the development of company. According to the perception of him, expansion
strategy plays significant role in assisting the firm in improving business performance. The
author states that, globalization plays significant role in encouraging the companies to facilitate
collaboration which further assist them in maintaining the business sustainability as well as helps
in fostering business growth. According to the thinking of him, globalization act as motivator
which highly influences enterprises to produce innovative goods and launch such products in
global market. The author states that globalization is the major driver which inspire companies
to expand their business at international level and have bright future.
Effectiveness of Joint venture strategy for ensuring success in international market.
According to the thinking of author (De Villa, Rajwani and Lawton, 2015), joint venture
strategy is effective in context of major project implemented for expansion of business in
different nations simultaneously. he states that joint venture strategy is appropriate for exploiting
the business opportunities and minimizing the adverse consequences of globalization. As per
him, an organization can adopt strategic partnership strategy as this will assist them in ensuring
success. The author also states that strong strategic alliance with competitors can assist an
enterprise in increasing the survival of company in international market.

Strategies which can be used by Tesco for increasing the chances of success in
international market
According to the thinking of (Dougherty and Akgun, 2018), business entities need to
develop the flexible strategies, as this will assist them in reducing the negative effect of changes
in global factors on their business operations and hence will help an organization in improving
business performance as well as increasing the chances of success . The author argues that, an
enterprise need to concentrate on producing high quality as well as low costs products as this is
the best strategy of improving organizational performance. As per the view of (Dougherty and
Akgun, 2018), business entity need to utilize high impact marketing as this will assist an
enterprise in enhancing their performance. Thus, many enterprises can need to concentrate on
improving their business operations as well as management system, as this will assist them in
ensuring success. The author argues that an enterprise in order to get success in the international
market needs to develop skills and competencies. According to him, an enterprise need to adopt
a global view for getting success .
C) Research Methodology
Research methodology can be defined as the strategies, approaches, philosophies used by
the researcher in order to accomplish desired objective. It is very much important for
investigator to select the best research approach as it will help them in generating the desired
outcome. There are many methods which has been utilized by scholar in present study these
are :
Research type : The selection of the type of research is completely based on the nature of the
subject matter (Homann, 2016). There are two types of research these are qualitative and
quantitative. Qualitative research is a method of gathering non numerical data related to the
topic. It can also be considered to be as procedure of naturalistic investigation which assist
researcher in developing the detailed understanding about the phenomenon in natural setting.
Quantitative research type, such form of investigation have focus on objective measurement as
well as statistical and numerical analysis. This type of research is conducted in order to gather
numeric or quantifiable data related to the topic. In context of present study, investigator has
conducted the qualitative research.

Research approach : it is basically a plan which is created by scholar related to the execution of
different activities during the research. Inductive and deductive are the two type of approaches
which are most commonly used by researcher (Khamaksorn, Kurul and Tah, 2017). Inductive
research is mainly concerned with the generation of new hypothesis from the information
collected during the time of investigation. Deductive research approach emphasizes on testing
the theory. In context of present study, scholar has utilized inductive research approach.
Research design : It can be considered to be as a strategy adopted by investigator for
performing the different activities during the investigation. Few popular research design which
are generally used by the researcher are explanatory, exploratory, experimental and descriptive.
Explanatory research design is considered to be as an attempt for connecting the ideas for
developing the understanding between costs and effect. Exploratory research design are utilized
basically for the issue which has not been clearly defined. Experimental research design is the
primary approach which is generally used for studying the relationship between two different
variables.
Research philosophy: It is utilised by scholar in order to develop the understanding
about research. Research philosophy consists of assumptions about the techniques which can be
implemented in order to conduct various activities during the investigation (KiM and Caporaso,
2016). Few popular and most commonly used research philosophy are positivism and
interpretivism. Investigator in present study has utilised interpretivism research philosophy. This
specific research philosophy is appropriate for the present study because a phenomenon such as:
specific problem about globalisation explained by the researcher on the basis of the already
established research and literature. Scholar has selected the interpretivism research philosophy
considering the research questions as well as nature of the study.
Data collection : The most important research activity. There are two types of data these
are primary and secondary data. Primary data is also known as first hand information which is
gathered directly by scholar utilising the various techniques such as survey, interview ,
observation , questionnaire, focus group etc. Secondary data also recognised as second hand
information which can be easily access as they are present online as well as in libraries. In
context of present study, researcher has utilised questionnaire for accumulating the latest facts

and figures related to the topic (Krugman, 2017). In addition to this, researcher has made use of
books, journal, articles and internet for accumulating the secondary data.
Sampling : This activity has been performed by scholar considering the limitation of
time as well as resources. Probability and non probability are the two most commonly used
sampling method. Probability sampling is a technique in which every individual in the
population has an equal chance to get selected as the participant in research (Mukherjee, 2016).
Non- probability sampling, the odds of any member can get selected a participant. In context of
present study, scholar has utilised the non probability sampling. In addition to this, researcher
has utilised the purposive sampling as investigator is aware amount the participants from whom
the information related to the topic impact of globalisation on business success can be gathered.
In context of present study, investigator has selected the ten manager those who are working in
different departments of TESCO as a participant in investigation process as scholar believes that
they are the people those who can give detailed as well as accurate information related to the
topic. In context of present study, investigator has selected the ten manager those who are
working in different departments of Tesco. Rationale for selecting the non-probability sampling
is that it is very cost as well as time effective technique.
Data analysis: It is basically a method of refining the information in order to extract
useful data. Data analysis provides scholar an ease in reaching to the conclusion. It also helps
them in making suitable decisions. Investigator has used the thematic analysis technique for
analysis the facts. Scholar has designed the themes based on the questions as well as answer
provided by participants. Rationale for selecting the thematic analysis is that it helps investigator
in analysing the pattern of answers provided by respondents.
D) Data analysis and interpretation
Data analysis mainly involves critical analysis and interpretation of figures and numbers.
It also attempts in finding out rationale behind emergence of actual findings. Further, data
analysis method involves discussion of common patterns and also controversies within
secondary data in absence of primary data that is related directly to research area.
Theme 1: Working period of manager in Tesco.
Question 1: How long you are working in an organization. Frequency