An In-depth Report on Tesco's Innovation and Business Strategy

This report provides a comprehensive analysis of Tesco's innovation strategies, focusing on their implementation of slimline self-service tills in select London stores. The report begins with an introduction to innovation and the background of Tesco, highlighting its global presence and diverse product offerings. It then details the new self-service technology and its benefits, such as time-saving and enhanced customer satisfaction. Several innovation theories, including the diffusion of innovation, are used to analyze Tesco's approach to adopting new technologies. The report also examines different types of innovation, such as incremental, architectural, and radical innovations. Furthermore, it analyzes the strengths and weaknesses of Tesco's self-service tills, including cost reduction, increased customer service, and the potential for theft. Recommendations are provided to improve the services, addressing issues like security and customer satisfaction. The report concludes by emphasizing the importance of innovation for gaining a competitive advantage and suggests that Tesco should continue to improve its services to maintain customer satisfaction.