Integrated Marketing Communication: A Tesco Case Study Analysis
VerifiedAdded on 2023/06/04
|8
|1156
|112
Case Study
AI Summary
This case study explores Tesco's integrated marketing communications (IMC) strategies, focusing on the use of social media platforms to enhance customer engagement and brand awareness. It highlights how Tesco leverages various promotional tools, including social media, to deliver targeted messages and build relationships with customers. The study also addresses the challenges and issues Tesco faces in social media marketing, such as the need for skilled employees and effective communication strategies. Furthermore, it discusses the potential outcomes of utilizing social media marketing, including strengthening the customer base and gaining valuable customer feedback. The analysis emphasizes the importance of aligning IMC strategies with marketing mix components to deliver value to customers and maintain a competitive position in the marketplace. Desklib offers similar solved assignments and past papers for students.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
1 out of 8