Tesco's Globalization Strategy: A Business Project

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MANAGING A SUCCESSFUL BUSINESS
PROJECT
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Abstract
Tesco is a retailer company and famous supermarket. It is founded in 1919 and accomplishes its
100 years. It is the third-largest organization in the field of gross revenue. It is famous for its
groceries in United Kingdom. It’s headquartered in Tesco house, Welwyn garden city United
Kingdom. It is listed on the London stock exchange. Its market is leading in the all over the UK.
Its market shares are approximate Thailand, Malaysia, Hungary and Ireland. The main object of
the project is to elaborate the globalization and its impacts in relation to the Tesco business
success. In the research project, it describes the globalization impacts, concept, and critical
implications for business. In the research project, it explains the effects of globalization,
company strategies.
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Table of Contents
Introduction......................................................................................................................................4
Work Break Down Structure...........................................................................................................6
Methodology....................................................................................................................................8
Literature Review............................................................................................................................9
Questionnaire.................................................................................................................................11
Recommendations and conclusion................................................................................................39
Reflection.......................................................................................................................................40
Conclusion.....................................................................................................................................41
References......................................................................................................................................42
Appendix........................................................................................................................................43
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Introduction
The report basically aims at explaining the various affects of globalization on different functions
of business (operations, marketing, HR, Accounting functions). Globalization is considered as
the force which helps in shaping the contemporary world that is affecting environment as well as
society. In order to determine accurate results data has been collected by conducting both
primary as well as secondary research. The overall research in report will be done in accordance
with the aim and objectives described in research question. The overall report provides for the
suitable recommendations and suggestion that can assist the authorities of Tesco in attainment of
the better and valuable outcomes.
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Aims and objectives:
Goals and objectives are
To understand the concept of globalization
To explore and elaborate the information about globalization and its impacts
To identify the various types of strategies which are used by the company while entering in the
global market
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Work Break Down Structure
It is a systematic and deliverable oriented structure which is used in project management and
systems. It is a crucial project deliverable which operates and organizes the teamwork tasks and
manages in various types of sections. It identifies all the work of the research project and
accomplishes the project. It represents the whole work and support to the project to complete it
in a systematic form. It supports by estimate the activities (Quinlan, et. al., 2019).
Figure 1WBS
Source: Author
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InitiationPlanningExecutionProjectclosure
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Gantt chart
Gantt chart:
It is a type of bar and tables which elaborate the project schedule. This chart shows each task in a
listed form and performs in a vertical axis form. It shows intervals in the horizontal axis. In
research, the use of the Gantt chart indicates the clarity and boil down various types of tasks as
well as timelines in single document sheet. It shows the creativity and time management of the
project.
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Methodology
Research methodology
It is based on theoretical methods which assess the data and analysis. It is a higher intellectual
human practice which used investigation of matter and nature and committed with systematic
manner whereas data is collected, interpreted and analysed. It concentrates on attaining the
concept of reliability and effectiveness (Marotzke, et. al., 2016).
Research philosophy
It is the collection of assorted data in detail form, so it is useful for gaining the knowledge of
does work effectively. In the present research work, interpretive philosophy is used. It focuses on
collecting the data on small range whereas positivism philosophy used for large size samples.
Research methods
Research approaches help to understand the information in an effective way. It provides various
types of plans, facts and ideas and assists for explaining the subject concept. There are two types
of methods which includes descriptive and experimental. In the descriptive approach, it defines
the detail information and elaborates the topic (Alberts, et. al., 2018).
Data collection methods
In research work, there are various types of methods support to complete the research. It includes
primary data and secondary data. Primary data are manually and more useful as compare to
secondary data method. On the other hand, secondary data are those which helps to understand
the subject topic and accomplish the objectives (Callary, et. al., 2015).
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Literature Review
According to Child and Marinova, (2014), globalisation is one of the essential impactful things
to the organisation globally. It has been changing trade all around the world. The elements have
been changing very frequently, which has both kinds of effects, including positive and negative
as well. Globalisation has been making the impacts on a massive level on the companies that it
has been changing the way the companies perform its operational activities as well. Globalisation
brings the trend of open and global trade, which has been productive and positive as well on the
companies. It has many benefits which come along with the globalisation, which helps to change
the way that companies perform its operational activities as well.
In the words of Kassen, (2014), Globalisation helps to increased international trade, which was
one of the most important benefits or positive impact raised by the globalisation on the
companies. With the help of this impact, the companies now can quickly expand their businesses
into different countries. International open trade helps the companies to increase the target
customers of the companies globally. It develops various opportunities for the companies to
become successful and growth as well.
As per Ghobadian, et. al., (2014) The major impact globalisation made that if they help the
economies of the countries develop. It became conducive to the developing countries because
foreign investments and multinational companies will be helpful to make a considerable growth
of the economies of those countries as hello. It helps to increase capital and mobility of the
labour as well. It helps the companies to find out different sort of workers from other countries,
which will be helpful to the companies to reduce the labour costs and increase the profitability as
well. Globalisation will be beneficial to increase the global economic cycle, which plays a vital
role in different countries global growth as well.
In the words of Mikalauskiene, et. al., (2016) Globalisation helped different companies to make
some changes to the operational activities because it impacted on the companies on a colossal
level. With the help of globalisation, now the companies can understand that they should develop
and follow some workforce standards. Employees are considered as the most important part of
any organisation. Companies should make changes in workforce standards, and it will going to
make increase the productivity as well in an organisation. Globalisation made it easy for the
companies to hire different employees from different countries, background and diverse culture
as well which made it really required that the companies provide employee diversity training
programs as well.
According to Stiglitz, (2014) It will be helpful to the employees to make secure connections with
each other from different cultural backgrounds, which will be useful to the employees to build
strong relationships with co-workers. It helps to increased productivity.
According to Vivarelli, (2014) Companies now have to adopt advanced technical advancements
to the companies’ operational activities because, with the help of globalisation, it would be easy
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to adopt different technologies using by other different companies as well. It will be helpful to
the companies to assume changes as well.
In the words of Bremmer, (2014) Globalisation will be one of the most important factors when it
comes to talking about competition globally as well. The companies have to face a vast
competition globally because, with the help of globalisation, companies can quickly expand their
business into other countries, which will increase the game as well.
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Questionnaire
For customers
Q1. Are you of the estimation that the aspects of the economic, cultural and ethical aspects
will have a great impact on all the business operations?
a) Strongly Disagree
b) Disagree
c) Neutral
d) Agree
e) Strongly agree
Q2. As per your opinion do all the business functions are affected by the political, cultural
and ethical aspects of the globalization?
a) Strongly Disagree
b) Disagree
c) Neutral
d) Agree
e) Strongly agree
Q3. Are you of the view point that the impact of these factors on one of the function impact
the working of the other function?
a) Strongly Disagree
b) Disagree
c) Neutral
d) Agree
e) Strongly agree
Q4. Are you of the estimation that the interest of the customers is also affected with respect
to the functioning of these two variables?
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a) Strongly Disagree
b) Disagree
c) Neutral
d) Agree
e) Strongly agree
Q5. Are you of the estimation that the suitable coordination is required among all the
functions (operations, marketing, HR, Accounting) to face the impact of the various factors
of globalization?
a) Strongly Disagree
b) Disagree
c) Neutral
d) Agree
e) Strongly agree
Q6. Are you of the view point that the factors of globalization will enhance the working
patterns of the operations, marketing, HR, Accounting functions?
a) Strongly Disagree
b) Disagree
c) Neutral
d) Agree
e) Strongly agree
Q7. Are you of the opinion that the factors of globalization will assist in the customers in
availing of the series of the benefits?
a) Strongly Disagree
b) Disagree
c) Neutral
d) Agree
e) Strongly agree
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