MBA Business Development Project: Tesco India Performance Plan

This MBA project provides a business development plan for Tesco Plc in India, focusing on improving business performance in a growing market. The plan addresses the challenges of operating in India and aims to penetrate the market by increasing the number of outlets. The research design employs a deductive approach and conclusive research, utilizing both qualitative and quantitative analysis of secondary data from government websites, annual reports, and web articles. The project includes a Gantt chart outlining a 12-week timeline for strategic business planning, sales volume improvement, and business expansion strategies. The plan also includes a closure phase involving project evaluation and identification of necessary amendments. The project leverages various data sources to gather relevant information regarding demographics, business performance, and market trends in India. Desklib provides access to this and many other solved assignments and study tools.

MBA BUSINESS DEVELOPMENT PROJECT BRIEF - TEMPLATE
STUDENT NAME : _______________________________________________ NEW BUSINESS EXISTING
START-UP BUSINESS
INTAKE : _______________________________________________
LOCATION : _______________________________________________
1. TOPIC / TITLE : Business development plan to improve the business performance in Tesco , India
2. COMPANY : Tesco Plc.
(IF APPROPRIATE)
3. PURPOSE OF THE PROJECT
Yes
The purpose of the project is development of the business plan for an existing organization to improve the performance of
the business. The company taken into consideration is Tesco Plc, India as Tesco is still as its nascent stage in India and has
its presences only select few states. India being the fastest growing economy among the developing countries, Tesco has
the opportunity of catering to the consumers that have recently improved their disposable income and enjoy the luxury of
availing these products. The research will solely focus on ways to improve the business performance due to stagnancy and
arrival of Brexit in the upcoming year, growing in developing markets is one of the crucial ways of improving the revenue
streams. However, as the operating environment in India is quite different when compared to the operating environment
in United Kingdom, business development plan provides guidance to develop effective strategies for the market. The
major aim of the business development plan is penetration into the Indian market where the organization will aim to
increase their business performance by increasing the number of outlets by analyzing the current competitors and needs of
the market.

4. REASEARCH DESIGN
The feasibility of the plan is one of the most important aspect of the business development proposal as it will facilitate in identifying
whether the plan created is viable or not. The research design will define the methods of collecting data and analyzing them to
develop strategies to improve business performance.
Research Approach
The choice between the inductive and deductive approach is defined by the significance of hypothesis in the research. The
deductive approach is used to prove the existing theories by generating significant hypothesis. On the contrary, the inductive
approach is used for developing new theories based on the different factors in the research which will consist of developing theories
that are tentative in nature and may not hold true in the end. In this deductive approach will be used to examine the existing
marketing entry theories to examine the current market situations.
Research Design
There are two types of research design used in business research, one is conclusive research and other is exploratory
research. However, in the above research, conclusive research will be used as exploratory research will explores the data but does
not provide any definitive conclusion. Conclusive research, on the other hand, as the name suggest provides relevant conclusions and
can be divided into causal and descriptive research design. The descriptive research design will facilitate in description of behaviors
and phenomenon and causal research establishes the association between the variables.
Research Strategy
Secondary data will be collected initially in this study to provide relevant conclusions. This study will be based on both
qualitative and quantitative analysis of data where the data will be collected government websites, annual reports from the company
and web articles. The secondary data will be available from the annual reports and official website for the subsidiaries in Bengaluru.
The collected data will be analyzed using statistical techniques to reach diverse inferences and qualitative analysis will be used where
coding will be used to identify key facts. The qualitative and quantitative analysis of data will facilitate in understanding the scope in
India and the way the organizations can improve the business performance.

5. PROJECT TIME PLAN (GANTT CHART FOR 12 WEEKS) – PLEASE ATTACH
Task Name Duration Start Finish
Business development Plan 13.2 wks Mon 10/29/18 Mon 1/28/19
1.0 Strategic business plan 1.2 wks Mon 10/29/18 Mon 11/5/18
1.1 Define the objective of the
business development proposal
3 days Mon 10/29/18 Wed 10/31/18
1.2 Stakeholder meeting 1 day Thu 11/1/18 Thu 11/1/18
1.3 Final plan 1 day Fri 11/2/18 Fri 11/2/18
1.4 Draft development and
disposal
1 day Mon 11/5/18 Mon 11/5/18
1.5 Milestone 1: Strategic business 0 days Mon 11/5/18 Mon 11/5/18

plan developed
2.0 Sales volumes improvement 4.8 wks Tue 11/6/18 Fri 12/7/18
2.1 Identify strategies to improve
business performance
5 days Tue 11/6/18 Mon 11/12/18
2.2 Discuss with the stakeholders 5 days Tue 11/13/18 Mon 11/19/18
2.3 Make amendments if needed 6 days Tue 11/20/18 Tue 11/27/18
2.4 Draft the plan 8 days Wed 11/28/18 Fri 12/7/18
2.5 Milestone 2:Business
performance improvement plan
developed
0 days Fri 12/7/18 Fri 12/7/18
3.0 Business expansion strategy 5.4 wks Mon 12/10/18 Tue 1/15/19

3.1 market analysis 12 days Mon 12/10/18 Tue 12/25/18
3.2 Develop strategies for
expansion
8 days Wed 12/26/18 Fri 1/4/19
3.3 Discuss with the stakeholders 7 days Mon 1/7/19 Tue 1/15/19
3.4 Milestone 3:Expansion strategy
developed
0 days Tue 1/15/19 Tue 1/15/19
4.0 Closure phase 1.8 wks Wed 1/16/19 Mon 1/28/19
4.1 project evaluation 6 days Wed 1/16/19 Wed 1/23/19
4.2 Identify the necessary
amendments required
3 days Thu 1/24/19 Mon 1/28/19
4.3 Milestone 4: Project closed 0 days Mon 1/28/19 Mon 1/28/19

6. DO YOU HAVE ACCESS TO DATA SOURCES?
Yes, I have access to data sources. The data will be collected from government websites in India such as
http://www.mospi.gov.in/ which will provide information regarding the demographics of the different region. The official
website of Tesco in Bangaluru will be used (http://www.tescobengaluru.com/ ) as means of gathering data regarding the
different products and performance of the business. The annual report of the company will be used for examining the
current performance of Tesco in India (https://www.tescoplc.com/media/474793/tesco_ar_2018.pdf). This previous link
is the link to the annual report of the company and will provide information about the business policies in India. On the
other hand, the research will use other websites for gathering relevant information required for the study.
The other data sources used in the study are as follows:
http://www.indiademographics.com/default.aspx
https://tradingeconomics.com/india/gdp-growth-annual
https://www.ibef.org/industry/retail-india.aspx
www.managejournal.com/download/109/2-5-33.-893.pdf