BM461 Global Business Environment: Tesco's Growth Driver Analysis

This report examines the global business environment of Tesco, a UK-based multinational company. It focuses on the growth drivers impacting Tesco's functional areas. The analysis explores the influence of a differentiated brand strategy on marketing, emphasizing brand trust and product differentiation. The report also discusses the impact of operating cost reduction on finance, highlighting the importance of maintaining quality while minimizing expenses. Furthermore, it analyzes the implications of maximizing property value on finance, including opportunities for revenue generation through concession stores. Finally, the report considers innovation as a key growth driver, particularly in relation to its effects on marketing strategies and customer relations. The study concludes by summarizing how these global forces and growth drivers influence Tesco's business environment, specifically impacting marketing and finance functions.