Tesco PLC's Globalization Impact: A Business Success Analysis

Desklib offers solved assignments and past papers to help students succeed.

Research Project
(The Impact of Globalization on Business Success of Tesco PLC)
Name of the Student:
Name of the University:
Module Code:
Student ID:

RESEARCH PROJECT
Abstract
TESCO is a well-known company and it has good employee strength which supports them in
their daily activities. The company had used their available resources of globalization so that
they could hold the best position in the international market. Even it has many outlets in the
different market of the nation. The business growth of TESCO is depended upon the factors of
globalization. Even the use of effective strategies is also used so that they can improve their
performance. This research work helps to analyze the elements of globalization which help the
company to be successful. Moreover, the company has taken its full advantage of the various
globalization elements so that they could strategies them according to the company. This
research has focused on globalization and its impact on the success of the business by identifying
major elements. Globalization also helps in spreading awareness of the company and its
products. The impact of the globalization over the business success is very prominent as it also
helps the company to achieve its goals and objectives easily.
1

RESEARCH PROJECT
Table of Contents
Chapter 1: Introduction....................................................................................................................4
1.1. Research Background.......................................................................................................4
1.2. Research Topic..................................................................................................................4
1.3. Research Aims......................................................................................................................4
1.4. Research Objectives..............................................................................................................4
1.5. Research Rationale...............................................................................................................5
1.6. Research Questions...............................................................................................................5
1.7. Research Scope.....................................................................................................................5
1.8. Research Structure................................................................................................................6
Chapter 2: Literature Review...........................................................................................................8
2.1. Significance of the study......................................................................................................8
2.2. Concept of Globalization on the Growth of Business..........................................................8
2.3. Significance of Globalization on the Success of Business...................................................9
2.4. Challenges Faced Because of Globalization on Business....................................................9
2.5. Benefits of Globalization on the Growth of Business........................................................10
2.6. Positive Impact of Globalization on Business Success......................................................11
2.7. Negative Impact of Globalization on Business Success.....................................................11
Chapter 3: Research Methodology................................................................................................12
3.1. Research Philosophy...........................................................................................................12
3.2. Research Approach.............................................................................................................12
3.3. Research Design.................................................................................................................12
3.4. Research Strategy...............................................................................................................13
3.5. Data Collection Method......................................................................................................13
3.6. Data Collection Tool...........................................................................................................13
2

RESEARCH PROJECT
3.7. Method of Sampling...........................................................................................................13
3.8. Sample Size........................................................................................................................14
3.9. Timeline..............................................................................................................................14
3.10. Research Problem.............................................................................................................15
Chapter 4: Data Analysis and Interpretations................................................................................16
4.1. Purpose of Data Analysis....................................................................................................16
4.2. Types of Data Analysis.......................................................................................................16
4.3. Research Outcome..............................................................................................................20
4.3.1 Findings or Results.......................................................................................................20
4.4. Data Interpretation..............................................................................................................20
4.5. Impact of Data Analysis.....................................................................................................21
4.6. Research Limitation............................................................................................................21
Chapter 5: Conclusion...................................................................................................................22
7.1. Linking with Objectives.....................................................................................................22
7.2. Scope of Research...............................................................................................................22
7.3. Summary.............................................................................................................................22
7.4 Reflection and Recommendation for Alternative Research Methodology..........................23
References......................................................................................................................................24
Appendix........................................................................................................................................28
Appendix 1: Research Proposal Form.......................................................................................28
Appendix 2: Research Ethics approval form.............................................................................33
3

RESEARCH PROJECT
Chapter 1: Introduction
1.1. Research Background
The study will illustrate various impacts of globalization on the business of TESCO. Hence, the
company is in the top position of the market and this can be also considered as utilizing positive
parts of globalization the company has got such immense success. The management of TESCO
has adopted all the positive elements of globalization so that they can exercise it on the purpose
of their business development.
1.2. Research Topic
The topic of the search is "How globalization could drive the business to success". This shows
that the management of TESCO must use the best and positive means of globalization on their
business operations as to provide the best service to their clients. It should be mentioned that the
international market is full of competitors and to sustain in such rivalry situation the management
should also have collaboration with the local companies so that the products or services could be
provided as per the customer requirements.
1.3. Research Aims
The main aim of the research is to conduct the analysis so that the importance of globalization
could be discussed and understand. Globalization plays a vital role in the success of TESCO and
hence it is also responsible while maintaining the brand reputation. It also aims to provide the
methods of determining the impact of globalization through the quantitative and qualitative
analysis based on primary and secondary data respectively.
1.4. Research Objectives
 To identify the manner in which globalization helps the business to achieve success
 To critically evaluate the role of globalization in the business operations of TESCO
 To determine the method in which the management of TESCO could enhance their
business performance
 To provide further recommendations to the management of TESCO so that any kind of
negative experience could not put an impact on the business performance
4

RESEARCH PROJECT
1.5. Research Rationale
Many challenges came in the path of the business operations of TESCO as it put a severe impact
on the growth of the business. The management of TESCO should have effective strategies so
that the growth of the business could put any kind of impact on the financial aspects. To collect
trustworthy and relevant information about the research topic, it is necessary to study the
secondary data from other reliable sources which will be suitable and effective for the entire
purpose.
1.6. Research Questions
Depending on the objectives and aim of the research, various research questions can be designed
as follows:
 What does globalization mean?
 How globalization would provide help in upgrading the business performance?
 How globalization puts its impact on the entire business operations?
 How globalization could improve the consumer-retailer relationship so that the business
could achieve success?
 What are the positive and negative impacts of globalization on the business performance?
 What should be the suggested strategies for the business so that they could overcome
from any kind of harmful impacts?
1.7. Research Scope
The scope of the research is primarily restricted to the manner in which the positive impact of
globalization would help in providing a better service by the management of TESCO to its
customers. The research study will also focus on the modalities of globalization so that its
components would be useful for the growth of the business.
5

RESEARCH PROJECT
1.8. Research Structure
The whole structure of the study has been broken into six different chapters.
Chapter One
The chapter contains the overall introduction of the research topic, where information has
provided regarding the research questions and the background of research. Further, the research
objectives and aim will be designed in the introduction chapter with the relevant research
questions.
Chapter Two
The chapter is named as the literature review. A detailed discussion of the research topic with the
concept of globalization on the growth of the business is also discussed. Significance of
globalization and challenges faced Because of globalization is also discussed utilizing some
useful resources. Positive and negative impact because of globalization also shows many
important points.
Chapter Three
It is the chapter, named research methodology. It states the methods to gather relevant and exact
information about the research topic. A sample data collection will also be developed in the
entire chapter.
Chapter Four
It is also known as the findings and data analysis chapter. Here various tools such are used so
that it will help to recognize the effective and ultimate findings of the research.
Chapter Five
It is the chapter, named research outcome
so that best results could be gathered for the understanding of the topic.
6

RESEARCH PROJECT
Chapter Six
It is the recommendations and conclusion chapter. In this an effective conclusion has been
depicted on the basis of the whole discussion done in the study and later few excellent
recommendations would be given for improvement of the study of globalization which will help
the management of TESCO to improve their business operations in a different market.
7

RESEARCH PROJECT
Chapter 2: Literature Review
2.1. Significance of the study
TESCO has made them established by bringing out unique strategies while delivering their
service to their customers. It also includes that leadership and globalization will come into this
field automatically as they are also correlated with each other. It is very important and mandatory
that all the elements of globalization are important as they help in making a successful business
internationally (Ariely, 2018). Acquiring knowledge and information about globalization will
help in providing guidance to make improvement in all the necessary factors. Even it will help in
modifying the present strategies of the company as per the needs. The information and
knowledge will assist TESCO while expanding their business worldwide and it will also help to
improve the status of the economic condition of the company.
Figure 1: Logo of Tesco PLC
(Source: BIRSAN, 2018)
2.2. Concept of Globalization on the Growth of Business
It is very important to build a well-reputed brand name as it helps in increasing the value of it.
The main aspect of TESCO is to become a successful brand in the global market. Globalization
also helps to increase the base of the customers and thus potential sales can be increased. It also
helps in gaining trust from the consumer's side as they get attracted to the company and also in
their products (BIRSAN, 2018). With the help of globalization, TESCO had managed to develop
them as a reputed brand in the international market. This will make the company to adopt the
8

RESEARCH PROJECT
best services by which they can prove themselves different from their competitors. Using the
elements of globalization the management of TESCO would enhance the quality and services of
their product according to the customer demand.
2.3. Significance of Globalization on the Success of Business
TESCO has made such a huge success by bringing services or products in minimum pricing as it
was eagerly accepted by different groups of people even everyone has appreciated the initiative
taken by the company. The company brought the ideas that they have to bring such products or
services that will be accepted by their consumers easily, and they will get more attracted to them.
For this reason, the company has introduced various useful strategies to pull more customers
towards their products (Burt, Johansson and Dawson, 2017). Thus, it makes the present
competitors into an unstable position. Even TESCO had collaborated with the local companies so
that proper service could be given to the customer as the locals have more information about the
market (Younis, 2015). It is also seen that due to globalization partnership has done in an open
forum so that a strong hold over the market could be done from the initial stage. Thus, TESCO
had succeeded in making a huge brand reputation across the globe.
2.4. Challenges Faced Because of Globalization on Business
There are several challenges faced because of globalization on business. The followers who are
following the page do not mean all of them are the customers of the company. The main
challenge is to switch customers from the other companies as there are several options in the
international market for the customers (Chkalova and Efremova, 2015). The most important
challenge for TESCO which they faced on their daily business activities is the rise of
competition because of globalization. Due to the competition, the customer gets an easy chance
to bargain or to switch their choices accordingly. Another challenge for the management of
TESCO is to keep a regular flow of products distribution as because of globalization the logistic
expense is the hike.
9

RESEARCH PROJECT
Figure 2: Globalization and its Factors
(Source: Chkalova, and Efremova, 2015)
2.5. Benefits of Globalization on the Growth of Business
There are huge benefits of globalization as it increases the profit margin of an organization. The
primary benefit is customer recognition, which means the customers are automatically attracted
to the newly introduced products by the management of the company (Chkalova, and Efremova,
2015). Further, globalization offers a competitive edge and this also helps in increasing the sales.
It should be mentioned that while the consumers are attracted easily to a specific brand it
enhances the brand value in the marketplace. Even faith and trust can be also achieved easily and
effectively. Introducing new products will be sold easily if having a strong satisfied customer
base into account. The loyal customers are always excited about new products of a certain brand.
Brand loyalty is often defined as an emotional connection between the company and its
consumers (Wrigley and Wood, 2018). In such a way, a strong bonding is developed, and the
10

RESEARCH PROJECT
companies often design the products according to the demands of the customers. Thus, every
steps and method are useful for globalization in the success of the business.
2.6. Positive Impact of Globalization on Business Success
With the help of the elements of globalization the management of TESCO had adopted the best
leadership style which will help the company to achieve their goals easily and effectively. It also
helps to influence other members by giving the knowledge to work as team positive results can
come out in favour of the company (Folarin and Hassan, 2015). The entire company could be
directed in the best possible way after adopting the useful elements of the globalization even the
success of the company relies upon the factors of globalization. All the members of the company
could have a proper communication with all their customers so that they could give proper
satisfaction. The performance level of the company could be increased by the help of the useful
factors of globalization. Thus, the company could develop and also can increase their brand
value and reputation in the global market.
2.7. Negative Impact of Globalization on Business Success
The biggest concern because of globalization is on the job security as the employment is done
giving minimum wages. Even job opportunities have decreased due to the presence of more
skilled people. The employers even take advantage of cheap labour (Foxall, 2015). The
employers are intending in finding skilled people with minimum wages and also below the
industry standard. Another impact is on the product pricing as the international market is full of
low wages labour and also raw materials which are cheap. Due to the competition quality
products needs to be given in lower pricing which is also a negative impact on the business
operations.
11